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Jim Mendelsohn New Leaf Paper
@jeffmendelsohn
Darren Beck Sprint @DarrenBeck
Nicole Rycroft Canopy @NicoleRycroft1
Mark Buckley Staples @Staples
Iris Schumacher Kimberly-Clark
@Iris_Schumacher
Mark Lewis Sustainable Fiber Technologies
#SB15sd
How to Use Non-Wood Fiber to Make
Paper and Packaging: A Behind the
Scenes View of a New Market
KIMBERLY-­‐CLARK	
  PROFESSIONAL*	
  	
  
Iris	
  V.	
  Schumacher	
  
NA	
  Sustainability	
  Marke2ng	
  Leader	
  
Kimberly-­‐Clark	
  Professional	
  
	
  
Excep&onal	
  Workplaces*,	
  Sustainably	
  	
  Delivered	
  
Agenda	
  
v Kimberly-­‐Clark	
  Forest	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
&	
  Fiber	
  Program	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
and	
  Sustainability	
  Goals	
  
v Kimberly-­‐Clark	
  Professional*	
  
GreenHarvest*	
  Plant	
  Fiber	
  
Products	
  
	
  
Forests	
  are	
  Essen2al	
  for	
  Life	
  
Global	
  Wood	
  Demand	
  
and	
  Deforesta2on	
  
While	
  global	
  demand	
  for	
  wood	
  is	
  
predicted	
  to	
  triple	
  by	
  2050…	
  
…It	
  is	
  also	
  predicted	
  that	
  232	
  million	
  
hectares	
  of	
  natural	
  forest	
  will	
  be	
  lost	
  by	
  
2050	
  –	
  equivalent	
  in	
  size	
  to	
  the	
  
Democra2c	
  Republic	
  of	
  Congo	
  
Fiber	
  and	
  Forests	
  
Sustainability	
  Goal	
  
We	
  will	
  reduce	
  our	
  dependence	
  on	
  natural	
  forests	
  by	
  50%	
  by	
  2025	
  
Approach	
  for	
  
Alterna2ve	
  Non-­‐Tree	
  Fibers	
  
v Reduce	
  pressure	
  on	
  
natural	
  forests	
  
v Reduce	
  reliance	
  on	
  
recycled	
  fiber	
  
v Long	
  term	
  control	
  of	
  
increasingly	
  vola2le	
  costs	
  
Introducing	
  	
  
GreenHarvest*Products	
  
Kimberly-Clark Professional* is the
1st major towel and tissue
manufacturer to introduce products
made with fiber from rapidly
renewable crops rather than trees.
Cul2va2ng	
  for	
  Future	
  Genera2ons*	
  
v Farming	
  is	
  a	
  Genera@onal	
  career	
  
v Plant	
  fiber	
  –	
  	
  Next	
  Genera@on	
  
fiber	
  source	
  	
  
v GreenHarvest*	
  Products	
  –	
  	
  
Protects	
  resources	
  for	
  	
  
Future	
  Genera@ons	
  
Educa2on	
  &	
  Engagement	
  Key	
  
for	
  Market	
  Acceptance	
  
v NGO	
  Partnerships	
  	
  
§  Canopy:	
  Support	
  and	
  review	
  of	
  Life	
  Cycle	
  
Analysis	
  of	
  alterna2ve,	
  non-­‐tree	
  fibers	
  	
  
	
  
§  Forest	
  Stewardship	
  Council:	
  Partnership	
  for	
  
responsible	
  fiber	
  sourcing	
  
§  World	
  Wildlife	
  Fund:	
  Members	
  of	
  the	
  Global	
  
Forest	
  &	
  Trade	
  Network	
  helping	
  to	
  promote	
  
responsible	
  forest	
  management	
  	
  
§  Greenpeace:	
  Advisors	
  for	
  responsible	
  fiber	
  
sourcing	
  and	
  forest	
  management	
  
v Market	
  Collabora@ons	
  with	
  Sustainability	
  
&	
  Innova@on	
  Focused	
  Leaders	
  
THANK	
  YOU!	
  
	
  
QUESTIONS?	
  

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How to use non wood fiber to make paper and packaging- a behind the scenes view of a new market

  • 1. Jim Mendelsohn New Leaf Paper @jeffmendelsohn Darren Beck Sprint @DarrenBeck Nicole Rycroft Canopy @NicoleRycroft1 Mark Buckley Staples @Staples Iris Schumacher Kimberly-Clark @Iris_Schumacher Mark Lewis Sustainable Fiber Technologies #SB15sd How to Use Non-Wood Fiber to Make Paper and Packaging: A Behind the Scenes View of a New Market
  • 2. KIMBERLY-­‐CLARK  PROFESSIONAL*     Iris  V.  Schumacher   NA  Sustainability  Marke2ng  Leader   Kimberly-­‐Clark  Professional     Excep&onal  Workplaces*,  Sustainably    Delivered  
  • 3. Agenda   v Kimberly-­‐Clark  Forest                                   &  Fiber  Program                                                   and  Sustainability  Goals   v Kimberly-­‐Clark  Professional*   GreenHarvest*  Plant  Fiber   Products    
  • 4. Forests  are  Essen2al  for  Life  
  • 5. Global  Wood  Demand   and  Deforesta2on   While  global  demand  for  wood  is   predicted  to  triple  by  2050…   …It  is  also  predicted  that  232  million   hectares  of  natural  forest  will  be  lost  by   2050  –  equivalent  in  size  to  the   Democra2c  Republic  of  Congo  
  • 6. Fiber  and  Forests   Sustainability  Goal   We  will  reduce  our  dependence  on  natural  forests  by  50%  by  2025  
  • 7. Approach  for   Alterna2ve  Non-­‐Tree  Fibers   v Reduce  pressure  on   natural  forests   v Reduce  reliance  on   recycled  fiber   v Long  term  control  of   increasingly  vola2le  costs  
  • 8. Introducing     GreenHarvest*Products   Kimberly-Clark Professional* is the 1st major towel and tissue manufacturer to introduce products made with fiber from rapidly renewable crops rather than trees.
  • 9. Cul2va2ng  for  Future  Genera2ons*   v Farming  is  a  Genera@onal  career   v Plant  fiber  –    Next  Genera@on   fiber  source     v GreenHarvest*  Products  –     Protects  resources  for     Future  Genera@ons  
  • 10. Educa2on  &  Engagement  Key   for  Market  Acceptance   v NGO  Partnerships     §  Canopy:  Support  and  review  of  Life  Cycle   Analysis  of  alterna2ve,  non-­‐tree  fibers       §  Forest  Stewardship  Council:  Partnership  for   responsible  fiber  sourcing   §  World  Wildlife  Fund:  Members  of  the  Global   Forest  &  Trade  Network  helping  to  promote   responsible  forest  management     §  Greenpeace:  Advisors  for  responsible  fiber   sourcing  and  forest  management   v Market  Collabora@ons  with  Sustainability   &  Innova@on  Focused  Leaders  
  • 11. THANK  YOU!     QUESTIONS?