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Text Message Marketing is a new way for business owners to market to their customer base at a
time of their choosing. Today, they have the ability to market to their customers whatever product
or service they choose and tomorrow it can be something totally different.
To begin a text message marketing campaign, a business owner needs to find a provider that
offers a fair price and text a message package that fits their current need, but will allow them to
grow. There are a lot of companies to choose from on the internet. Many of these companies are
internet based, meaning you are only going to get help online or over the phone. Personally, I
think it is a better option to work with a company that provides you with a sales representative who
will be able to walk you through the process of a Text Message Marketing campaign. That person
will be able to help you operate your internet back office and give you promotional ideas to send
out to your customers.
Look for a company that has a short code that can be easily remembered. What is a short code? It
is the five digit number that the customer will text the "keyword" to, so they can opt in to your Text
Message Marketing campaign. If you have a short code that isn't easy to remember, you can have
a lower opt in rate.
You are going to want to promote your Text Message Marketing campaign to your customers.
Promoting it can be as simple as hanging some signs over your cash register, at each table and in
your windows, that say "Text (your company name) to 55555 and get discounts, coupons and
FREE stuff". This way is very effective for those businesses that have a younger crowd that will
use text messaging a lot.
Other Businesses will want to offer an incentive to its customers to opt in. For example, a pizza
place could offer a free small pizza when a customer joins their Mobile VIP Club. Try marketing
your campaign as a Mobile VIP Club and let your customers know that they will get discounts,
coupons and free stuff exclusive only to members.
You will need to market your campaign. Advertise it in any other medium that you currently
advertise your business. Like, the phone book, newspaper, the internet and even on the back of
the T-shirts your employees wear.
At the beginning, the name of the game is collecting phone numbers. Once you have about 50
numbers, start sending out your first text message. The biggest piece of advice I can give you is
the message has to be good. You have to give your customers a heck of a deal. Remember, you
are advertising in one of the most personal ways possible, in the palm of your customer's hand.
Give them some real good value. "Buy one pizza at regular price and get a second of equal or
lesser value free. Today only! EXP 8/8/2010"

2. Once you start sending out text messages, the game starts to change. You are still trying to
acquire more numbers, but now you need to bring as many customers through the door as
possible. When customers start getting good deals from your Text Message Marketing campaign,
they will start talking to their friends. Thus, bringing in new customers. The bigger objective is
branding your company in the mind of your customer. You want them to think about your burger
restaurant before they think of a McDonald's or a Burger King. Text Message Marketing does just
that.
Watch the number of messages you are sending out. I would recommend no more than two per
week. Too many could cause your customers to start opting out, because they find the amount of
text messages to become a bit of a nuisance.
If you are sending one message out per week and your list of numbers is close to 500 and your
package only allows for 2,000 messages, then it is time to consider upgrading to the next higher
package. Remember, if your list of numbers is growing, then you are doing something right. Don't
be afraid to move up to that next package. When you make that move, it means you have already
increased your revenue and are in a position to increase it even more.
Once you get the hang of it and start coming up with great offers for your customers, it becomes a
simple and fun process. Remember, the only way a Text Message Marketing campaign can fail is
if you do not give your customers a good value with each text you send. Always give good value.
These are your loyal customers!
Article Source:
http://EzineArticles.com/?expert=Scott_Kolsto
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SMS MARKETING – Click Below To Get Started!
http://www.txt180.com/?a_aid=sms4u
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