A tool to map different aspects of User Experience at 3 different stages of a product's life cycle. Helpful for product and marketing managers & UX professionals, Presented at "UX on Beer" July 2012.

1. Reality Bites
5 UX criteria to examine your product
Emotional Response
Real Value
Works
Usable
Fits in Flow
Tali Rosen-Shoham
© This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached.

2. Children
frustrated at
loss of points
Identified
the problem
at testing
stage by
watching
children
actually use
their
product,
and
changed
their whole
scoring
system

3. Reality Check Map
Fits in Flow
Works
Smart enough to perform reality
checks before introducing the product
to the market and make the changes
in time
Usable
Real Value
Poor Aesthetics; Negative
feedback from the product
> negative response
Emotional
Response
intro
1st use
© This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached.
commitment

4. Reality Bites
UX Aspects
Product Stages
Emotional Response
intro
Real Value
1st use
Works
Usable
Fits in Flow
© This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached.
commit

5. Intro
hearing about it
timing; where &
how is it
mentioned
1st use
not used in
existing flows
requires
stopping what
they are doing
Commit
not adopted
permanently
disrupts regular
flows, doesn’t
really fit in
Fits in Regular Flow

6. Intro
no access to the
product
overload;
Compatibility
1st use
tech difficulties;
doesn't work or
doesn’t work
well
slow response;
doesn’t do what
it’s supposed to
do
Commit
can’t complete
transaction
payment
options
unsuitable
Works

7. Intro
how to access
where to start
1st use
how to use
not intuitive;
Complicated
Commit
not completed
path to
completion not
clear; no proper
feedback;
diversions;
Usable

8. Intro
needs not met
value message
not clear; don’t
meet initial
needs
1st use
needs not
answered
poor content,
doesn’t live up
to expectations;
eliminating
existing value;
Commit
value
deteriorates
not unique;
Value not strong
enough;
engagement not
increased
Real Value

9. Intro
indifference
lukewarm or no
response from
role models &
peers
1st use
negative
response
poor Aesthetics;
Negative
feedback from
the product
Commit
deterred
credibility &
trust issues
Emotional Response

10. Reality Check Map
Fits in Flow
Works
Usable
Real Value
Timing ; Exposure in the
right places; SEO
> Don’t hear about it
Requires attention or special Too much effort;
conditions
> Not used in existing flows > Not adopted permanently
Overload; Compatibility
Slow response ; doesn’t do
what it’s supposed to do
> Tech difficulties;
Payment options unsuitable
Forms & required data
before any action
> how to access
Not intuitive; Complicated
> how to use
Path to completion not clear;
diversions; re-login
> Not completed
Value message not clear;
don’t meet initial needs
Poor content, doesn’t live
up to expectations;
eliminating existing value;
> Needs not answered
Not unique; Value not
strong enough;
engagement not increased
> value deteriorates
> No access to product
> Needs not met
Emotional
Response
Lukewarm or no response Poor Aesthetics; Negative
from role models
feedback from the product
> indifference
> negative response
intro
1st use
© This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached.
> Can’t complete transaction
Credibility & trust issues
> deterred
commitment

11. Emotional Response
Not going
through with
the purchase
Usability
testing plus
targeted
analytics
helped identify
the issue. The
fix included
changing the
button from
“Register” to
“Continue”.
This was worth
300 million
dollars

12. Reality Check Map
Too much effort;
Fits in Flow
> Not adopted permanently
Works
Usable
Real Value
Credibility & trust issues
Emotional
Response
> deterred
intro
1st use
© This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached.
commitment

13. Emotional Response
Losing existing
value
Made usability
improvements
on a successful
product. they
eliminated an
important part of
the “fun”
without
intending to.
They had to
throw away the
new product and
all the time and
money invested
in it

14. Reality Check Map
Fits in Flow
Works
Usable
Poor content, doesn’t live
up to expectations;
eliminating existing value
> Needs not answered
Real Value
Emotional
Response
intro
1st use
© This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached.
commitment

15. Emotional Response
Hard to get
blogged about
Offered
bloggers
funny images
and videos to
put on their
blogs
available
immediately
upon
download

16. Reality Check Map
Fits in Flow
Timing ; Exposure in the
right places; SEO
> Don’t hear about it
Works
Usable
Real Value
Value message not clear;
eliminating existing value;
don’t meet initial needs
> Needs not met
Emotional
Response
intro
1st use
© This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached.
commitment

17. Credits
Don Bruns
Joytunes
Public Zone
UIE
Iris Shoor
Picture credits
http://www.flickr.com/photos/sky817/with/2142915107/#photo_2142915107
http://www.flickr.com/photos/skistarsalen/6197210553/sizes/l/in/photostream/
http://www.searchenginepeople.com/blog/4-usability-basics.html
http://www.flickr.com/photos/23155134@N06/7414694688/sizes/o/in/photostream/
http://www.flickr.com/photos/mwichary/2275557620/sizes/l/in/photostream/
Tali Rosen-Shoham