This document discusses social networking and marketing to different demographics. It notes that some clients and areas, like Berks County, Pennsylvania, are not active on platforms like Facebook. It provides statistics on social media usage in different US cities and recommends focusing marketing efforts on one or two major platforms to avoid being overwhelmed. Etiquette tips are given such as giving rather than receiving, showing respect, listening, crediting sources, and avoiding spam.
12. Etiquette
• Tis’ better to give than receive
• Remember the lessons mom taught you
• Sing it Aretha: R.E.S.P.E.C.T.
• Ask not what the community can do for you
• No SPAM
• Quality not quantity
13. Etiquette
• Listen
• Less is more
• Honesty is the best policy
• Be nice
• Mix it up
• Credit your source
