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Mobile Marketing - Switched On Media
- 1. Hello Mobile, meet Marketing.
- 2. WHAT IS IT?
- 3. MARKETING IN THE MOBILE CHANNEL.
- 4. SIMPLY ANOTHER MARKETING CHANNEL IN YOUR MIX.
- 8. ARE ENDLESS
- 9. WHY IS IT IMPORTANT?
- 10. 50% INCREASE IN MOBILE MARKETING SPEND IN 2011.
- 11. 3000% INCREASE IN AUSTRALIAN MOBILE INTERNET USAGE IN THE LAST THREE YEARS.
- 12. MOBILE SEARCH AUSTRALIANS ARE DOING IT.
- 13. 48% OF AUSTRALIANS SEARCH ON MOBILE. 17% AT LEAST ONCE A DAY.
- 14. 2013 MORE INTERNET SEARCHES WILL BE DONE ON MOBILES THAN DESKTOPS.
- 15. MOBLE COMMERCE AN EMERGING TREND.
- 16. $119bn CONSUMER SPEND VIA MOBILE IN 2015. 8% OF TOTAL E-COMMERCE.
- 17. 26% OF AUSTRALIANS PURCHASED PRODUCTS ON MOBILE. 14% BY CREDIT CARD.
- 18. MOBILE USER EXPERIENCE IT REALLY MATTERS.
- 19. 61% OF USERS ARE UNLIKELY TO RETURN TO A MOBILE SITE THEY HAD TROUBLE ACCESSING.
- 20. 40% OF USERS WILL VISIT A COMPETITOR’S MOBILE SITE INSTEAD.
- 21. WHAT CAN YOU DO ABOUT IT?
- 22. RESEARCH:IDENTIFY CONSUMER NEEDS AND GAPS
- 23. STRATEGY:A PLAN TO ADDRESS THESE OPPORTUNITIES
- 24. EXECUTION:BRINGING THIS PLAN TO LIFE
- 25. MEASUREMENT:MAKING SURE YOU’RE DOING IT RIGHT
- 26. WHAT ARE WE DOING ABOUT IT?
- 27. A UNIQUE MOBILE OFFER INTEGRATED INTO OUR EXISTING SPECIALIST UNITS.
- 28. GET THE COMPLETE STORY.
- 30. STRATEGY RESEARCH-BASED CHANNEL PLANNING, INTEGRATION AND CREATIVE IDEAS.
- 31. PRODUCTION EXECUTION OF STRATEGY IN-HOUSE OR IN PARTNERSHIP WITH DEVELOPERS.
- 32. MEASUREMENT ACTIVE AND POST-CAMPAIGN REPORTING AND ANALYSIS.
- 33. GET IN TOUCH. Dan Richardson | Business Development Director Switched On MediaLevel 12, 60 Miller St. North Sydney NSW 2060p: 61 2 8248 5007 | f: 61 2 8580 5052 | m: 61 432 274 411 e: dan@switchedonmedia.com.au
- 34. IMAGE CREDITS http://www.flickr.com/photos/jepoirrier/4304184469/ http://www.flickr.com/photos/jerine/2813082037/ http://www.flickr.com/photos/seanhobson/4504828599/ http://www.flickr.com/photos/fotografar/5772738444/ http://www.flickr.com/photos/kwl/3573458354/ http://www.flickr.com/photos/pfig/2297533963/ http://www.flickr.com/photos/pat00139/5773953057/ http://www.flickr.com/photos/markhillary/3038379673/ http://www.flickr.com/photos/aidanmorgan/5588604053/ http://www.flickr.com/photos/bfishadow/4930961643/ http://www.flickr.com/photos/hadesigns/3223831119/
Hinweis der Redaktion
- http://www.mediabuyerplanner.com/entry/109179/report-52-of-marketers-say-customer-retention-is-top-priority/
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- AIMIA . The Australian Mobile Phone Lifestyle Index . October 2010
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://https://www.abiresearch.com/press/1605-Shopping+by+Mobile+Will+Grow+to+$119+Billion+in+2015
- AIMIA . The Australian Mobile Phone Lifestyle Index . October 2010
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://googlemobileads.blogspot.com/2011/06/mobile-insights-learn-from-marketings.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29
- http://googlemobileads.blogspot.com/2011/06/mobile-insights-learn-from-marketings.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- How each BU fits into this. Top line costs, changes depending on scope/project.
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
- http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm