2013: Michelle Williams (Ideaction) - Offline Community Building & Participatory Systems

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As all community managers know, online engagement is more than Facebook and Twitter. As the methods of online participation continue to mature, we’re seeing a return to offline community, from Meetup to Etsy, providing far deeper engagement. What are the opportunities and how can community managers best leverage?

Business Technologie

Ofﬂine Community Building &
Participatory Systems
--Sydney, Australia--

ideaction.co @MiA_Will
WHO AM I?
Michelle Williams
Twitter: @MiA_Will
Founder and CEO of Ideaction

ideaction.co @MiA_Will
• Communities engineered around interests
• Building movements - oﬄine training
• Intentional communities around speciﬁc
locations
• The New Economy movement

ideaction.co @MiA_Will
OFFLINE COMMUNITY
MANAGEMENT

ideaction.co @MiA_Will
ENGINEERING
YOUR OWN
COMMUNITY

ideaction.co @MiA_Will
BUILDING
MOVEMENTS

ideaction.co @MiA_Will
SOCIAL INNOVATION
SYDNEY

ideaction.co @MiA_Will
GEOGRAPHICAL
COMMUNITIES

ideaction.co @MiA_Will
How to take
your online
community
oﬄine?

ideaction.co @MiA_Will
Rapid paced
innovation
session
5X5

ideaction.co @MiA_Will
Persona
• Who is most likely to be a part of your community?
• Describe this person?
• Traits? Habits? Interests?
• How do these people feel?
WHO IS THIS PERSONA?
1
25 mins left

ideaction.co @MiA_Will
The community
• What is the objective for your
community?
• Describe how they connect as a
community already
• Explore the environment,
geography, barriers and
opportunities for ofﬂine
2
20 mins left

ideaction.co @MiA_Will
Ideation
• Brainstorm:
Tactics for building your ofﬂine
community?
• BIG and SMALL ideas
3
15 mins left

ideaction.co @MiA_Will
ACTION
What are your 3 favourite ideas?
•Design basic prototypes for each
idea
(e.g, events, conference, networking
session, maker community,)
- What are the barriers?
- How do you inspire action?
- How do you drive long-term engagement?
4
10 mins left

ideaction.co @MiA_Will
PLAN
1. Develop a 5 point action plan
2. Develop a song, poem,
performance to demonstrate
your idea
5
5 mins left

ideaction.co @MiA_Will
PRESENT
• Favourite Idea
• Action Plan

ideaction.co @MiA_Will
Economy
& Financial
Systems
PoliticsEnvironment

ideaction.co @MiA_Will
“Every two days we now create as much
information as we did from the dawn of
civilisation up until 2003.”
Eric Schmidt, Executive Chairman, Google

ideaction.co @MiA_Will
IS IT THE TECHNOLOGY
OR IS OUR
TECHNOLOGY USE
REFLECTING WHO WE
ARE RIGHT NOW?

ideaction.co @MiA_Will
“People must be trained to desire, to
want new things even before the old
had been entirely consumed.
We must shape a new mentality in
America. Man’s desires must
overshadow his needs.”
PAUL MAZUR OF LEHMAN
BROTHERS

ideaction.co @MiA_Will
IT’S ALL ABOUT ME

ideaction.co @MiA_Will
INDIVIDUAL
EMPOWERMEN

ideaction.co @MiA_Will
GOLDEN AGE
OF MUSIC

ideaction.co @MiA_Will
‘INDIVIDUAL EMPOWERMENT WILL
ACCELERATE SUBSTANTIALLY ....AND IS
A CAUSE AND EFFECT
OF MOST OTHER TRENDS.
POTENTIAL FOR GREATER INDIVIDUAL
INITIATIVE
AS KEY TO SOLVING MOUNTING
GLOBAL CHALLENGES’

ideaction.co @MiA_Will
“People with passion
can change the world
for the better”
Steve Jobs

ideaction.co @MiA_Will
Interconnected
Next evolution:
Social /
Participatory
Systems
Super Informed
Social Networks

ideaction.co @MiA_Will
COLLECTIVISM
&
COMMUNITY

ideaction.co @MiA_Will
Participation is the new consumption
It’s not what we consume,
it’s how we participate.

ideaction.co @MiA_Will
How do we
create real
value?
#01 Empowerment
#02 Participation
#03 Authenticity

ideaction.co @MiA_Will
Tools and
Trends
# Participatory Design
# Breaking down
hierarchies
# Start-ups &
Big Business/
Government

ideaction.co @MiA_Will
How do we
create real
value?

ideaction.co @MiA_Will
GRASSROOTS - COMMUNITY
ideaction.co @MiA_Will

ideaction.co @MiA_Will
SHARING -
COLLABORATIVE
CONSUMPTION

ideaction.co @MiA_Will
THE MAKERS - ETSY -

ideaction.co @MiA_Will
PARTICIPATORY DEMOCRACY

ideaction.co @MiA_Will
PLACE MAKING AND
TACTICAL URBANISM

THANKS
Michelle Williams
Twitter: @MiA_Will
Founder and CEO of Ideaction
ideaction.co @MiA_Will

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2013: Michelle Williams (Ideaction) - Offline Community Building & Participatory Systems

1. Ofﬂine Community Building & Participatory Systems --Sydney, Australia--

2. ideaction.co @MiA_Will WHO AM I? Michelle Williams Twitter: @MiA_Will Founder and CEO of Ideaction

3. ideaction.co @MiA_Will • Communities engineered around interests • Building movements - oﬄine training • Intentional communities around speciﬁc locations • The New Economy movement

4. ideaction.co @MiA_Will OFFLINE COMMUNITY MANAGEMENT

5. ideaction.co @MiA_Will ENGINEERING YOUR OWN COMMUNITY

6. ideaction.co @MiA_Will

7. ideaction.co @MiA_Will BUILDING MOVEMENTS

8. ideaction.co @MiA_Will SOCIAL INNOVATION SYDNEY

9. ideaction.co @MiA_Will GEOGRAPHICAL COMMUNITIES

10. ideaction.co @MiA_Will

11. ideaction.co @MiA_Will

12. ideaction.co @MiA_Will

13. ideaction.co @MiA_Will

14. ideaction.co @MiA_Will How to take your online community oﬄine?

15. ideaction.co @MiA_Will Rapid paced innovation session 5X5

16. ideaction.co @MiA_Will Personas

17. ideaction.co @MiA_Will Persona • Who is most likely to be a part of your community? • Describe this person? • Traits? Habits? Interests? • How do these people feel? WHO IS THIS PERSONA? 1 25 mins left

18. ideaction.co @MiA_Will The community • What is the objective for your community? • Describe how they connect as a community already • Explore the environment, geography, barriers and opportunities for ofﬂine 2 20 mins left

19. ideaction.co @MiA_Will Ideation • Brainstorm: Tactics for building your ofﬂine community? • BIG and SMALL ideas 3 15 mins left

20. ideaction.co @MiA_Will ACTION What are your 3 favourite ideas? •Design basic prototypes for each idea (e.g, events, conference, networking session, maker community,) - What are the barriers? - How do you inspire action? - How do you drive long-term engagement? 4 10 mins left

21. ideaction.co @MiA_Will PLAN 1. Develop a 5 point action plan 2. Develop a song, poem, performance to demonstrate your idea 5 5 mins left

22. ideaction.co @MiA_Will PRESENT • Favourite Idea • Action Plan

23. ideaction.co @MiA_Will THE NEW ECONOMY

24. ideaction.co @MiA_Will Economy & Financial Systems PoliticsEnvironment

25. ideaction.co @MiA_Will

26. ideaction.co @MiA_Will “Every two days we now create as much information as we did from the dawn of civilisation up until 2003.” Eric Schmidt, Executive Chairman, Google

27. ideaction.co @MiA_Will

28. ideaction.co @MiA_Will IS IT THE TECHNOLOGY OR IS OUR TECHNOLOGY USE REFLECTING WHO WE ARE RIGHT NOW?

29. ideaction.co @MiA_Will INDIVIDUALISM

30. ideaction.co @MiA_Will “People must be trained to desire, to want new things even before the old had been entirely consumed. We must shape a new mentality in America. Man’s desires must overshadow his needs.” PAUL MAZUR OF LEHMAN BROTHERS

31. ideaction.co @MiA_Will IT’S ALL ABOUT ME

32. ideaction.co @MiA_Will

33. ideaction.co @MiA_Will INDIVIDUAL EMPOWERMEN

34. ideaction.co @MiA_Will

35. ideaction.co @MiA_Will GOLDEN AGE OF MUSIC

36. ideaction.co @MiA_Will

37. ideaction.co @MiA_Will ‘INDIVIDUAL EMPOWERMENT WILL ACCELERATE SUBSTANTIALLY ....AND IS A CAUSE AND EFFECT OF MOST OTHER TRENDS. POTENTIAL FOR GREATER INDIVIDUAL INITIATIVE AS KEY TO SOLVING MOUNTING GLOBAL CHALLENGES’

38. ideaction.co @MiA_Will “People with passion can change the world for the better” Steve Jobs

39. ideaction.co @MiA_Will Interconnected Next evolution: Social / Participatory Systems Super Informed Social Networks

40. ideaction.co @MiA_Will COLLECTIVISM & COMMUNITY

41. ideaction.co @MiA_Will

42. ideaction.co @MiA_Will Participation is the new consumption It’s not what we consume, it’s how we participate.

43. ideaction.co @MiA_Will How do we create real value? #01 Empowerment #02 Participation #03 Authenticity

44. ideaction.co @MiA_Will Tools and Trends # Participatory Design # Breaking down hierarchies # Start-ups & Big Business/ Government

45. ideaction.co @MiA_Will How do we create real value?

46. ideaction.co @MiA_Will GRASSROOTS - COMMUNITY ideaction.co @MiA_Will

47. ideaction.co @MiA_Will SHARING - COLLABORATIVE CONSUMPTION

48. ideaction.co @MiA_Will

49. ideaction.co @MiA_Will THE MAKERS - ETSY -

50. ideaction.co @MiA_Will GOV 2.0

51. ideaction.co @MiA_Will

52. ideaction.co @MiA_Will PARTICIPATORY DEMOCRACY

53. ideaction.co @MiA_Will PLACE MAKING AND TACTICAL URBANISM

54. ideaction.co @MiA_Will

55. ideaction.co @MiA_Will

56. ideaction.co @MiA_Will DISCUSSION

57. THANKS Michelle Williams Twitter: @MiA_Will Founder and CEO of Ideaction ideaction.co @MiA_Will

2013: Michelle Williams (Ideaction) - Offline Community Building & Participatory Systems

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