Content Marketing - David Tutin
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Content Marketing by David Tutin
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Content Marketing - David Tutin
- 1. Content Marketing David Tutin, Snr SEO Specialist UK &IE
- 2. About Me
- 4. Brace yourselves The content deluge is coming
- 5. • Content is the new social lubricant
- 7. What is it?
- 8. Its any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers
- 9. Ask Yourself ? Am I building great content or am I just building an efficient content machine If it is the latter you need to go back and revise your strategy!
- 10. Creating engaging content • Think about your audience • Find away to relate to them • Multi format content – Podcasts – Infographics – Offline as well as online
- 12. It pays to keep it simple…
- 13. This one idea resulted in lots links of the back of a very simple premise
- 17. What a good content strategy can do for you
- 18. It helps bring in new business Establish yourself and your brand Create a firm direction for your online footprint
- 19. How do I create a kick ass content strategy
- 20. • • • • • • Assess your current strategy Define tone and writing style Identify what is acceptable and what isn’t Create a roadmap Establish Goals Know how to use psychological techniques
- 21. Remember to be social!
- 22. Standing out from the crowd Disruption It can be a good thing to help you stand out
Hinweis der Redaktion
- If the former then may the light of a thousand beacons shine on your career!
- People who read the Atlantic expect balanced journoThey also gave Scientology control over the comments section too!
- 1 – use this to find out what channels users engage with you the most2 – This defines the language and how you would like to be perceived (think cracked.com et all)3 – again this will help you with your tone and writing style and help avoid creating content that might offend your readers!4 – with clear goals and media schedule this will help plan and hopefully give you enough time to research for your next content piece5 – define your metrics and think about what you consider success, once you have that how do you beat it? Make the next content piece better than the last
- If you are going to create content start with an open mind, not with nervous borrowings of other peoples mediocrities, a new direction is the only direction!