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Building Effective WOM - One Size Doesn't Fit All

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Tamera Kremer
Tamera Kremer

Presentation to Search Engine Strategies Conference, Toronto, ON - June 2007, by Tamera Kremer, Wildfire Strategic Marketing

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Building effective Word of Mouth: “One Size Doesn’t Fit All” Search Engine Strategies, Toronto 2007 Presented by: Tamera Kremer [email_address]
Fundamental elements of a WOM program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting the word out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are you trying to influence? ,[object Object],[object Object],[object Object],[object Object]
What NOT to do ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your website as facilitator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So you got Dugg, Crunched, or Slashdotted… now what? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So you didn’t get Dugg, Crunched, or Slashdotted… now what? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned and opportunities taken… from big to small …From “Lazy Monday” to “On the Lot” and Product awareness in a narrow market
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching out to a niche… the right one! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! [email_address] www.wildfirestrategy.com
Appendix A: Social Media Channels (sample) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study & Photo Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Building Effective WOM - One Size Doesn't Fit All

  • 1. Building effective Word of Mouth: “One Size Doesn’t Fit All” Search Engine Strategies, Toronto 2007 Presented by: Tamera Kremer [email_address]
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Lessons learned and opportunities taken… from big to small …From “Lazy Monday” to “On the Lot” and Product awareness in a narrow market
  • 10.
  • 11.
  • 12. Thank You! [email_address] www.wildfirestrategy.com
  • 13.
  • 14.