For more details, visit http://kbsp.vc

1. 2011
kbs+p Ventures 2011 Annual Report
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2. EXECUTIVE SUMMARY
Formed in Q1 2011, kbs+p
Ventures established itself as a
differentiated, strategic, value-
added investor in marketing and
advertising technology.
Immediate access to quality deal flow (over 120 companies evaluated)
led to investing in 7 early-stage companies
Building a venture arm inside an agency brought innovation and
new opportunities to clients, and created key strategic relationships and
revenue-creating opportunities for our portfolio
We’re excited about supporting our portfolio and finding new partners
to work with in 2012
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3. 2011
2011
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4. 2011
kbs+p Ventures debuted in Q1
2011 as a differentiated, strategic
value-added investor in
marketing and advertising
technology.
Tight investment thesis centering on advertising and
marketing technology
Noncompetitive to VCs (partners in relevant investments
and companies)
Evolved the model of how agencies partner with technology
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5. 2011
kbs+p Ventures resonated with
venture capitalists,
entrepreneurs, and agencies.
Immediate access to quality deal flow
Relationships, advice and distribution valued
by venture capitalists and entrepreneurs
Bridge between Madison Avenue, entrepreneurs,
venture capitalists, and brands
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6. 2011
We invested in 7 companies in
B2B enterprise advertising and
marketing technology.
Marketing
Technology
Jan 2011 Dec 2011
Advertising
Technology
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7. 2011
We co-invested with premier
Silicon Alley and Silicon Valley
VCs.
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8. 2011
We provided immediate value to
our entrepreneurs.
Introductions to potential customers, partners, clients,
creating immediate test cases and revenue opportunities
Strategy sessions with decision-makers throughout kbs+
to share ideas and get concrete feedback
Events to promote entrepreneurs and their big ideas,
including the IAB / kbs+p Ventures Display Innovation Panel,
the Silicon Valley Golf Invitational, the Ventures Holiday Salon
and others
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9. 2011
We brought innovation and new
opportunities to clients.
Building a venture arm inside an agency reinforced
kbs+p’s commitment and exposure to innovation
Insights about digital innovation and opportunities to work
with emerging companies were shared with clients
Key strategic relationships and revenue-creating
opportunities were created between portfolio companies and
clients
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10. 2011
The Fellows Program built a link
between early-stage innovation
and the agency.
18 Fellows from throughout the agency worked with
Ventures part-time on investment due diligence through an
application-based fellowship program
Talks and classes taught the Fellows about venture capital
and early-stage entrepreneurship
Due diligence was more informed by bringing in subject-
matter expert Fellows
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11. THE MARKET
THE MARKET
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12. THE MARKET
We evaluated over 120 quality
potential investments.
MOBILE
DESIGN
INFUSED
ADTECH
MARKETING
TECH
BIG DATA CONSUMER
INTERNET
SOCIAL
MEDIA
SHAPES, SIZES AND OVERLAPS REPRESENTATIVE
OF OVERALL DEALFLOW 12

13. THE MARKET
We invested in 7 B2B-focused
companies centered on adtech and
marketing tech.
BIG DATA MARKETING
ADTECH TECH
CONSUMER
INTERNET
SOCIAL
MOBILE MEDIA
SHAPES, SIZES AND OVERLAPS REPRESENTATIVE
OF OVERALL DEALFLOW 13

14. THE MARKET
Deal flow centered on adtech and marketing
tech, while the highest average raises were
in big data and consumer web.
44%
% OF DEALS
23% 23%
18%
13% 13%
7%
ADTECH MARKETING TECH CONSUMER WEB SOCIALMEDIA MOBILE BIG DATA DESIGN
AVERAGE $1.9 MM $2.1 MM $500 K
$1.6 MM $1.8 MM $2.0 MM $1.7 MM
RAISE
AVERAGE $ RAISE
% OF DEALS. %s DO NOT SUM TO 100, AS SOME COMPANIES OVERLAP IN AREAS 14

15. THE MARKET
37% of prospects and 71% of
investments originated with
referrals from VCs and investors.
REFERRALS FROM
COLD CALLS & VCs, ANGELS,
PROSPECTS ANGELLIST ACCELERATORS
42% 37%
REFERRALS FROM RELATIONSHIP WITH
AGENCY KBS+P VENTURES
13% 8%
REFERRALS FROM RELATIONSHIP
INVESTMENTS VCs, ANGELS, WITH KBS+P
ACCELERATORS VENTURES
71% 29%
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16. THE MARKET
Seed stage was 57% of our
inbound deal flow, but 71% of our
investments were Series A.
PROSPECTS SEED SERIES A
57% 37%
SERIES B, C
8%
SEED SERIES A
INVESTMENTS 29% 71%
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17. PORTFOLIO
THE PORTFOLIO
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18. PORTFOLIO
Jan 2011 - $1.0 MM Series A
Realtime intent engine. Captures, organizes, and makes actionable in realtime the intent arriving, existing,
and created in the publisher’s domain.
What we love. First-party intent data is massively underutilized and unmonetized by publishers.
Notable clients. Brand-name publishers.
How you can use them. Publishers: install Yieldbot and sell realtime keyword advertising just like
search.
More. yieldbot.com - @yieldbot
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19. PORTFOLIO
Feb 2011 - $1 MM Seed and Nov 2011 - $4.2 MM Series A
Provider of location-based intent data, allowing advertisers to purchase data to find the right audience at
the right time, place, and intent.
What we love. It’s not just about location, but about intent.
Notable clients. Large QSR, Leading Retailer, Sesame Workshop, Paul Stuart
How you can use them. Purchase location data through an ad network to find and target your
audience, or purchase data and media through PlaceIQ and their partner network.
More. placeiq.com - @placeiq
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20. PORTFOLIO
March 2011 - $2.7 MM Series A
Social DSP to buy and optimize ads across all social media platforms.
What we love. It’s not just about Facebook. Adaptly helps you optimize your advertising spend across
all social media platforms by tapping into each native ad platform in their unique ways.
Notable clients. Leading advertising and PR agencies and notable brands.
How you can use them. Agencies and brands: optimize your social marketing spend using Adaptly.
More. adaptly.com - @adaptly
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21. PORTFOLIO
June 2011 - $6.0 MM Series A
CrowdTwist is a social loyalty and rewards platform that activates your audience wherever they
are. CrowdTwist sits on top of a Brand’s ecosystem, tying together their consumers and identifying
their top advocates.
What we love. Creates a complete picture of customer loyalty by tying together social actions to
purchase behavior with powerful, customizable platform for brands.
Notable clients. LiveNation, Sony, JC Penny, Zumiez
How you can use them. Agencies and brands: Crowdtwist’s platform can work with your CRM
platform and help you complete the picture of your customers and fans.
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22. PORTFOLIO
July 2011 - $3 MM + Series A
Next-gen community management and event solution.
What we love. Up till now groups have been managed in disorganized silos, forcing members to
manage multiple accounts. Kohort combines group management, communication, events, ticketing, and
dues capabilities into a single platform.
Notable clients. Top tech and venture capital groups, including New York Venture Community, Startup
Weekend and Columbia Venture Community - among others.
How you can use them. Group and community organizers: use Kohort to manage your group and
connect your community.
More. kohort.com - @kohort
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23. PORTFOLIO
Nov 2011 – $1.5 MM Series A
Transparent audience data provider for advertisers.
What we love. Cross Pixel has relationships with more than 450 ecommerce and deep research sites,
and provides powerful audience data at a level of transparency not available elsewhere.
Notable clients. Major publishers and advertisers.
How you can use them. Publishers: partner with Cross Pixel to provide your audience data.
Advertisers: use Cross Pixel to find and target the appropriate audience for your campaign.
More. crosspixel.net - @alanpearlstein
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24. PORTFOLIO
Nov 2011 - $4.2 MM Series A
Social media measurement infrastructure.
What we love. Their focus on tying social media actions to business metrics by making them trackable
and measurable at a level of granularity not previously possible
Notable clients. Topspin, StockTwits, Local Response
How you can use them. Application developers, social media marketers: awe.sm’s API allows you to
track how your product’s social actions perform.
More. awe.sm - @awesm
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25. 2012
2012
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26. 2012
Work with us.
Darren Herman
President, kbs+p Ventures and Chief Digital
Media Officer, kbs+p
dherman@kbsp.vc
@dherman76
Taylor Davidson
Senior Associate, kbs+p Ventures
tdavidson@kbsp.vc
@tdavidson
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