a tale of porter's five seas

3. Real Groovy makes the bulk of its money selling media in its retail stores.

4. For a time, it was mostly plain sailing

5. But then some folks figured out how to get their media another way… DIGITAL DOWNLOADING

6. And while that was going on, more clouds appeared on the horizon: DISCOUNT STORES LOWER PRICES LOWER PRICES LOWER PRICES

7. To make matters worse, a nasty creature has emerged from the depths ECONOMIC RECESSION

8. And it might just eat the company up

9. Things are looking rough for Real Groovy Turnover target barely met

11. Captain Chris Hart “ I have some things that could help.”

12. Vinyl LPs Secondhand goods, especially DVDs A HUGE range of media on shelves Specifically:

14. Because research suggests… are just a fad, and offer no long term growth And that a big range isn’t necessarily a “good” range

15. Research has also shown that Several major companies are conducting market research to find out what specific products should be in their range.

16. And that Secondhand goods, especially DVDs

19. And make it through to the other side

20. But if they don’t figure something out fast They’ll find themselves on a sinking ship