This document discusses strategies for sustainable business and corporate responsibility. It introduces the concept of "Finding the AND", which is a strategy methodology that generates innovation, growth and shareholder value by addressing major social issues using a company's core business. This reframes social issues as opportunities rather than just responsibilities or costs. The document outlines sources of competitive advantage from Finding the AND, such as market development and product innovation. It also provides examples of companies that have successfully embedded social responsibility into their business strategies and operations through Finding the AND approach.

1. Strategies for
Sustainable
Business and
Corporate
Responsibility
Bill Marquard
Marble Leadership Partners

2. Do you want to
earn a seat at the
strategy table?

3. What is standing in the way?
Q u i c kT i m e ™ a n
I F F (U n c o m p re sse d )
Cause
a re n e e d e d t o se e t h
Based
Triple
Bottom
Marketing
Line

4. “Every single social and
global issue of our day is
a business opportunity in
disguise.”
- Peter Drucker

5. The answer…
Finding the
Profit
AND
Social
responsibility

6. Finding the AND is a strategy
methodology that:
Generates innovation, growth and
shareholder value…
by addressing major social issues…
using the core business

7. A brand new mindset for senior
leaders to view social issues…
From To
Responsibilities Opportunities
Costs of doing Sources of
business competitive
advantage
Philanthropic Drivers of
missions innovation

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9. Sources of
Competitive ANDVantage
Market Product
Development Innovation
Operational Culture
Efficiency Building

10. Walmart and the IMARE alliance

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12. Social
Environmental
Sustainability
Sustainability
Economic
Sustainability

13. Constraints = innovation
• 30-minute turnaround
time
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• Passenger loading
• Baggage processes
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14. Four Stages of Finding the AND
Finding the AND
ANDVantage embedded in strategy
and operations
Strategic Solve social needs
within the core
Core Business Sustainability business Profit
Philanthropy Strategic Giving aligned with
Cost
Philanthropy business strategies
Pure Little alignment
between CSR and
Philanthropy strategy

15. How do I get started?
ANDVantage
Embed FTA in the
Strategic planning process
Sustainability
Solve a social issue
Strategic using the core business
Philanthropy
Pure Strategic CSR Plan
Philanthropy
Rebalance the CSR Portfolio
Executive Immersion Session

16. What’s in it for…
Your Your
CEO Board
YOU!

17. My Challenge to you…
Find
OR the
AND

18. My Challenge to you…
THE
POWER
OF
AND