How to Build Your Brand with Google Hangouts- Eduardo Perez

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Technologie Business

Re-think video
• Low cost video: digital consumer cams
• Screencasting: recording the PC screen
• Vine: 6 secs video + GIFs
• Google Hangouts on Air: Live video
broadcasting

Google Hangouts vs. Google
Hangouts on Air (HoAs)
• Google Hangouts are private
• HoAs are public, recorded and
broadcasted live in Youtube
• Google Events on Air are NOT HoAs

HoAs - Advantages
• Reuse your content
• Create expectation
• Engage your followers and make them
part of your project

THANK YOU
Eduardo Perez - @hombrelobo
hombrelobo.com
rethink-video.com
hombrelobo@hombrelobo.com

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How to Build Your Brand with Google Hangouts- Eduardo Perez

1. How to Build Your Brand with Google Hangouts Eduardo Perez @hombrelobo

2. Video is king

3. You know you have to do video

4. Video is king

5. Re-think video • Low cost video: digital consumer cams • Screencasting: recording the PC screen • Vine: 6 secs video + GIFs • Google Hangouts on Air: Live video broadcasting

6. Google Hangouts vs. Google Hangouts on Air (HoAs) • Google Hangouts are private • HoAs are public, recorded and broadcasted live in Youtube • Google Events on Air are NOT HoAs

7. Google Hangouts on Air • Zero cost: you need a webcam and a PC • Broadcasts are recorded by default • Live video engages and expands your brand

8. HoAs - Advantages • Reuse your content • Create expectation • Engage your followers and make them part of your project

10. First we start creating a channel

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21. Let's do it LIVE !

22. Let's do it LIVE !

23. Let's do it LIVE !

24. THANK YOU Eduardo Perez - @hombrelobo hombrelobo.com rethink-video.com hombrelobo@hombrelobo.com