The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle leverages Siebel Email Marketing to manage, send and track email communications.
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
CRM at Oracle: Email Marketing
1. CRM at Oracle – Email Marketing Deepak Gupta Roger Rich Patrick McGavock Lavanya Ramakrishnan Vice President Senior Director Senior Manager, GPO IT Principal Consultant CRM Systems Marketing Systems Marketing Operations Marketing Systems
2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
28. CRM at Oracle – Email Marketing Deepak Gupta Roger Rich Patrick McGavock Lavanya Ramakrishnan Vice President Senior Director Senior Manager, GPO IT Principal Consultant CRM Systems Marketing Systems Marketing Operations Marketing Systems
30. Marketing Business Cycle Siebel MRM Planning and Budgeting Define Marketing Initiatives Create Funds & Allocate Budget Request & Approve Budget Create Plans & Programs Campaigns/Os/Ts eMarketing Apps Marketing Execution Landing Pad Event Registration Software Download CRM Analytics (OBIA)Closed Loop Reporting Measure Marketing ROI Track Budget to Actual Fact-based Planning Siebel Marketing List and Segmentation Target Audience Build/Load Segments Launch Campaigns Email Marketing OCH & Siebel Marketing Response Management Response Capture Qualification Assignment Lead Creation Siebel Call Center Opportunity Management Opportunity Conversion Opportunity Progression
31. CRM at Oracle – Email Marketing Deepak Gupta Roger Rich Patrick McGavock Lavanya Ramakrishnan Vice President Senior Director Senior Manager, GPO IT Principal Consultant CRM Systems Marketing Systems Marketing Operations Marketing Systems
54. Siebel Email Marketing Global CRM Data Warehouse Integrated Business Intelligence Email Marketing Server Sun Solaris Outbound MTA Mail Transfer Agent ESD Email Send Daemon Outbound Email Internet BHD Bounce Handler Daemon Inbound MTA Bounces CTD Click Through Daemon Unsubscribes, Opens and Related URLs