SlideShare ist ein Scribd-Unternehmen logo
1 von 32
Reframing our assumptions
                           Over Social Business


Thierry de Baillon
Associate Partner – Transitive Society
Enterprise 2.0

 Social Business

 Social Enterprise

Social Organization
1492
1485 – John II of Portugal rejected the project
1490 – Isabella of Spain rejected the project
1492 – Isabella of Spain finally approved


Long time commitment
Strong leadership
Need for a prominent sponsor

1493 – Second trip


Learning from failure
Wrong Assumptions
• Planning to reach Asia
• Underestimating the
  distance
• Wasting human resources
Further success?

A huge military campaign
seeking for wealth, beginning
an era of slavery
Enterprise 2.0

 Social Business

 Social Enterprise

Social Organization
?
Companywide –mass- collaboration
Integrated social platform
Socializing processes
Fostering employees engagement
© Jeff McNeill
?
Organizations have an homogeneous
structure and culture
Social needs adoption
Leadership is the new management
Co-creating with customers
Are we getting it right?
the Future of Collaborative Enterprise project
More than 30 interviews,
Making sense from insights,
Drafting scenarios,
Back to interviews…
Assumption #1

Organizations are
 homogeneous
STRUCTURE   CULTURE
                                                                        STRUCTURE          CULTURE
STRUCTURE   CULTURE                                 MOTIVATIONS
                                                                                    MOTIVATIONS
                                                     PEOPLE                           PEOPLE
     MOTIVATIONS


                      CULTURE
                                  MOTIVATIONS
        PEOPLE
                                                  RESOURCES




                                                                          CULTURE
                      STRUCTURE




      RESOURCES

                                                    MOTIVATIONS

                                                 CULTURE    STRUCTURE
Diversity is the organizational reality

Organizations operate more and more as finite
ecosystems of diverse, inter-connected and
inter-dependent entities, each with its internal
purpose and culture, balancing between
collaboration and competition according to
contextual requirements.
Assumption #2

Social Software
Needs Adoption
Focus on adaptation, not on adoption

The most efficient way to provide workers with
tools to get their work done is to allow them to
adapt the tools to their own practices.
The future is DIY
Assumption #3

Leadership is the
New Management
Category                 Role                                  Tasks
Informational   Monitor              Seek and receive information, scan papers and reports,
                                     maintain interpersonal contacts
                Disseminator         Forward information to others, send memos, make phone
                                     calls
                Spokeperson          Represent the unit to outsiders, in speeches and reports
Interpersonal   Figurehead           Perform ceremonial and symbolic duties, receive visitors
                Leader               Direct and motivate subordinates, train, advise and
                                     influence
                Liaison              Maintain information links in and beyond the organization
Decisional      Entrepreneur         Initiate new projects, spot opportunities, identify areas of
                                     business development
                Disturbance          Take corrective action during crises, resolve conflicts
                handler              among staff, adapt to external changes
                Resource allocator   Decide who gets resources, schedule, budget, set priorities
                Negociator           Represent departments during negotiations with unions,
                                     suppliers, and generally defend interests
Organizations expand beyond
boundaries

Enterprise’s ecosystem include partners,
suppliers, competitors and customers.
Empowering internal diversity requires a new
balance between control and autonomy.
Category                 Role
Informational   Monitor

                Disseminator

                Spokeperson
Interpersonal   Figurehead
                Leader

                                     New skills
                Liaison
Decisional      Entrepreneur

                Disturbance
                handler
                Resource allocator   New role
                Negociator
Beyond its boundaries, the Collaborative
Enterprise will need to secure its identity.

Managers need to become Storytellers
Assumption #4

 Collaborate
with customers
Mass Customization… in 1998
Co-creation is mostly marketing
Yet, some customers are qualified enough
to act as partners.

Treat them so.
Thank you

http://thefutureofcollaboration.com




tdebaillon@transitive-society.com
Twitter: tdebaillon
Skype: t_de_baillon
Linkedin: debaillon
Mobile: +33 (0)6 11 62 49 80
Blog: http://www.debaillon.com

Weitere ähnliche Inhalte

Ähnlich wie Reframing our assumptions over Social Business

Pearl in asia - Presentation for KBC
Pearl in asia - Presentation for KBC Pearl in asia - Presentation for KBC
Pearl in asia - Presentation for KBC
Bart Minsaer
 
Creation, development and_management_of_an_entrepreneurial_culture
Creation, development and_management_of_an_entrepreneurial_cultureCreation, development and_management_of_an_entrepreneurial_culture
Creation, development and_management_of_an_entrepreneurial_culture
NIABI
 
EmployWise webinars-Building a strong corporate culture
EmployWise webinars-Building a strong corporate cultureEmployWise webinars-Building a strong corporate culture
EmployWise webinars-Building a strong corporate culture
Employwise
 
Creating Corporate Culture
Creating Corporate CultureCreating Corporate Culture
Creating Corporate Culture
Paul Nyamuda
 
Hub Zagreb presentation
Hub Zagreb presentationHub Zagreb presentation
Hub Zagreb presentation
ResorteraLab
 
Culture and creativity
Culture and creativityCulture and creativity
Culture and creativity
Yousuf Adil
 

Ähnlich wie Reframing our assumptions over Social Business (20)

Pearl in asia - Presentation for KBC
Pearl in asia - Presentation for KBC Pearl in asia - Presentation for KBC
Pearl in asia - Presentation for KBC
 
Creation, development and_management_of_an_entrepreneurial_culture
Creation, development and_management_of_an_entrepreneurial_cultureCreation, development and_management_of_an_entrepreneurial_culture
Creation, development and_management_of_an_entrepreneurial_culture
 
Leadership for Innovation: Rethinking Management and Organization Paradigms
Leadership for Innovation: Rethinking Management and Organization ParadigmsLeadership for Innovation: Rethinking Management and Organization Paradigms
Leadership for Innovation: Rethinking Management and Organization Paradigms
 
EmployWise webinars-Building a strong corporate culture
EmployWise webinars-Building a strong corporate cultureEmployWise webinars-Building a strong corporate culture
EmployWise webinars-Building a strong corporate culture
 
Building brand culture extrait
Building brand culture extraitBuilding brand culture extrait
Building brand culture extrait
 
Creating Corporate Culture
Creating Corporate CultureCreating Corporate Culture
Creating Corporate Culture
 
Organisational Culture
Organisational CultureOrganisational Culture
Organisational Culture
 
Human & cultural variables
Human & cultural variablesHuman & cultural variables
Human & cultural variables
 
Community Management Playbook
Community Management PlaybookCommunity Management Playbook
Community Management Playbook
 
Hub Zagreb presentation
Hub Zagreb presentationHub Zagreb presentation
Hub Zagreb presentation
 
Cummunity HUB - Youth Content Creation
Cummunity HUB - Youth Content CreationCummunity HUB - Youth Content Creation
Cummunity HUB - Youth Content Creation
 
Don Duval: Fostering and Managing Innovation in your Organization
Don Duval: Fostering and Managing Innovation in your OrganizationDon Duval: Fostering and Managing Innovation in your Organization
Don Duval: Fostering and Managing Innovation in your Organization
 
The Currency of Empathy — The Missing Link to Innovation and Inclusion
The Currency of Empathy — The Missing Link to Innovation and InclusionThe Currency of Empathy — The Missing Link to Innovation and Inclusion
The Currency of Empathy — The Missing Link to Innovation and Inclusion
 
A2 the culture of an organization managing change
A2  the culture of an organization managing changeA2  the culture of an organization managing change
A2 the culture of an organization managing change
 
Culture and creativity
Culture and creativityCulture and creativity
Culture and creativity
 
Developing Dexterity Culture for Digital Leaders
Developing Dexterity Culture for Digital LeadersDeveloping Dexterity Culture for Digital Leaders
Developing Dexterity Culture for Digital Leaders
 
Organizational culture
Organizational cultureOrganizational culture
Organizational culture
 
The Next Step 2.0
The Next Step 2.0The Next Step 2.0
The Next Step 2.0
 
IDentity. The Super Human Power
IDentity. The Super Human PowerIDentity. The Super Human Power
IDentity. The Super Human Power
 
Hidden assets handout
Hidden assets handoutHidden assets handout
Hidden assets handout
 

Mehr von Thierry de Baillon (7)

Qu'est ce que la wirearchie ?
Qu'est ce que la wirearchie ?Qu'est ce que la wirearchie ?
Qu'est ce que la wirearchie ?
 
A Tale of Three World - Reinventing business through ACM & Service Design
A Tale of Three World - Reinventing business through ACM & Service DesignA Tale of Three World - Reinventing business through ACM & Service Design
A Tale of Three World - Reinventing business through ACM & Service Design
 
Understanding the customer experience
Understanding the customer experienceUnderstanding the customer experience
Understanding the customer experience
 
Le "social customer" n'existe pas
Le "social customer" n'existe pasLe "social customer" n'existe pas
Le "social customer" n'existe pas
 
There Is NO Social Customer
There Is NO Social CustomerThere Is NO Social Customer
There Is NO Social Customer
 
Des médias sociaux au social business: le continuum social
Des médias sociaux au social business: le continuum socialDes médias sociaux au social business: le continuum social
Des médias sociaux au social business: le continuum social
 
From Social Media to Social Business: The Social Continuum
From Social Media to Social Business: The Social ContinuumFrom Social Media to Social Business: The Social Continuum
From Social Media to Social Business: The Social Continuum
 

Kürzlich hochgeladen

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Kürzlich hochgeladen (20)

How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 

Reframing our assumptions over Social Business

  • 1. Reframing our assumptions Over Social Business Thierry de Baillon Associate Partner – Transitive Society
  • 2. Enterprise 2.0 Social Business Social Enterprise Social Organization
  • 4. 1485 – John II of Portugal rejected the project 1490 – Isabella of Spain rejected the project 1492 – Isabella of Spain finally approved Long time commitment Strong leadership Need for a prominent sponsor 1493 – Second trip Learning from failure
  • 6. • Planning to reach Asia • Underestimating the distance • Wasting human resources
  • 7. Further success? A huge military campaign seeking for wealth, beginning an era of slavery
  • 8. Enterprise 2.0 Social Business Social Enterprise Social Organization
  • 9.
  • 10. ? Companywide –mass- collaboration Integrated social platform Socializing processes Fostering employees engagement
  • 12. ? Organizations have an homogeneous structure and culture Social needs adoption Leadership is the new management Co-creating with customers
  • 13. Are we getting it right?
  • 14. the Future of Collaborative Enterprise project
  • 15. More than 30 interviews, Making sense from insights, Drafting scenarios, Back to interviews…
  • 17. STRUCTURE CULTURE STRUCTURE CULTURE STRUCTURE CULTURE MOTIVATIONS MOTIVATIONS PEOPLE PEOPLE MOTIVATIONS CULTURE MOTIVATIONS PEOPLE RESOURCES CULTURE STRUCTURE RESOURCES MOTIVATIONS CULTURE STRUCTURE
  • 18. Diversity is the organizational reality Organizations operate more and more as finite ecosystems of diverse, inter-connected and inter-dependent entities, each with its internal purpose and culture, balancing between collaboration and competition according to contextual requirements.
  • 20. Focus on adaptation, not on adoption The most efficient way to provide workers with tools to get their work done is to allow them to adapt the tools to their own practices.
  • 22. Assumption #3 Leadership is the New Management
  • 23. Category Role Tasks Informational Monitor Seek and receive information, scan papers and reports, maintain interpersonal contacts Disseminator Forward information to others, send memos, make phone calls Spokeperson Represent the unit to outsiders, in speeches and reports Interpersonal Figurehead Perform ceremonial and symbolic duties, receive visitors Leader Direct and motivate subordinates, train, advise and influence Liaison Maintain information links in and beyond the organization Decisional Entrepreneur Initiate new projects, spot opportunities, identify areas of business development Disturbance Take corrective action during crises, resolve conflicts handler among staff, adapt to external changes Resource allocator Decide who gets resources, schedule, budget, set priorities Negociator Represent departments during negotiations with unions, suppliers, and generally defend interests
  • 24. Organizations expand beyond boundaries Enterprise’s ecosystem include partners, suppliers, competitors and customers. Empowering internal diversity requires a new balance between control and autonomy.
  • 25. Category Role Informational Monitor Disseminator Spokeperson Interpersonal Figurehead Leader New skills Liaison Decisional Entrepreneur Disturbance handler Resource allocator New role Negociator
  • 26. Beyond its boundaries, the Collaborative Enterprise will need to secure its identity. Managers need to become Storytellers
  • 30. Yet, some customers are qualified enough to act as partners. Treat them so.
  • 31.
  • 32. Thank you http://thefutureofcollaboration.com tdebaillon@transitive-society.com Twitter: tdebaillon Skype: t_de_baillon Linkedin: debaillon Mobile: +33 (0)6 11 62 49 80 Blog: http://www.debaillon.com