1. 10/6/2013
SABYASACHI BHARADWAJ
CHANSHITA JAISWAL
NETRI AGRAWAL
ANKUR SHRIVASTAVA
GAURAV MAHESHWARI
TASHEEN SHEIKH
PRESENTED BY-

2. Nokia Corporation is a Finland based
multinational company
Headquarter -- Espoo, Finland
CEO – Stephen Elop
Founder – Fredrik Idestam 1865
Nokia started as a pulp, rubber &
cable manufacturer
10/6/2013

3. a

4. a
CORE BENEFIT
ACTUAL
PRODUCT
AUGMENTED
PRODUCT

5. 10/6/2013
NOKIA 1011

6. 10/6/2013
In 1992,Launced its First Digital handheld GSM
Phone ,The Nokia 1011
Launched very few models due to lesser demand
& innovation
Sold both GSM & CDMA phones
Launched 1st model Nokia 2100 with Nokia tune
2110 was 1st model capable of sending/receiving sms

7. 10/6/2013
a

8. Launched phones without
external antenna
Had better features like games,
alarm, ergonomic keypad,
display etc.
Models like Nokia 3310/3315
marked beginning of growth
stage
Launched models like N95 to
compete with Apple’s i-phone
10/6/2013
a

9. 10/6/2013
a

10. Launched a lot of touch screen
models
Dropped Mobile Prices.
Launched Qwerty+touch
model N-97
Most Profit Gained.
10/6/2013
a

11. q
10/6/2013

12. Nokia’s poor product design
which did not attract consumers.
Shifted focus on Windows as
its main OS
Strong Dependence on brand
equity.
Changing technological
Environment.
10/6/2013
a

13. Time
Growth
Maturity
Decline
Introduction
Sales curve
The Concept Phones
Nokia E- series
Nokia Symbian
& N- Series
Nokia Windows &
Symbian phones
10/6/2013

14. 10/6/2013