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The Unexpected ROI of CSR




      The New Metrics of Sustainable Business Conference
September 27th 2012 by Robert Boller, VP of Sustainability, Jackson Family Wines
How is ROI Measured?



Traditional          Broader
   ROI               Business
   Revenue
                      Value
                  Risk         Employee
  Generation   Management     Engagement
    Cost                        License to
                Regulation
  Reduction                      Operate
               Supply Chain      Investor
                 Security     Attractiveness
                               Consumer
               Brand Equity
                                Benefit




                                               Jackson Family Wines© 2012
Creating the Conditions for Emergence



Linear Approach



Analysis
 Result           Plan   Resources   Execute




                                               Jackson Family Wines© 2012
Creating the Conditions for Emergence


Embedded Approach


                                             CEO to
                                Vision
                                             Line Managers

  Unexpected                                                 Sust. Teams
               Result(s)                       Capacity
   Outcomes                                                  Budgets



         Employee                                     Questioning
                   Competence            Permission
          Training                                    Tradition is OK


       Linear programs have expected outcomes,
     Embedded programs have unexpected outcomes
                                                                        Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Questions & Answers




                                    21
                      Jackson Family Wines© 2012

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09.30 robert boller - the roi of csr

Hinweis der Redaktion

  1. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  2. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  3. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  4. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  5. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  6. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  7. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  8. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  9. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  10. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  11. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  12. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  13. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  14. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  15. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  16. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  17. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  18. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.
  19. For us it’s always been about demonstrating leadership.We take the same approach to sustainability as we do with any other business practice, we don’t look out at the horizon and see what’s the average company’s performance and say “ok, that’s good enough for us, let’s make that our goal”It doesn’t matter if it’s wine quality, customer service or Sustainability – we always want to demonstrate leadership and set ourselves apart [CLICK]Our approach to Sustainability is to drive the three I’s…Inclusive for us means digging deep and making the hard decisions at every step. It takes more time and sometimes costs more but it leads to greater impacts.We don’t put a little solar up at the tasting room and call it a day. It’s about creating impactful benefits for our business, our industry and beyond.One of the way that we do this is to operate in an “open source” fashion, sharing our experiences, both positive and negative, with others so we can create a ripple effect from our efforts. The most dramatic impacts often come from innovation. Jess Jackson’s legacy of being a trail-blazer lives on as we champion transformative approaches and technology.At the end of the day it’s just a better way to make great wine.Next we start to examine how important sustainability is to consumers.