Badgeville makes it easy for marketers, site owners and brands to increase user loyalty and engagement by leveraging techniques from game mechanics and social media to create highly immersive online experiences by driving user behavior and optimizing user engagement with advanced real-time analytics.

1. Demystifying Gamification
Chandar Pattabhiram, VP of Worldwide Marketing, Badgeville
(chandar@badgeville.com)

2. Gartner:
70% of Global 2000 will have
at least one “gamified”
application by 2014

3. WHAT IS GAMIFICATION?
It’s buzzword central, but don’t get lost in the noise
It’s not games

4. It all starts
with a single objective…

5. How do I get more people to
do more stuff more often?

6. IT’S ABOUT MOTIVATING PEOPLE
Helping your customers and employees feel…
Socially Valued
SuccessfulSmart
Structured
Intrinsic
Rewarded
Extrinsic
Discovering new things &
proving knowledge
Winning &
besting competition
Earning elevated reputation,
status or prestige
Finding purpose
& direction
Getting stuff
they want

7. ENHANCING WHAT YOU’VE GOT
By layering more engaging experiences on top
of your existing applications
That Reach Customers
And Employees

8. ENGAGEMENT MECHANICS
Reward users, elevate their status, and give them context
Examples
Rewarding Users - Game Mechanics
Deliver achievements and instant recognition
for key behaviors
Elevate their Status - Reputation
Mechanics
Elevate user rank, status and expertise
Connect them - Social Mechanics
Surface behaviors and achievements in
context

9. BADGEVILLE
Serving 250+ World-Class Brands Across 20+ Industries

10. Create more customer
advocates & increase
retention

11. SOCIAL LOYALTY - SAMSUNG NATION
Social loyalty program rewards customers who advocate
for key products and contribute valuable content

12. REAL RESULTS
With Badgeville, Samsung quadrupled number of customer advocates
4x
More
Customer
Advocates
6x
More buy
clicks
3x
More
Reviews,
comments
, & UGC

13. COMMUNITY - MARKETO
Engagement lowers support costs and bolstered reputations
36%
MORE
IDEAS
71%
DAILY
ACTIVITIES

14. Increase employee
productivity & performance

15. LEARNING – KAPLAN UNIVERSITY
Reputation and peer recognition enhanced course quality
60%
CHOSE
HARDER
COURSE
WORK
9%
HIGHER
GRADES
155%
TIME
SPENT IN
CLASS

16. COLLABORATION - EMC
Supercharged community engagement and retention
30%
RETENTION
41%
VIDEOS
WATCHED

17. BEHAVIOR DATA = BIG DATA
It’s a closed loop system of engagement…
Track & Analyze
Behaviors
• Badgeville’s Behavior Analytics
Design & Update
Your Mechanics
• Game, Reputation, Social
Apply to User Experience
• Website, Social Media
Channel, Mobile App
YOUR
USER

18. Summary
Gamification on a Napkin:
• Getting more people to do more stuff more often
• Customers, employees, partners
• Why do it:
• Increase your customer advocates who spend
up to 10x more
• Increase employee productivity and retention
• www.badgeville.com for more examples

19. THANK YOU!
• chandar@badgeville.com

20. CRITICAL INVESTMENTS
In customer and employee technologies
In SEM
In Online
Ad Spend$40B
$26B In Marketing
Software$25B In HR & Learning
Software$15BIn software spend
last five years$1T
In Social
Software
In CRM
Software$12B $1BIn Online
Communities$1.5B

21. DESPITE THESE INVESTMENTS
Cusomers don’t participate
in communities72%
Customers inactive in
loyalty programs55%
We face an engagement crisis with our customers & employees
Sources: Colloquy, Gartner, Kiss Metrics
Average adoption of
enterprise apps50%
Employees not engaged70%