A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

1. Creating Shared Value in the Supply Chain
David Griswold, Specialty Coffee Importers

2. Bringing Shared Value to the Supply Chain

4. The Coffee Supply Chain
GROW COLLECT FINANCE MILL PURCHASE ROAST
PICK PROCESS EXPORT IMPORT SELL

5. Our Roles in the Coffee Supply Chain
GROW COLLECT FINANCE MILL PURCHASE ROAST
PICK PROCESS EXPORT IMPORT SELL

8. How do you find the right organizations to partner with so
you can create shared value supply chains that do good for
business / good for the world (CSR)?

9. Need to ensure your partner choice is
strategic and agreed upon at the top.

10. Asking lots of questions - learning from others.

11. Shared value collaboration for grower training in
productivity, organic agriculture...

12. ...food security and water management projects.

14. Fair Trade USA empowers
farmers and farm workers
around the world
to fight poverty in ways that
are economically, socially and
environmentally sustainable.
Our Certification promises
!Quality Products
!Improve Lives
!Protect the Environment

15. Why Fair Trade ?
A Huge Problem Consumers Care
2.6 billion live in poverty
~65% work in farming
! Want companies to pay
farmers / workers fairly
! Believe 3rd party certification is best way
to verify product claims
! Have an improved brand perception for
products that are Fair Trade
! Want to buy Fair Trade products at
supermarkets and mass market stores

16. Fair Trade Standards Improve Lives
Community
Fair Trade Development Funds
Difference +
Democratic
Decision Making
Strong
Foundation
!Compliance ensured through independent audits
!Certification mark = public validation

17. Fair Trade Impact Across Supply Chain
70MM Aware
187 million lbs imported 700+
1.5 million Farmers Businesses
Grocery + 75%
7% growth
$250 million in impact to 10,000 +
farming communities 40 + Local
Co-op Link Capacity / Capital Products
Movements
GROW COLLECT EXPORT IMPORT ROAST BUY
PICK FINANCE SELL
PROCESS

18. Fair Trade Impact Around the World
3
4
1 8
9
10 11
5
6
Coopetarrazú, Costa Rica CECANOR, Peru 9
Oromia, Ethiopia
1
Sustainability workshops for highschoolers 5 Women’s leadership trainings Flour mills for villages, new schools, bridges
UCA San Juan, Nicaragua 6
Pronova, Brazil 10 Abakunda Kawa, Rwanda
2
New office building Cupping competition, sustainable coffee program, Washing station, roads
quality improvement
11
HUATUSCO, Mexico Permata Gayo, Indonesia
3
Supplies for health clinics, scholarships, vaccinations Naranjillo, Peru Paved roads, communal farming equipment,
7 Increased yields microcredit for women
COAGRICSAL, Honduras
4 School books 8 Asprocafe Ingruma, Colombia
Organic Certification

20. Our mission is to improve the lives of coffee producers
using a transparent, shared value supply chain model.

21. Transparency
In 2011,
Sustainable
Harvest
1¢ is invested in training and capacity building at origin
purchased
8¢ pays for importing costs 91¢ is paid to the coffee cooperatives
and company operations for green coffee beans $73.3 million
of coffee from
farmer
organizations
at a price that
averaged $0.65
higher than
the C market.

22. Sustainable Harvest
We conduct our business at origin, empowering our
partners to make decisions that bring them long-term
economic benefits and support a healthy supply chain.
Portland
Sustainable Harvest
invests a third of its
Oaxaca
annual earnings in
Bogota
Kigoma & Moshi training and services
for our suppliers in
Lima
Latin America and
East Africa.

23. Training

25. Let’s Talk Coffee®
In 2011,
Sustainable
Harvest
helped its
partners
negotiate 11
million pounds
of coffee sales
during Let’s
Talk Coffee®.

26. Traceability through technology tools for grower coops -

27. Household surveys to measure our shared value impact

28. RITS Metrics

29. END

30. QUESTIONS