Product Market Study - Thailand’s Market for ICT (March 2011)

THAI MARKET FOR ICT PRODUCTS Page |1

PRODUCT MARKET STUDY

THAILAND’S MARKET FOR
INFORMATION AND
COMMUNICATION TECHNOLOGY
(ICT)

1


MATRADE BANGKOK
March 2011

TABLE OF CONTENTS

1. Industry Overview Page 3
2. Industry Classification Page 23
3. ICT imports in Thailand Page 24
4. Distribution Channels Page 29
5. Standards and Regulations Page 35
6. Tariffs Page 39
7. Market Trends Page 39
8. Challenges Faced Page 45
9. Relevant Trade Fairs Page 47
10. Relevant Trade Associations/Agencies Page 53

Sources of Information:
 www.customs.go.th
 www.boi.go.th
 www.moc.go.th
 www.bangkokpost.com
 www.nationmultimedia.com
 www.eiu.com

2


1. Industry Overview

The Thai ICT market is growing at one of the highest rates in the region.
With a population of over 60 million and the penetration rate of mobile and
Internet continuing to grow, Thailand has become a very attractive market.

Thailand is also becoming increasingly affluent and disposable incomes are
growing. This has resulted in increased expenditure on IT products. The
Thai IT market is the largest in the South East Asia region and, is projected
to grow at a CAGR of 12% over the 2010-2014 period. The total value of
Thai domestic spending on IT products and services is expected to value at
US$5.4billion in 2010 and US$8.7billion by 2014.

In regards to IT infrastructure, the low fixed line broadband penetration (11
per cent in 2009) is compensated by the Kingdom’s high mobile telephone
penetration, estimated at 97 per cent in 2009. In the capital, Bangkok,
mobile telephone penetration is above 120 per cent.

There are now five mobile companies operating in Thailand. The top three
now control 98 per cent of the market. AIS, the Shin Corporation
subsidiary, which operates the largest GSM network, has been the
dominant player in the mobile market since the mid-1990s. The third mobile
market entrant is TRUE Move (formally knows as TA-Orange). TRUE Move
entered the mobile telephony market in 2001 in a joint venture with the
European telecom giant Orange, and formed the company TA-Orange. The
company now has a 12 per cent market share. True Move is a subsidiary
company of True Corporation.

3


The Thai Government has set plans for implementing mobile broadband to
compensate for the low fixed-line broadband penetration, estimated to 2
per cent in 2009, in order to catch up on neighboring countries and this
gives opportunity to introduce solutions that have already been tested in
other markets. With the government policy of promoting low cost Internet
Broadband for Thai people, the ADSL technology was introduced to the
Thai internet market. True Corporation is the Thailand’s largest Internet
service providers in Thailand.

However, Thailand’s ICT market faces challenges as it enters a period of
liberalization. The government has set up an independent regulatory body,
the National Telecommunications Commission (NTC) to remove regulatory
matters from the former government state owned enterprise, TOT Public
Company Limited (TOT) and Communication Authority of Thailand (CAT)
area of responsibility. NTC is attempting to provide a framework for free
and fair competition and has transformed some areas. This process has
even resulted in the delay of 3G rollout in the country.

Thailand’s Board of Investment (BOI) is focusing on ICT and software
design by offering special tax incentives towards this sector. BOI’s special
incentives to investors in the ICT sector, include maximum tax incentives
for high-technology investment projects totaling more than (US$)1 million
and producing products not yet made in Thailand, and exemption from
import duties on raw materials and components used for producing
electronic goods, just to name a few.

This combined with BOI’s Regional Operating Headquarters incentives has
resulted in excellent opportunities for setting up ICT services and software
headquarter/competency centers and shared services.

4


Table 1: Thailand ICT Market 2008 - 2009 and Outlook 2010

Due to the massive economy recovery in 2010, a tremendous 7.2 percent
of growth in Thailand’s ICT market in seen in 2010 with a total value of
US$18.9 billion. Out of that, 64.2 per cent goes to communications, 14.8
percent to computer hardware, 11.4 per cent to computer software and 9.6
percent to computer services.

Graph 1: Thailand ICT Market Share 2008 – 2010

2008 2009 2010

5


Table 2: Fixed, Mobile and Internet Usage

From the table and graph above, it is clear that the most concentrated ICT
market is indeed in telecommunication sector with a total of US$12.2 billion
in 2010. Many new technologies and business models have been
introduced throughout the year such as Cloud computing, 3G mobile and
WiMAX, and industry trends, such as software-as-a-service (SaaS), Green
IT and virtualization.

Thai Smartphone market itself has grown up to 200 per cent in 2010,
reaching almost 300 000 handsets in September and is expected to grow
until 800 000 handsets by December 2010. Not only that, the vast growth of
telecommunications is also driven by the e-commerce, internet and mobile
banking, cloud computers and broadband.

6


Currently the mobile phones market is growing rapidly with a total amount
of 69 million mobile users in Thailand, while mobile broadband users has
grown from 595 000 users in 2009 to 1.66 million in 2010. By 2014, mobile
users are expected to grow until 20 million.

Internet users on the other hand take up a number of 17,486,400 by June
2010 with 26.3 per cent penetration. Out of that 100,000 are on mobile
phones Facebook. The rapid growth of social networking and web 2.0 has
indeed contribute to the mass development of ICT sector specifically
communications market.

Graph 2: Thailand Facebook Users - 2010

Graph 3: Facebook Age Distribution

7


Table 3: ICT Market 2009 by Sector

From the table above, out of the total of ICT market of US$17.8 billion in
2009, 52.5 per cent of the ICT market are spent on Household or Small
Offices and Home Offices with a total of US$ 11.7 billion.

Table 4: Computer Hardware Market by Sector 2009

IT Spending by Economic Sector in 2008

8


Graph 4: Software Market 2006 – 2009 an Outlook 2010

HW Market Value in MB 2007 – 2009f
Table 5: Software Market 2006 – 2009 an Outlook 2010

Table 6: Software Market by Sector 2009

9

THAI MARKET FOR ICT PRODUCTS P a g e | 10

Enterprise Software

- Service Oriented Architecture (SOA)
- Software as a Service
- Web 2.0
- Cloud Computing
- Open Sources Software
- Storage Management

Mobile Applications

- 3G (New Application on Mobile)
- GPS on Mobile
- Services Application on Mobile (Mobile Banking/ Mobile Payment)
- Mobile Internet
- Mobile App. for Business Process Management (CRM App.)
- I-Phone related applications

From the tables above it is seen that in 2010, Enterprise Software takes up
almost 85.5 per cent (US$ 1.8 billion) of the total value of computer
software that values at US$ 2.2 billion. The sector that has most used of
computer software is the corporate and enterprise sector amounting to US$
0.9 billion, 45.1 per cent of the total value.

10


Table 7: Computer Services 2008 – 2009 and Outlook 2010

Graph 5: Computer Services Share

11


Table 8: Computer Services Market by Sector 2009

Computer service on the other hand value at US$ 1.8 billion with network
service taking up 36.6 per cent followed by system integration at 28 per
cent and data center and disaster recovery systems at 9.9 per cent. Most
computer services are widely used by the government sector followed by
financial and energy sector.

12


Table 9: Communication 2008-2009 and Outlook 2010

2008 2009 2010

Table 10: Communication Equipment 2009 by Sector

Table 11: Communication Services 2009 by Sector

13


Communications Equipment

- Wi-fi Mesh (roaming network equipment)
- Security Equipment
- Wireless N (Multiple SSID)
- Mobile Internet Device for 3G & Wimax
- iPhone

Communications Services

- Multimedia, Digital Content Mobile Interne
- 3G, Wimax
- Unified Communications/Unified Messaging
- Video Conference

Source: www.thaijavadev.com

In the communication market there are basically two types of market:
communication equipment and communication services. Out of the total of
US$ 12.1 billion in 2010, 64 per cent are communication services while the
remaining 36 per cent is for communication equipment. From the big total
of Thai’s ICT market of US$ 18.9 billion in 2010, 64 percent are from
communication market making it the biggest ICT market in Thailand.

14


ICT learning centers

The Ministry of Information and Communications Technology plans to
establish 1,100 community-based ICT learning centers in the 2011 fiscal
year.

According to the ICT Ministry, the centers will be set up with financial
support of US$ 16.13million from the Government, which has been
informed that local people in various provinces have greatly benefited from
the existing 280 community ICT learning centers, in terms of knowledge,
occupations, and income generation.

Thailand began to set up community-based ICT centers in 2007. By the
end of the 2010 fiscal year, the number will increase to almost 900 in all
regions of the country to cope with the growing demand. The setting up of
community ICT learning centers came after the Government established
the National ICT Learning Center in 2004. The main objective was to
promote self-learning and lifelong education.

For the full year 2010, the electronics and electrical appliance industry
registered US$53,317 million in exports, which was a year on year increase
of 27.2 percent. Hard disk drive exports alone for this period were
US$2,550 million, exceeding the previous full year figure.

“Besides, production of air conditioners and plastic pellets also increased
from external and domestic demand, respectively” according to the Bank of
Thailand.

15


Growth of Software and Data Center Firms Key Players

Software, software animation and data center businesses are playing a
vital role in Thailand’s push for a creative economy. Along the way, these
sectors also offer lucrative opportunities for investors.

Such information technology companies find Thailand to be an excellent
investment location for many reasons. The country’s enhanced information
and communications technology (ICT) infrastructure offers resources vital
to software products development. These include reliable and swift
broadband Internet, network security, low incidence of power outages, and
outstanding R&D and production facilities. There are nearly 40,000
technical personnel in the country’s lively software sector. In addition,
foreign investors benefit from local wages that are half of those in the
United States and the European Union.

16


Thailand also offers strong government support to promote development of
the software, software animation and data center sectors. The Board of
Investment (BOI) classifies software development as a priority activity
crucial to the country’s prosperity. As such, the BOI offers maximum
investment incentives to software ventures, including tax breaks and
exemption on import duties for machinery.

The government’s commitment to pushing Thailand well up the technology
value chain is complemented by sophisticated organizations such as the
Software Industry Promotion.

Thailand ICT & IT Market Trends

Source: SIPA, ATCI, NECTEC, Software Park Thailand, updated from Thailand ICT Market
2009 & Outlook 2010

Agency (SIPA), Ministry of Information and Communication Technology
(MICT), Software Park Thailand, National Electronics and Computer
Technology Center (NECTEC), Thailand Software Process Improvement
Network, Association of Thai Software Industry, Thai Software Export
17


Promotion Association, Thai Animation and Computer Graphics
Association and Thai Game Software Industry Association.

In particular, SIPA, which is under the MICT, works to enhance the
software sector through human resources development and improvement
of product quality. Software Park Thailand is also mandated to help
strengthen the sector through training and certification on quality standards.
It also assists start-up companies in obtaining incubation space. Currently,
there are more than 50 software companies operating at the facility.
Another dedicated facility is the Korat Software Park in Nakhon Ratchasima
Province of northeast Thailand.

Moreover, the NECTEC’s Software Engineering Laboratory has launched a
series of projects in software process engineering, requirement analysis,
design, implementation, testing, evaluation and maintenance to promote
and support high-quality Thai software products.

The government’s ICT Master Plan 2009-2013 continues to provide the
framework for stable progress.

Dynamic Software Sector

Market value of the Thai software sector in 2010 stood at US$ 2.16 billion.
Demand for software products and services in Thailand will only get bigger.
Entrepreneurs can see a wealth of opportunities, especially in areas such
as finance, logistics, communication, localization, entertainment and
scientific research.

The sector continues to be dominated by enterprise software products,
which have the lion’s share at about 80% of the market. Even so, steady
growth is taking place in segments for software animation, mobile
applications and embedded software. The sector offers investors a youthful
verve, as most of the professionals at the country’s 1,300 software
companies are under the age of 30.

18


Among the prominent companies in Thailand’s software sector are DST,
Microsoft Thailand, Reuters Software and SAS Software, which has
announced a tripling of its local workforce within the next three years.
Further testimony of the sector’s strength came when several other Thai
software companies were named prizewinners at the 2010 Asia Pacific.

Information and Communication Technology Awards held in Malaysia.
These included Geomove, Neo Invention, Larn Gear, Phuket Software
Factory and ThaiQuest.

Computer software has already expanded to a 16% share of sales in
Thailand’s entire ICT industry, which is valued at US$ 19.21 billion. Among
the various sectors, enterprise software revenue totaled 58.07 billion baht,
embedded software hit US$ 110.3 million and software maintenance
services reached US$ 40.97 million in 2010, according to NECTEC figures.

Spending on computer software in the country is mainly by private
corporations, the government, and households or small home offices,
which account for 29%, 28% and 7% of the market, respectively.

Whereas in past years software piracy was a substantial problem, the Thai
government has beefed up enforcement of laws and copyright protection,
and conducted nationwide sweeps on illegal products. An occurrence in
December 2010 demonstrates the tremendous progress achieved. That
month a Thai software executive went on record as praising police
officialsat the Economic and Cyber Crime Division for effective raids on
pirated goods.

19


Software Animation

With reliable quality, a knack for innovation and low prices, Thailand
deserves its reputation as one of the world’s top software and animation
hubs. Companies from Hollywood to Europe to Japan outsource their work
to the Thai industry and purchase local releases. By excelling both as
subcontractors and original creators, Thai software and animation
enterprises helped boost the country’s digital industry (animation and
games) to an estimated value of US$ 735.5 million in 2010.

For software animation in particular, Thailand is especially strong in
cartoons and characters, computer-generated imagery, web-based
applications and interactive applications. Animation products ring up US$
322.6 million worth of sales in Thailand annually. Experts see that climbing
to US$ 451.6 million in 2013 under the government’s creative economy
campaign and with increased demand for Thai animation products from
neighboring countries.

Thai companies such as Anya, Magic Software, Kanchorn, Monk Studio,
TIGA and Kantana are among those driving progress in the software
animation sector. The Kantana group, sought out by everyone from 20th
Century Fox and Warner Brothers to Walt Disney and DreamWorks, is also
known as the creator of “Khan Kluay,” Thailand’s first 3-D animation feature
film.

Among recent major developments in the software animation sector, Thai
animation and computer graphic products bagged over US$ 16.13 million
sales at Digital Media Asia Festival 2010. Organizers of the event said this
hefty haul shows that Thai enterprises are capable of outstanding creative
work as well as reliable subcontracting.

20


Data Centers

With an estimated value of US$ 183.1 million in 2010, up 16% from the
previous year based on NECTEC and SIPA figures, Thailand’s data
centers and disaster recovery centers sector is a rising star.

By definition, data centers are high-integrity facilities that house the servers
of many clients, generally storing them in the multiple- rack cabinets of
specially designed rooms. Such centers, which can occupy one room of a
building, several floors or even an entire building, provide services such as
server storage, data backup and security, and environmental control to help
ensure business continuity for clients.

T.C.C. Technology Co., Ltd. (TCCT) is one of the leading providers of
commercial data center services in Thailand. Net Niche Call and Data
Center also stands at the forefront, and Fujitsu Systems Business
(Thailand) remains a top foreign- invested company.

Thailand’s young data centers sector recently has taken several big strides,
sharpening the country’s technology competitiveness. It was in 2010 that
the BOI, under efforts to strengthen Thailand’s position as an ICT regional
hub, added data centers to its list of activities eligible for investment
21


incentives. The measure aims to encourage more investment in information
technology businesses. Businesses in this new category will be eligible for
an eight-year corporate income tax exemption as well as an exemption
from import duty on machinery, regardless of location.

SIPA’s board also recently approved funds to support 84 projects by
software startups in celebration of His Majesty King Bhumibol Adulyadej’s
84th birthday in 2011.

In another big step, TCCT, the country’s biggest provider with 29,700
square feet of data center capacity in Bangkok, has entered into a
collaborative project with IBM to build a state-of- the-art “green” data
center. The facility aims to provide ultimate efficiency, maximizing TCCT
customers’ investment in the company. IBM will specially engineer the new
TCCT center to ensure green compliance with world standards, particularly
on electrical, emergency power and cooling systems. It will feature a
dynamic setup of raised floors, heat-resistant walls, humidity controllers,
automatic doors, fire protection, and environment- friendly systems.

Industry experts project that by 2030, data centers worldwide will consume
12% of global energy. Green facilities such as this one show that
Thailand’s information technology industry is doing its part to protect the
environment.

Prince of Songkla University has also launched a project to establish a data
center that would promote the yachting industry in Phuket, one of
Thailand’s world-class ocean resorts. Still in the development stages, the
project receives some funding from the Ministry of Industry, with the data
center expected to be running in early 2011. Research is still being
conducted on whether it should exist solely online or as a physical office.
Phuket’s marinas currently service about 1,300 vessels of 30 to 100 feet in
size. The goal is for the increased information flow from the data center to
boost service to 5,000 such yachts.

22


Thailand’s software, software animation and data center sectors are
achieving big gains, but competition on an international level grows more
intense with each passing second. As such, the biggest challenge facing
Thai software and information businesses is the need to improve
continuously to stay abreast of low-cost makers in China and India and with
advanced producers in the West.

With the support of the BOI and many other government agencies, it is
clear that Thailand is competitive on many levels, as investors have already
discovered.

2. Industry Classification

Most of the products/components covered in this report fall under
Harmonized System Code

8471 – Automatic data processing machines and units thereof; magnetic
or optical readers, machines for transcribing data onto data media in
coded form and machines for processing such data, not elsewhere
specified or included.

23


3. ICT import in Thailand

Table 12
Thailand Imports

WORLD
no. no. no. growth rate (%) share (%)
2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
(Jan.-Nov.) (Jan.- (Jan.-
Nov.) Nov.)
1 Crude oil 20,405.8 30,159.8 19,113.7 21,459.2 1.46 47.80 -36.63 27.02 14.58 16.83 14.30 12.90
2 Machinery and parts 12,172.1 14,880.9 12,073.8 15,270.5 7.57 22.25 -18.86 39.08 8.70 8.30 9.03 9.18
3 Chemicals 10,020.9 12,644.5 8,667.8 11,480.2 13.51 26.18 -31.45 46.99 7.16 7.06 6.48 6.90
4 Electrical machinery and parts 9,503.1 10,742.9 9,394.2 11,117.6 1.17 13.05 -12.55 31.34 6.79 5.99 7.03 6.68
5 Iron, steel and products 8,575.4 13,759.1 7,383.5 10,640.3 15.69 60.45 -46.34 67.44 6.13 7.68 5.52 6.40
6 Electronic integrated circuites 9,822.6 9,197.1 8,105.9 9,899.7 13.84 -6.37 -11.86 36.36 7.02 5.13 6.06 5.95
7 Jewellery including silver bars and gold 4,117.3 8,856.1 5,477.2 9,294.6 5.82 115.10 -38.15 117.28 2.94 4.94 4.10 5.59
8 Computers, parts and accessories 7,520.4 7,815.3 6,827.5 7,527.4 -1.01 3.92 -12.64 22.28 5.37 4.36 5.11 4.53
9 Other metal ores, metal waste scrap, and 7,129.6 8,004.6 4,747.4 6,850.1 17.24 12.27 -40.69 61.80 5.09 4.47 3.55 4.12
10 Parts and accessories of vehicles 3,336.8 4,010.3 3,374.6 5,411.2 8.66 20.19 -15.85 86.04 2.38 2.24 2.52 3.25
11 Vegetables and vegetable products 2,847.6 4,367.5 3,580.1 4,188.9 23.87 53.38 -18.03 29.17 2.03 2.44 2.68 2.52
12 Electrical household appliances 2,889.6 3,635.2 3,480.6 4,147.3 40.43 25.80 -4.25 31.86 2.06 2.03 2.60 2.49
13 Natural gas 2,071.8 3,524.5 3,029.9 3,444.5 3.44 70.12 -14.03 26.45 1.48 1.97 2.27 2.07
14 Scientific, medical, testing appliances 2,677.6 3,178.8 2,743.4 3,390.6 12.37 18.72 -13.70 37.49 1.91 1.77 2.05 2.04
and
15 Metal manufactures 2,298.3 3,260.9 2,491.1 3,383.7 -8.74 41.89 -23.61 51.85 1.64 1.82 1.86 2.03
16 Miscellaneous manufactured articles 2,212.3 2,747.9 2,355.2 2,919.1 20.99 24.21 -14.29 37.60 1.58 1.53 1.76 1.75


17 Plastic products 2,377.3 2,779.9 2,300.6 2,869.9 6.20 16.94 -17.24 38.14 1.70 1.55 1.72 1.73

18 Fertilizer and pesticide 1,738.7 2,989.4 1,800.3 2,208.4 38.13 71.93 -39.78 34.58 1.24 1.67 1.35 1.33
19 Medicinal and pharmaceutical products 1,733.5 2,004.0 1,969.4 2,155.9 21.85 15.60 -1.73 19.62 1.24 1.12 1.47 1.30
20 Fresh aquatic animals, chilled, frozen, 1,569.1 2,191.3 1,767.8 1,778.0 11.78 39.66 -19.33 9.55 1.12 1.22 1.32 1.07
Total 20 records 115,019.4 150,750.0 110,684.0 139,437.0 8.77 31.06 -26.58 41.69 82.18 84.11 82.81 83.83
Other 24,939.5 28,473.3 22,979.4 26,892.0 8.29 14.17 -19.29 29.12 17.82 15.89 17.19 16.17
Total 139,958.9 179,223.3 133,663.4 166,329.0 8.69 28.05 -25.42 39.49 100.00 100.00 100.00 100.00
Table 13
Source: Information and Communication Technology Center with Cooperation of the
Custom Department

Thailand Imports

MALAYSIA
no. description value : million US$ growth rate (%) share (%)
2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
(Jan.-Nov.) (Jan.-Nov.) (Jan -
Nov)

1 Computers, parts and accessories 1,324.1 1,354.2 1,410.0 1,337.3 4.13 2.28 4.12 5.80 15.37 13.92 16.44 13.87
2 Crude oil 1,014.6 1,422.4 1,371.3 1,265.4 -33.28 40.19 -3.59 5.23 11.77 14.62 15.99 13.13
3 Electrical machinery and parts 571.6 885.0 851.5 889.7 37.97 54.84 -3.79 15.69 6.63 9.10 9.93 9.23
4 Chemicals 704.4 822.7 524.0 694.9 6.21 16.80 -36.31 47.26 8.17 8.46 6.11 7.21
5 Data media for picture, sound recording 320.7 650.1 569.0 635.5 69.77 102.71 -12.47 21.99 3.72 6.68 6.64 6.59
6 Electronic integrated circuites 544.1 561.0 489.3 566.3 6.98 3.11 -12.79 27.02 6.31 5.77 5.71 5.87


7 Machinery and parts 366.0 381.5 402.5 411.6 9.47 4.24 5.50 12.14 4.25 3.92 4.69 4.27
8 Electrical household appliances 297.6 240.0 196.3 352.9 70.49 -19.36 -18.20 99.24 3.45 2.47 2.29 3.66
9 Scientific, medical, testing appliances 272.4 261.7 208.1 324.9 20.54 -3.94 -20.49 73.45 3.16 2.69 2.43 3.37
10 Plastic products 196.5 240.5 197.1 297.3 -15.66 22.37 -18.04 69.04 2.28 2.47 2.30 3.08
11 Other metal ores, metal waste scrap, and 225.4 273.2 157.0 226.9 13.49 21.21 -42.53 59.73 2.62 2.81 1.83 2.35
12 Wood in rough, sawn or chipped wood and 257.9 254.3 200.5 213.4 3.98 -1.41 -21.17 15.52 2.99 2.61 2.34 2.21
13 Miscellaneous manufactured articles 173.4 181.5 226.7 206.1 32.40 4.69 24.87 0.11 2.01 1.87 2.64 2.14
14 Ships, boats and floating structures 16.0 9.3 6.3 167.6 -82.58 -42.00 -32.42 2,572.05 0.19 0.10 0.07 1.74
15 Jewellery including silver bars and gold 109.4 130.8 120.5 166.0 25.12 19.56 -7.85 59.47 1.27 1.34 1.41 1.72
16 Iron, steel and products 192.7 231.3 156.8 161.7 62.95 19.99 -32.22 10.76 2.24 2.38 1.83 1.68
17 Finished oils 282.8 175.3 205.4 159.2 -46.49 -38.02 17.17 -2.04 3.28 1.80 2.40 1.65
18 Vegetables and vegetable products 107.2 151.5 102.3 156.3 25.21 41.34 -32.43 67.55 1.24 1.56 1.19 1.62
19 Fertilizer and pesticide 126.8 164.6 147.4 155.8 13.89 29.81 -10.42 21.28 1.47 1.69 1.72 1.62
20 Metal manufactures 92.1 115.5 85.6 118.2 5.47 25.49 -25.94 51.63 1.07 1.19 1.00 1.23
Total 20 records 7,195.6 8,506.3 7,627.5 8,507.0 -0.38 18.21 -10.33 24.50 83.50 87.46 88.95 88.26
Other 1,421.4 1,219.7 947.2 1,131.8 13.36 -14.19 -22.34 30.28 16.50 12.54 11.05 11.74
Total 8,617.1 9,726.0 8,574.7 9,638.7 1.65 12.87 -11.84 25.15 100.00 100.00 100.00 100.00
Source: Information and Communication Technology Center with Cooperation of the Custom Department

Table 14


Thailand Principal Imports
Computers, parts and accessories

value : million US$ growth rate (%) share (%)
no. country 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
(Jan.-Nov.) (Jan.-Nov.) (Jan - Nov)

1 CHINA 2,525.27 2,785.72 2,757.14 3,121.52 19.14 10.31 -1.03 23.95 33.58 35.64 40.38 41.47
2 MALAYSIA 1,324.08 1,354.22 1,410.04 1,337.32 4.13 2.28 4.12 5.80 17.61 17.33 20.65 17.77
3 SINGAPORE 672.95 609.14 565.60 959.38 -24.44 -9.48 -7.15 104.05 8.95 7.79 8.28 12.75
4 U.S.A. 875.55 863.32 578.67 621.68 -0.97 -1.40 -32.97 19.22 11.64 11.05 8.48 8.26
5 JAPAN 352.69 477.77 338.98 372.06 -36.56 35.47 -29.05 25.43 4.69 6.11 4.96 4.94
6 THAILAND 243.93 301.44 280.50 244.98 -8.33 23.58 -6.95 -6.67 3.24 3.86 4.11 3.25
7 TAIWAN 372.11 316.01 170.05 227.99 -0.04 -15.08 -46.19 43.37 4.95 4.04 2.49 3.03
8 HONG KONG 147.89 148.31 134.74 164.31 38.08 0.29 -9.15 34.48 1.97 1.90 1.97 2.18
9 UNITED KINGDOM 11.85 125.21 134.97 132.24 -6.50 956.86 7.80 7.44 0.16 1.60 1.98 1.76
10 VIETNAM 294.20 354.21 211.30 76.45 5.12 20.40 -40.35 -60.64 3.91 4.53 3.09 1.02
11 PHILIPPINES 375.50 198.08 63.63 55.68 -16.27 -47.25 -67.87 -7.63 4.99 2.53 0.93 0.74
12 S. KOREA 42.37 49.52 32.34 44.34 -37.81 16.88 -34.68 53.37 0.56 0.63 0.47 0.59
13 GERMANY 30.82 26.70 20.22 27.57 -5.97 -13.37 -24.27 48.27 0.41 0.34 0.30 0.37
14 MEXICO 79.26 42.75 26.92 26.35 37.19 -46.07 -37.02 5.15 1.05 0.55 0.39 0.35
15 IRELAND 27.32 27.65 16.03 22.92 -35.53 1.20 -42.02 70.77 0.36 0.35 0.23 0.30
16 INDONESIA 74.34 49.99 15.24 21.31 -5.30 -32.75 -69.52 53.40 0.99 0.64 0.22 0.28
17 SEYCHELLES 0.02 0.05 0.75 13.83 -89.17 154.55 1,385.32 3,220.14 0.00 0.00 0.01 0.18


18 NETHERLANDS 6.74 7.82 7.96 8.86 -49.91 15.98 1.74 27.79 0.09 0.10 0.12 0.12
19 FINLAND 12.47 18.28 21.87 8.14 -36.56 46.66 19.60 -62.29 0.17 0.23 0.32 0.11
20 PUERTO RICO 1.59 2.61 3.27 6.05 -76.11 64.33 25.27 92.94 0.02 0.03 0.05 0.08
Total 20 records 7,470.9 7,758.8 6,790.2 7,493.0 -0.76 3.85 -12.48 22.36 99.34 99.28 99.45 99.54
Other 49.4 56.5 37.3 34.4 -28.84 14.33 -33.98 7.34 0.66 0.72 0.55 0.46
Total 7,520.38 7,815.32 6,827.53 7,527.42 -1.01 3.92 -12.64 22.28 100.0 100.0 100.0 100.0

Table 15
Computers and accessories
no. country 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
(Jan.-Nov.) (Jan.-Nov.) (Jan- Nov)

1 CHINA 955.54 1,187.27 1,257.99 1,388.70 22.62 24.25 5.96 19.89 47.57 50.16 59.02 56.21
2 MALAYSIA 246.05 300.80 218.70 416.40 -1.82 22.25 -27.30 120.84 12.25 12.71 10.26 16.85
3 THAILAND 104.72 187.39 180.97 145.91 -14.29 78.94 -3.43 -15.62 5.21 7.92 8.49 5.91
4 SINGAPORE 133.60 140.59 110.41 115.64 10.09 5.24 -21.47 16.76 6.65 5.94 5.18 4.68

5 U.S.A. 127.25 114.87 79.87 83.73 -7.14 -9.73 -30.47 18.83 6.33 4.85 3.75 3.39
6 JAPAN 95.46 135.17 63.63 61.15 6.16 41.61 -52.93 5.60 4.75 5.71 2.99 2.48
7 VIETNAM 15.63 32.85 30.54 35.39 16.69 110.15 -7.01 26.76 0.78 1.39 1.43 1.43
8 TAIWAN 62.04 55.08 34.46 34.61 -26.52 -11.22 -37.44 9.99 3.09 2.33 1.62 1.40


9 S. KOREA 25.26 26.45 25.35 33.67 -45.51 4.71 -4.14 50.17 1.26 1.12 1.19 1.36
10 IRELAND 23.19 23.58 15.55 20.87 -22.71 1.66 -34.02 60.51 1.15 1.00 0.73 0.84
11 GERMANY 23.56 17.31 10.50 19.70 96.37 -26.54 -39.33 117.60 1.17 0.73 0.49 0.80
12 MEXICO 76.04 40.73 25.31 18.81 35.51 -46.43 -37.86 -20.19 3.79 1.72 1.19 0.76
13 PHILIPPINES 18.40 4.69 15.28 17.39 -66.17 -74.49 225.57 24.92 0.92 0.20 0.72 0.70
14 SEYCHELLES 0.02 0.05 0.75 13.83 -89.17 154.55 1,385.12 3,220.09 0.00 0.00 0.04 0.56
15 INDONESIA 27.78 24.66 12.74 13.08 -20.59 -11.22 -48.35 12.83 1.38 1.04 0.60 0.53
16 HONG KONG 26.72 15.53 8.56 11.23 0.99 -41.88 -44.90 38.53 1.33 0.66 0.40 0.45
17 UNITED KINGDOM 6.76 8.18 5.01 5.59 -9.95 21.12 -38.81 15.90 0.34 0.35 0.23 0.23
18 ISRAEL 4.70 5.96 6.63 4.80 24.95 26.79 11.09 -21.17 0.23 0.25 0.31 0.19
19 PUERTO RICO 0.96 0.65 1.90 3.77 -24.60 -31.96 190.18 105.86 0.05 0.03 0.09 0.15
20 NETHERLANDS 5.57 3.14 1.22 3.45 39.26 -43.57 -61.13 212.07 0.28 0.13 0.06 0.14
Total 20 records 1,979.3 2,325.0 2,105.4 2,447.7 5.55 17.47 -9.45 27.32 98.53 98.23 98.77 99.08
Other 29.5 41.9 26.1 22.8 -32.74 41.89 -37.62 4.54 1.47 1.77 1.23 0.92
Total 2,008.7 2,366.87 2,131.50 2,470.54 4.67 17.83 -9.94 27.06 100.00 100.00 100.00 100.00
8


Parts of Computers


no. country 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
(Jan.-Nov.) (Jan.-Nov.) (Jan-Nov)

1 CHINA 1,333.15 1,362.73 1,248.60 1,415.88 12.24 2.22 -8.37 25.15 30.16 30.23 31.15 37.66
2 MALAYSIA 982.62 1,024.03 1,189.52 900.42 12.93 4.21 16.16 -16.16 22.23 22.72 29.68 23.95
3 U.S.A. 599.61 594.30 402.56 406.41 6.61 -0.88 -32.26 11.34 13.56 13.18 10.04 10.81
4 SINGAPORE 324.37 307.91 231.30 221.37 10.74 -5.08 -24.88 6.60 7.34 6.83 5.77 5.89
5 JAPAN 131.92 223.15 233.75 220.12 -50.62 69.15 4.75 6.70 2.98 4.95 5.83 5.85
6 HONG KONG 120.20 132.42 125.51 152.47 51.74 10.16 -5.22 34.40 2.72 2.94 3.13 4.06
7 UNITED KINGDOM 4.77 116.90 129.66 126.51 12.49 2,348.39 10.91 7.23 0.11 2.59 3.23 3.36
8 TAIWAN 65.38 54.26 104.27 107.76 26.95 -17.00 92.16 8.19 1.48 1.20 2.60 2.87
9 THAILAND 138.54 113.97 99.32 98.98 -1.48 -17.74 -12.86 10.68 3.13 2.53 2.48 2.63
10 VIETNAM 278.10 321.01 180.63 40.91 4.36 15.43 -43.73 -75.38 6.29 7.12 4.51 1.09
11 PHILIPPINES 357.07 193.36 48.24 38.28 -9.38 -45.85 -75.05 -17.41 8.08 4.29 1.20 1.02
12 S. KOREA 16.66 22.74 6.54 9.29 -18.51 36.50 -71.25 52.81 0.38 0.50 0.16 0.25
13 INDONESIA 46.18 25.28 2.44 8.21 7.28 -45.26 -90.34 264.06 1.04 0.56 0.06 0.22
14 MEXICO 3.15 1.74 1.39 6.87 104.13 -44.76 -19.89 419.09 0.07 0.04 0.03 0.18
15 INDIA 0.41 0.65 0.02 1.40 -14.52 59.66 -97.11 7,325.40 0.01 0.01 0.00 0.04
16 PUERTO RICO 0.52 1.67 1.27 1.38 -90.23 222.64 -24.01 14.41 0.01 0.04 0.03 0.04


17 GERMANY 4.35 3.05 0.55 1.13 -13.57 -29.85 -81.89 163.25 0.10 0.07 0.01 0.03
18 HUNGARY 0.07 0.09 0.08 0.38 -36.50 41.92 -9.99 375.54 0.00 0.00 0.00 0.01
19 COSTA RICA 0.07 0.94 0.27 0.30 -80.29 1,216.43 -71.46 27.57 0.00 0.02 0.01 0.01
20 ISRAEL 0.11 0.17 0.06 0.28 -3.58 53.94 -65.26 371.07 0.00 0.00 0.00 0.01
Total 20 records 4,407.3 4,500.4 4,006.0 3,758.4 5.11 2.11 -10.99 3.57 99.69 99.84 99.94 99.95
Other 13.7 7.3 2.2 1.7 -51.15 -46.36 -69.44 -19.28 0.31 0.16 0.06 0.05
Total 4,420.92 4,507.72 4,008.23 3,760.07 4.74 1.96 -11.08 3.55 100.00 100.00 100.00 100.00


4. Distribution channels

The basic distribution channel is through computer wholesalers and distributors. Some of the established
distributors are as below:

Table 17-19


There are also key distribution areas where many small retailers are centered around, similar to Malaysia’s
Low Yat Plaza.

4.1 Pantip Plaza. (4 Branches)

The flagship store is located at:

604/3 Petchburi Rd, Rachatevi Bangkok 10400
Tel: (662)256-0355


Fax: (662) 256-0449
E-mail: info@pantipplaza.com
www.pantipplaza.com

4.2 IT CITY
IT CITY Public Company Limited is a superstore, selling computers, peripherals and other related IT
products (One Stop Shopping IT Products) under the trade name "IT CITY" which is a retail superstore
chain, specializing in IT products. Its slogan is "The IT Superstore".

Contact address: Headquarters is located at 604/3 Pantip Plaza Bldg., 5th- 6th Fl., Petchburi Road, Tanon
Petchburi, Rajthevee, Bangkok 10400, Thailand.
Tel: 0-2656-5030-45
Fax: 0-2656-5049
Website: www.itcity.co.th

4.2 Hardware House
Hardware House International is retail outlet specializing in consumer Audio/Visual/Consumer Electronics,
computer equipment, IT and digital lifestyle products.

It has 90 branches covering the Bangkok metropolitan area and distributed to IT centers in the provinces.
Address: 33 / 4, 2nd Floor, Rama 9 Road.
Huay Kwang, Bangkok 10310.


Tel: (662) 685-8900
Fax: (662) 685 8826
Website: http://www.hwhinter.com/index.php

4.3 IT Square
IT square supports 300 retailers specializing in IT products and services. Space overall than 120,000 square
meters with convenient parking to 2,500 vehicles with the idea that. "Digital life at IT Square" is also a 9
storey office building and approximately 15,000 square meters of space available with.
Address: 333/100, Moo 4 Chaengwattana Road, Laksi, BangKhen, Bangkok, 10210, Thailand
Tel: 025760333
Fax: 0-2576-0789.
Website: http://www.itsquareonline.com/
Email: info@itsquareonline.com.
Webmaster: webmaster@itsquareonline.com.

4.4 Data IT Super Stores Company Limited.
Address: 99 Room FC109, 4th Floor Zeer Rangsit Shopping Complex, Phaholyothin Road, Kukot,
Lumlukka, Pathumthani, 12130, Thailand.
Tel: (662)531-3333
Fax: (662)523-8899.
Website: http://www.data-it.co.th/index.html


4.5 Power Buy Co., Ltd. (64 Branches)

There are also key distribution areas where every The Mall and Central Department store.

Address: 919/555 South Tower 11 Floor, Silom Rd, Bangrak, Bangkok 10500 Thailand
Tel. (662) 2069300
http://www.powerbuy.co.th/

4.6 Tesco Lotus (439)

There are also key distribution areas.
Address: 629/1 Moo 10 Navamin Rd, Klongkum Bungkum Bangkok 10230 Thailand.
Tel. (662) 797-9000
http://www.tescolotus.net

4.7 Siam Makro (29 Branches)

There are also key distribution areas. Contract address 3498 Floor 2 rd.
Ladproa Rd. Klongjan, Bangkapi, Bangkok 10240
Tel. (662) 723 1000,723 1000
Fax.(622)375-2789
E-mail: makrocrm@siammakro.co.th
http://www.siammakro.co.th/contact.php


4.8 Home Pro (35 Branches)

There are also key distribution areas. Contract address 96/27 Moo 9 Bangkhen Aumphur Muang, Nonthaburi
11000
Tel. (622) 832-1000

http://www.homepro.co.th

5. Standards and regulations

Standards
In the case of standards, it varies according to the products. Information related to specific IT products and
services can be obtained from:

Thai Industrial Standards Institute
Rama 6 Street, Ratchathewi, Bangkok 10400,Thailand
Telephone: (662) 202 3301-4 Fax: (662) 202 3415
E-mail: thaistan@tisi.go.th
Contact person: Khun Tinakon Pongluxna
Tel: (622)202 3467, 202 3474
Email: tinakon@tisi.go.th
Some of the standards related to the ICT sector in Thailand can be obtained from http://www.nectec.or.th/it-
standards.Many of these documents are in Thai.


A) Register with Thai Customs Department

Importer/Agent in Thailand must complete registration with the Thai Customs Department (E –Import),

Documents required before going through the E-Import process:

- Submit company registration to the Customs. Foreign Direct Investors, who did not register their
companies in the Kingdom, can still apply to the Customs provided they have done the Company
Registration abroad. The registrations, however, must be attested by a recognized Notary Public
and the attestation must not over than 6 months.

- Original and a copy of Company’s Bank Statement or Saving Account Book.

Other related documents;

- ID card or passport of company’s authorities.

- Registration for Foreign Trader issued by Ministry of Commerce, etc

B) Importation

When a shipment arrives in Thailand, importers are required to file a Goods Declaration and supporting
documents for the imports with a Customs officer at the port of entry.

Document:


The minimum documents required for the clearance of imports consists of:

(1) Import Declaration (Electronic Document 91/1)
(2) Bill of Lading (B/L) or Air Waybill
(3) Invoice (Electronic Document)
(4) Packing List
(5) Import License (if applicable)
(6) Certificates of Origin (if applicable)
(7) other relevant documents such as catalogue, product
Specification, etc.

C) E-Import procedure to be done online using the Royal Thai Customs e-System

Objective: For customs clearance

1. Importer/Agent who are registered with the Thai Customs (and hence has registered with the e-service
system) inputs invoice and Shipping/Cargo data into computer system at his/her office or through
counter service. After that, data will be electronically transmitted to Customs.
2. Custom officer manifest data e.g. Ship bill no., master Ship bill no., etc.
3. Data is processed and examined by Customs system. In case the data is found “not match”, the
system will inform importer/agent for making correction.
4. If the data “matches”, the system will issue a Shipping/Cargo permit no. along with a Shipping/Cargo
status (Green Line or Red Line) to be used for Shipping/Cargo inspection at Checking Post.
5. When Ship/Airline arrives at the mentioned Port, the Importer officer will break down and keep in
location, preparing for delivery.


6. Importer/Agent contacts Shipping/Airline office for D/O documents (Delivery Order) to be used for D/O
payment fee.
7. Importer/Agent obtains Shipping/Cargo shipment at Port Authority of Thailand, along with a
Shipping/Cargo permit document.
8. At Customs Checking Post exit, importer/agent submits a shipping/cargo permit document and has a
shipping/cargo shipment checked according to its status, green line or a red line

For further inquiry and information,
E-mail : customs_clinic@customs.go.th
Website: http://www.customsclinic.org/


6. Tariffs

Exports of ICT products and services are exempted from import tariff under the Common Effective
Preferential Tariff arrangement under ASEAN Free Trade Agreement effective 01st January 2010.
Other Taxes
Thailand imposes VAT (Value Added Tax) of 7 per cent for all products sold domestically.

7. Market trends


Trends and Competitive Environment
Internet market trends

The Internet penetration rate in Thailand is one of the highest in the region. In Bangkok, the increasing
number of Broadband internet subscribers offer opportunities for online applications and content delivery.

The expansion of applications provided over the IP Technology network, will offer opportunities for
leveraging new services and applications at a lower cost delivered over Broadband Internet. IP technology
allows flexibility and is cost effective for new applications developed, including IPTV, home monitoring and
securities applications. In order to reduce the cost of business communications, VPN and VOIP
applications are predicted to become more popular.


Wireless Broadband technology is an alternative technology that is expected to capture potential mobile
users of PDA phones. This will allow operators to offer high speed Internet access over smart phones
together with customized applications.




Mobile Market Trends

The penetration rate for mobiles in Thailand was approximately 93.7 per cent in year 2008, and growing as a
very strong rate. Mobile-to-mobile non-voice services are an emerging new business opportunity for
operators allowing them to increase revenue by providing customized products. Top revenue for non-voice
services is through SMS, Calling Melody, GPRS and download services from portals.

Video ring tones are another emerging trend for non-voice services in the future. This service is expected to
be a top seller for multimedia service in the next 3 to 4 years.


The emergence of 3G technologies will impact on the wireless Internet broadband provided by mobile
companies in Thailand. Mobility features with new wireless applications will be one of the key drivers of the
market. Mass customization of wireless applications for mass consumers segment is the area for potential
growth.

M-Commerce services in Thailand have mostly been provided to the financial sector. Mobile payment and
confirmation are the most common services available. The application for financial transactions will depend
on the network infrastructure and security issues.

Thailand is one of the leading medical tourism destinations in South East Asian region. The industry is driven
by private hospitals particularly in Bangkok and major tourist cities in Thailand. Private hospitals in Thailand
have adopted relatively sophisticated technology in order to improve the quality of its service as medical
tourism in Thailand is expected to grow strongly in the coming years.

The business opportunities in medical tourism for Malaysian companies in Thailand are in the following
areas:

• State-of-the-art technology and medical innovation i.e. Virtual medical technology;
• Healthcare Business Solutions, i.e. Hospital portal, relationship management, work flow and
document management. Bumrungrad hospital for example has implemented the hospital information
management system to deploy electronic medical records and digital radiology; and
• Emergency Services i.e. managing and designing the emergency services.



Cloud Computer

Cloud Computing is Internet-based computing, whereby shared resources, software, and information are
provided to computers and other devices on demand, like the electricity grid.



Web 2,0 concentrate on the private user and clouds are decscendents of data centers which services the
enterprise. Web 2.0 also promotes SaaS and needs massive scaling technologies. User centric Web 2.0
companies (Twitter, Slideshare) are relying on Cloud Services.


8. Challenges

It is estimated that the ICT market in 2011 will grow at slightly over 5 per cent. The computer services cluster
is expected to be the fastest growing area. The opportunities for Malaysian companies are available provided
they are able to manage some of the inherent problems existent in Thailand’s ICT sector. In the case of
services sub-sector, the country faces the problem of high staff turnover, which consequently adds to the
personnel costs. The fact that it is also difficult to find skilled manpower with English speaking competency
adds to the costs.

For Malaysian companies which want to set up operations in Thailand, it basically needs to do joint-ventures
with Thai-companies as under Thailand’s Foreign Business Act, all companies in Thailand with some
exceptions (e.g if they are under the BOI’s programme) should be at least 51 per cent Thai-owned.

In terms of competition, the possibility of getting Government contracts directly is remote. It has to be done
through Thai-companies. That will involve creative contractual arrangements. Thai Government is also
promoting local developers and as such currently there is a growing pool of home-grown technologies and
products which are winning market share among Thai consumers who are not too brand-conscious – which
is probably Malaysian suppliers key target group for retail products with Malaysian brands that does not have
strong existing brand.

Apart from preparing for the new economy, development guidelines must aim at enhancing the
competitiveness of the agricultural and industrial sectors through information technology. In other words,
information technology must support both the old and the new economies, with the goal of developing a
knowledge- based economy that can completely foster holistic development.


Therefore, the economy under a Knowledge-Based Society rests largely on a system of producing,
distributing and utilizing “information and knowledge,” where knowledge and technology play a crucial role in
driving productivity and economic prosperity.

The influence of Information Technology on development is apparent. For example, computer technology
has increased the efficiency of production, admin- istration and the quality of education. Telecommunications
technology and the Internet have created economic values and activities. Information Technology also
serves as a key component in upgrading living standards and creating employment opportunities.

IT potential, which includes high processing speeds and greater computing capacity of microchips, the rapid
and continued expansion of the Internet worldwide, together with other economic and social values
resulting from information technology, have forced countries around the world to try to make more expansive
use of IT, so as to enhance economic competitiveness and raise living standards.

Moreover, there are many challenges awaiting Thailand in the process of developing information technology
for its economy and society:

- The application of IT as a tool in the creation of readiness and strength for administrative
decentralization or, in other words, to strengthen local administrative organizations.

- To meet educational needs of Thai youths. Following the drafting of the Constitution and the National
Education Act 1999), along with the stipulation of 9-year compulsory education and 12-years of free
education, the demand for education took a sharp leap.


- Lessons from the economic crisis clearly point out that the country needs to undertake significant
industrial restructuring in order to maintain its international competitiveness with regard to IT device
manufacturing industries and the application of information technology to other industries.

- In addition, Thailand has both an agricultural and an industrial society. The information-based society
and knowledge-based society can directly and indirectly benefit the other two societies.

9. Relevant trade fairs

Office Automation Network & Stationary Fair 2011 (OAS & IT Fair)

Details: Telephone cabinet branches IP Phone Closed-Circuit Televisions (CCTVs) Photocopy Machine
Finger Scan Time Recorder etc. , Computer & Network Solution; such as Computer hardware
and external devices Printers Networking systems.
Date: 24-27 Feb. 2010 10.00-19.00 hrs.
Place: Hall 5 IMPACT Muang Thong Thani
Organizer: Trade and Public 121 Creation Ltd.,Parts
Address: 19/285 Jomtong RD.12 Bang Koe Jomtong Bangkok 10150
Tel: (662) 876 0880-1
Mobile: (66 82) 455 9642
Fax: (662) 876 0942


E-mail: 121creation@officeautoguide.com
Website: www.officeautoguide.com

Thailand's Paradise Fair 2011
Details: World wide IT & Media Fair
Date: 14-22 May 2010 10.30-21.00 hrs.
Place: Hall 1-8 IMPACT Exhibition and Convention Center 99 Popular Road, Banmai Subdistrict,
Pakkred District, Nonthaburi 11120, Thailand
Organizer: Union Pan Exhibitions Co., Ltd.
Address: 33 Soi Ramkhamhaeng 24 Yak 24, Ramkhamhaeng rd, Huamark Bangkok Thailand 10240
Tel: (662) 314 0855, (662) 719 0408
Fax: (662) 319 8387
E-mail: unionpan@yahoo.com
Website: www.unionpan.com

Thailand Mobile Expo 2011

Details: The Exposition of the new innovation from various mobile brands, accessories and related
devices.

Date: 3 - 6 February, 2011
Place: Queen Sirikit National Convention Center 60 New Rachadapisek Road, Klongtoey, Bangkok
10110
Organizer: M Vision Co.,Ltd.
Address: 1225 Soi Sri Brurapa3, Khongjan, Bnagkapi, Bangkok 10240


Tel: (662) 734 7707-9
Fax: (662) 734 7710
E-mail: info@thailandmobileexpo.com
Website: http://www.thailandmobileexpo.com/

COMMART THAILAND 2011

Details: Right IT Products & Solutions for SMEs & Professional

Date: 17 - 20 March, 2011

Place: Queen Sirikit National Convention Center 60 New Rachadapisek Road,
Klongtoey, Bangkok 10110

Organizer: A.R.Information & Publication Co.,ltd.
Address: 99/16-20 Ratchadapisek rd.,Din-Daeng,Bangkok 10320
Tel: (662) 642 3400 ext 3414
Fax: (662) 641 2331
E-mail: webmaster@arip.co.th
Website: http://www.commartthailand.com
http://www.arip.co.th/
http://www.ar.co.th/


COMMART X'GEN THAILAND 2011

Details: The grand cutting-edge IT products trade fair, is back by popular demand.

Date: 19 - 22 May, 2011

10110

Organizer: A.R.Information & Publication Co.,ltd.
Address: 99/16-20 Ratchadapisek rd.,Din-Daeng,Bangkok 10320
Tel: (662) 642 3400 ext 3414
Fax: (662) 641 2331


COMMART COMTECH THAILAND 2011

Details: Right IT Products & Solutions for SMEs & Professional Con

Date: 2-6 Nov, 2011

10110

Organizer: A.R.Information & Publication Co., ltd.
Address: 99/16-20 Ratchadapisek rd., Din-Daeng, Bangkok 10320
Tel: (662) 642 3400 ext 3414
Fax: (662) 641 2331

Manufacturing Expo 2011

Details: This one-and-only event will allow you to discover the latest machinery and technologies for key
industries with supporting elements (such as automotive, electronics, plastic, mold & die), learn
extraordinary knowledge, meet your peers and new business partners while obtaining excellent
networking opportunities.


Date: 23 - 26 Jun 2010

Place: Bangkok International Trade & Exhibition Centre (BITEC) 88 Bangna-Trad Road (Km.1), Bangna,
Bangkok 10260 Thailand

Organizer: Reed Tradex
Address: 32nd fl., Sathorn Nakorn Tower 100/68-69 North Sathon Road,
Silom, Bangrak, Bangkok 10500 Thailand
Tel: (662) 686 7299
Fax: (662) 686 7288
E-mail: rtdx@reedtradex.co.th
Website: http://www.manufacturing-expo.com
http:// www.reedtradex.com

INTERSEC Thailand 2011

Details: International Trade Fair for Security and Safety

Date: 30 Jun – 2 July 2011

Place: Bangkok International Trade & Exhibition Centre (BITEC) 88 Bangna-Trad Road (Km.1), Bangna,
Bangkok 10260 Thailand


Organizer: Messe Frankfurt (HK) Ltd.
Address: 3506 China Resources Building
26 Harbour Road, Wanchai, Hong Kong
Tel: (852) 2802 7728, (852) 2238 9955
Fax: (852) 2598 8771
E-mail: intersec@hongkong.messefrankfurt.com
Website: www.intersec-thailand.com

Thailand Game Show 2011
Details: THE COMPETITIONS will be divided into various zones which are Game Shows & Competitions.
there are the Game Challenge zone, TGS Co play Contest zone, the 4th Comp Gamer Awards
and special game concert

Date: 7 – 9 January 2011 10.00-20.00 hrs.

10110

Organizer: Show No Limit Co., Ltd.
Address: 87/88 6th Floor Modern Town Building Soi Sukhumvit 63 (Ekamai) Sukhumvit Road Wattana
Bangkok, Thailand 10110
Tel: (662) 665 6991 ext. 104, (662) 392 7766


Fax: (662) 392 7766 ext.22
E-mail: info@shownolimit.com
Website: http://www.tgs.in.th

10. Relevant Trade Associations/Agencies

The Association of Thai Computer Industry
Address: 6F. Phyathai Plaza Bldg., 128 Phyathai rd., Rajthevi,Bangkok
10400
Tel: (662) 216 5862, 216 5991-2
Fax: (662) 216 5867
Email: info@atci.or.th
Website: www.atci.or.th

Thai Animation and Computer Graphics Association
Address: 128/61 Payathai Plaza Bldg., 6th Fl.,
Rajtavee Road, Bangkok 10400
Tel: (662)216 5860
Fax: (662)216 5847
E-mail: admin@computerthai.org, wan999th@yahoo.com
Website: www.computerthai.org


Software Industry Promotion Agency (SIPA)

Address: The Government Complex Commemorating His Majesty The
King's 80th Birthday Anniversary, 5th December, B.E. 2550(2007)120 Moo 3, The Government
Complex (Building B), 9th Floor Chaengwattana Road, Thungsonghong, Laksi, Bangkok 10210,
Thailand
Tel: (662)141 7100
Fax: (662)143 8051
Website: www.sipa.or.th

Association of Thai Software Industry (ATSI)
Address: 5F. Software Park Bldg., 99/30 Moo 4, Chaengwattana rd,
Pakkret, Klongkleua, Nonthaburi 11120
Tel: (662) 583 9992
Fax: (662) 962 1349
Email: info@atsi.or.th
Website: www.atsi.or.th

National Electronics and Computer Technology Canter (NECTECH)
Address: 112 Phahon Yothin Rd., Klong 1, Klong Luang,
Pathumthani 12120, Thailand
Tel: (662)-564-6900 ext 2335 – 2340
Email: info@nectec.or.th
Website: www.nectech.or.th

Product Market Study - Thailand’s Market for ICT (March 2011)

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Product Market Study - Thailand’s Market for ICT (March 2011)

Ähnlich wie Product Market Study - Thailand’s Market for ICT (March 2011) (20)

Mehr von Technopreneurs Association of Malaysia

Mehr von Technopreneurs Association of Malaysia (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Product Market Study - Thailand’s Market for ICT (March 2011)