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Energy




Is the Mass Market Holding
Us Back in Energy Innovation?




                          Joel Greenberg
                        Tech2Energy.com
                   joel@tech2energy.com
                           512-736-1835
Energy




Texans for a Sound Energy Policy Alliance
Energy




All Energy Is Political


Energy = Tech + Policy + $$
Energy




The Status Quo Fights Back
Energy




Mass is the DNA of the
Existing Energy System
Energy




Oil is a Transportation Problem
Energy




Electricity is an
“Everything Else” Problem
Energy
Energy

      Texas Electricity Generation: 10/08 to 10/09




Source: PUCTX
Energy




Is the Mass Market Holding
Us Back in Energy Innovation?




                    Joel Greenberg
              joel@tech2nergy.com
Energy




Source: American Energy Innovation Council, NSF
Energy




 Energy R&D
 in the Federal
 Budget.




Source: American Energy Innovation Council
Energy
Energy




         Source: Stephen Chu
Energy
Energy


A Golden Age of Energy Innovation?
Energy




The existing electric grid is
like radio networks of the 1920's
Energy




Status Quo:
- We love hydrocarbons
- No one wants less
- I don't see people changing
- More nukes, now
- Renewables suffer from
terminal intermittency
Energy




What's the one question
everyone asks of energy?
Energy



Will it Blend?
Energy



Will it Blend? Scale
Energy




If today in the energy industry was like other
industries, what year would it be for them?
Energy




1976 for the Computer Industry
Energy




         It's 1980 for AT&T
Energy



It's 1992 for The Internet
Energy



A brief pre-history of gasoline


           1870
Energy




         A Goal
Energy




          A Goal
“Energy needs to be both
cheap and clean.”

             – Bob Metcalfe
Energy
                         Telecom Network

         Then
         - had to synchronize /w/ network
         - no storage
         - had to get permission



         Now
         - not synchronized
         - storage
         - anyone can connect
Energy
                        Electrical Network

         Today
         - have to synchronize /w/ network
         - no storage
         - have to get permission



         Tomorrow?
         - not synchronized?
         - storage?
         - anyone can connect?
Energy




Behavior Change
Energy




Do People
Change?
Energy
Energy
Energy
Energy



         Opower:
         you vs.
         neighbors

         3%
         savings.
Energy




Home
Energy
Management
Systems

How much
savings?
Energy




Big, Bold Ideas
Energy



Electric Utilities
       vs.
Oil Companies



Electric motor
vs
ICE

 Been there,
 done that?

                       Dr. Porsche's electric car – c. 1900
Energy




         Advantages of
         electric motors:

         - highly reliable
         - little maintenance
         - relatively small /
            can use more than one
         - can be designed for
            power or torque
         - little need for a heavy,
           complicated transmission
         - electrons can come
           from anywhere
Energy
Energy




          1/5th of the energy for the WECC
         supplied by 1,000 sq miles of solar.
            - Mark Kapner, Austin Energy
Energy



$100 Hydrogen Fuel Cell
  Charger For Batteries
Energy
Energy
                                 What to do?

- The future doesn't have to be like the present.

- Scale should not be an initial gate keeper to
new energy solutions.

- To innovate, go where the incumbents are not.


- Challenge the Status Quo in personal,
professional, & political conversations
Energy




Is the Mass Market Holding
Us Back in Energy Innovation?




                          Joel Greenberg
                        Tech2Energy.com
                   joel@tech2energy.com
                           512-736-1835

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Is the Mass Market Holding Us Back in Energy Innovation.