This document outlines information for two makeup class sessions covering previous material and a case study on Carrefour for the first session. The second session will cover communicating value through marketing communications, developing effective communications, deciding on a marketing communications mix, and managing the integrated marketing communications process. Both makeup sessions are for an MBA marketing management class taught by Muhammad Talha Salam.
Value Proposition canvas- Customer needs and pains
Session 29 (MKUP) MG 220 MBA - 23 Nov 10
1. MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
MAKEUP CLASS
> Covering Prev. sessions’ material
> Case Study: Carrefour
MAKEUP SESSION
Class Presentation | Session 29 | 23 Nov 2010
2. MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
Part 7:
Communicating Value
> The Role of Marketing Communications
> Developing Effective Communications
> Deciding on Marketing Communications Mix
> Managing the Integrated Marketing Communications
Process
Class Presentation | Session 30 | 25 Nov 2010
