+971 4453 5711 Email: assistant@switch.ae

1. Case
Study
Singapore Economic
Development Board

2. Intelligence
Client: Singapore Economic
Development Board
Communication Tool:
Singapore Business News
Frequency: Quarterly
Objectives:
Sales / External Communications /
Engagement
Target Audience: Business
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~ 01 ~

3. Building business.

4. Overview
The Singapore Economic
Development Board (EDB) is the
lead government agency shaping
Singapore to become the global
business centre. It is responsible
for delivering inward investor-value
as well as business to companies
in Singapore. Fundamentally,
EDB creates jobs and economic
opportunity for the people of
Singapore. In the process, it is
building Singapore’s future.
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~ 02 ~

5. Promoting
a nation.

6. The Challenge
Switch was invited by the Singapore Economic Development
Board to produce a new and improved version of their online
newsletter, Singapore Business News. The mandate was to make
it a more effective marketing tool – engaging with, and promoting
the country to, globally influential professionals and heads of
international business, with a view to inbound investment.
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~ 03 ~

7. Reaching a
global audience.

8. The Solution
Switch changed Singapore Business
News’ design to make it easier to
read. Not a bad starting point. We
then set about enriching its content
in order to make it more appealing to
the target audience. That meant more
opinion, more analysis, and less hardsell; transforming a simple newsletter
into a useful thought-leadership tool
with a digital broadcast distribution to
50,000 people worldwide.
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~ 04 ~

9. Growing the relationship.

10. The Result
The feedback from the client has been
phenomenal. EDB has doubled the size
of the publication, while commissioning
Switch to provide a wide range of ongoing content for its website – including
additional thought-leadership pieces,
case studies for the most significant
Singaporean industries, and market
intelligence for potential partners. The
relationship continues to grow.
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~ 05 ~

11. Reaching new heights.

12. Testimonial
Bringing to the table a wealth of experience
in editorial production, design and
copywriting, Switch has consistently met
our publication deadlines smoothly, and
delivered an exemplary quality of work,
each and every time. Even when facing the
grunt of tight production timelines, Switch
has proven it is versatile and efficient,
accommodating even urgent, on-thefly requests without compromising on
the quality of work. For your design and
content creation projects, we would highly
recommend Switch as the choice agency
to fulfil your requirements.
Gibryon Tan
Project Officer
Marketing & Communications
Singapore Economic Development Board
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~ 06 ~

14. SEDB
Singapore Business News –
online newsletter
1 complete redesign
2x - newsletter doubled in size
50,000 distribution worldwide

15. Always talking about you.
If you want your customers in Asia
and the Middle East to talk about you,
you need to talk to us.
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Switch Limited
Switch Communications
Switch Limited
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Office: +971 4435 5711
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