3. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain.

4. Brand "more.“ comes with 2 formats Supermarket & Hypermarket.

5. Supermarket: 600 supermarkets across the country.

6. Hypermarket: 5 hypermarkets operate under the brand more. MEGASTORE

9. Own label Food Brands more - Feasters, Kitchen's Promise, and Best of India

10. Home & Personal care brands more - Enriche, 110%, Pestex, Paradise and Germexcont…

12. Availability of all food, home and personal care products

14. Free samples

15. Monthly budget schemes

16. MRP prices are mentioned then discount price is shownCont…

18. One stop purchase

19. Home delivery on order placed on phone

20. Good shopping environmentCont…

22. More promotion of new products

24. MEMBERSHIP CARD

25. HIGHLY VISIBLE STORE IN METROS

26. PROMOTION

27. LIVE ANNOUNCEMENT & SPOT DISCOUNT

28. FESTIVE SEASON SPECIAL OFFER

29. PROVIDING GIFTS

30. LEAFLETS AND BANNER

32. Consumer Perception

33. Cultural Influences

34. Market segmentation

35. Communication

36. Consumer Attitude

37. Consumers have diverse needs

38. Reference groups & family influencescont… 1.HOW CONSUMER BEHAVIOR IS RELATED 2.COMPANY DONE ANYTHING TO INCREASE THE CONSUMER LIKING OF THE PRODUCT 3.COMMUNICATION FROM THE SIDE OF THE COMPANY IN THIS DIRECTION 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE. 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE.

40. Improper communication

41. Longer billing time

42. Quality of service rendered by sales executivecont… 1.HOW CONSUMER BEHAVIOR IS RELATED 2.COMPANY DONE ANYTHING TO INCREASE THE CONSUMER LIKING OF THE PRODUCT 3.COMMUNICATION FROM THE SIDE OF THE COMPANY IN THIS DIRECTION 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE. 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE.

44. Target market around 1000 householdscont… 1.HOW CONSUMER BEHAVIOR IS RELATED 2.COMPANY DONE ANYTHING TO INCREASE THE CONSUMER LIKING OF THE PRODUCT 3.COMMUNICATION FROM THE SIDE OF THE COMPANY IN THIS DIRECTION 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE. 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE.

46. e.g. Choosing not be buy Top Ramon’s Noodle as Maggie has been traditionally used at home

47. Tendency to co-shop influences decision.cont… 1.HOW CONSUMER BEHAVIOR IS RELATED 2.COMPANY DONE ANYTHING TO INCREASE THE CONSUMER LIKING OF THE PRODUCT 3.COMMUNICATION FROM THE SIDE OF THE COMPANY IN THIS DIRECTION 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE. 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE.

49. Some Consumers look at the variety available, the brand they use and compare its utility and prices.

50. Consumers Look for a one-stop-shop solution with quality service.1.HOW CONSUMER BEHAVIOR IS RELATED 2.COMPANY DONE ANYTHING TO INCREASE THE CONSUMER LIKING OF THE PRODUCT 3.COMMUNICATION FROM THE SIDE OF THE COMPANY IN THIS DIRECTION 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE. 4.ASPECTS OF CB THAT CAN BE FOLLOWED IN FUTURE.

51. Presented By:- Aditya Bhutani Niraj Shah Payal Jain Poonam Samar Priyanka Juneja Ronak Jain Tanesh Kothari Tanmay Pandya