This document outlines information for two makeup class sessions covering previous material and a case study on Carrefour for the first session. The second session will cover communicating value through marketing communications, developing effective communications, deciding on a marketing communications mix, and managing the integrated marketing communications process. Both makeup sessions are for an MBA marketing management class taught by Muhammad Talha Salam.

1. MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
MAKEUP CLASS
> Covering Prev. sessions’ material
> Case Study: Carrefour
MAKEUP SESSION
Class Presentation | Session 29 | 23 Nov 2010

2. MG 220 Marketing Management
MBA 10
Fall 2010
Muhammad Talha Salam, Asst. Professor
talha.salam@nu.edu.pk
Access it online: www.slideshare.net/talhasalam
Part 7:
Communicating Value
> The Role of Marketing Communications
> Developing Effective Communications
> Deciding on Marketing Communications Mix
> Managing the Integrated Marketing Communications
Process
Class Presentation | Session 30 | 25 Nov 2010