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Kotler15 Basic

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Advertising, Sales Promotion, and Public Relations Chapter 15
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Crispin Porter & Bogusky
Definition ,[object Object],[object Object],Goal 1: Understand the roles of advertising, sales promotion and public relations
Advertising ,[object Object],[object Object],[object Object],Goal 1: Understand the roles of advertising, sales promotion and public relations
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Execution Styles ,[object Object],Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Media Types ,[object Object],Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Know the major decisions involved in developing an advertising program
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Know the major decisions involved in developing an advertising program
Definition ,[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Promotion Tools Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Learn how sales promotion campaigns are developed and implemented
Definition ,[object Object],[object Object],Goal 4: Learn how companies use public relations
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations Functions Goal 4: Learn how companies use public relations
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Learn how companies use public relations
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations Tools Goal 4: Learn how companies use public relations

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Was ist angesagt? (19)

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Kotler15 Basic

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