Following a quick recap of their interpretations of the American Dream and brands' historical and current roles, Eric, Marc, and John present findings from their conference workshops at Sustainable Brands 10, and set forth a solid framework of how enabling, enlightened, and leadership brands can reawaken us to the American Dream.

1. The American
Dream: How
Enabling,
Enlightened, and
Leadership Brands
Can Awaken Us to It
Eric Park, Ziba Design
Marc Mathieu, BeDo
John Creson, Addis Creson

14. The Dream of the
Self-Made Man
Brands embody the dream.

18. The Dream of the
White Picket Fence
Brands become the dream.

21. A Sustainable Dream
Brands in service
of the dream.

22. In pursuit of
happiness

23. For today
and for generations.

24. How can brands recapture
The American Dream?

26. Tapping into the power of
us

31. Through these
conversations a framework
began to emerge...

35. FAIR TRADE

36. FAIR TRADE
Enabling

37. FAIR TRADE
Enabling -
Enlightened

38. FAIR TRADE
Enabling
Enlightened
Leadership

39. Enabling
Enlightened
Leadership

40. Brands, like people,
will join movements
to fulfill their dream

41. Movements can become
social innovation platforms
that will restore the dream

42. What is your dream?

43. What is your dream?

44. AmericanDreamJournal.com