Touchpoints for Founder Institute Mexico City
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This presentation I gave for the founders of Founders Institute Mexico City. One key message for every startup: focus on your first customer and embrace him or her. And think about Touchpoints.
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Touchpoints for Founder Institute Mexico City
- 1. An orange is an orange. It’s just an orange. Unless of course, If its a Sunkist Orange... (David Aaker)
- 3. The road to succes
- 4. The road to succes
- 5. The road to succes
- 6. TWO THINGS
- 7. TWO THINGS 1. Your first customer
- 8. TWO THINGS 1. Your first customer 2. Touchpoints
- 9. Embrace your first follower
- 10. Embrace your first follower There is no movement without the first follower.
- 11. Have the guts to stand out
- 12. Have the guts to stand out Be visible.
- 13. People need to be reminded more than they need to be instructed
- 14. People need to be reminded more than they need to be instructed
- 15. Touchpoints
- 16. Touchpoints A touch·point is the interface of a product, service or brand with customers, non-customers, employees and other stakeholders before, during, and after a transaction
- 17. Touchpoint Model
- 19. Touchpoint Model Consumer Activity Shared Activity Brand Activity
- 20. Touchpoint Model Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction Consumer Activity Shared Activity Brand Activity Purchase cycle in time
- 21. Touchpoint Model Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction Consumer Activity Explore Determine Experience Evaluate Shared Activity Brand Activity Purchase cycle in time
- 22. Touchpoint Model Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction Consumer Activity Explore Determine Experience Evaluate Shared Activity Brand Activity Attract Promise Deliver Confirm Purchase cycle in time
- 23. Touchpoint Model Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction Consumer Activity Explore Determine Experience Evaluate Shared Activity Engage Exchange Enjoy Extend Brand Activity Attract Promise Deliver Confirm Purchase cycle in time
- 24. Touchpoint Model Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction Consumer Activity Explore Determine Experience Evaluate Shared Activity Engage Exchange Enjoy Extend Brand Activity Attract Promise Deliver Confirm an example of a Consumer Journey Purchase cycle in time
- 25. Touchpoint Model Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction Consumer Activity Explore Determine Experience Evaluate Shared Activity Engage Exchange Enjoy Extend Brand Activity Attract Promise Deliver Confirm an example of a Consumer Journey Purchase cycle in time
- 26. Touchpoints
- 27. Touchpoints Design Storytelling Symfony Empathy Play Meaning
- 28. Design attractive, simple to use and makes an emotional connection
- 29. Storytelling providing just data is not sufficient your brand has to tell a story
- 30. Symphony Your message has to be part of the big picture
- 31. Empathy Being able to relate to your customers. Being able to use all your senses as if you were in their shoes.
- 32. Empathy Being able to relate to your customers. Being able to use all your senses as if you were in their shoes.
- 33. Play We are here to have a good time. Both at home and at the office
- 34. Meaning Enable to pursue more significant desires: purpose, transcendence, and spiritual fulfillment.
- 35. An orange is an orange. It’s just an orange. Unless of course, If its a Sunkist Orange... (David Aaker)