Susan McPherson

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Susan McPherson, is a serial connector, passionate cause marketer and corporate responsibility expert. She is founder of McPherson Strategies, a consultancy focused on the intersection between brands and social good where she advises both corporations and growing nonprofits on how best to partner, build advocacy and drive visibility for their causes and initiatives. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations and sustainability communications. Prior to launching her consultancy, McPherson was a senior vice president at Fenton Communications and vice president, CSR services at PR Newswire. ...

csr marketing philanthropy nonprofit nonprofits social_media sustainability ngo socialgood women cause_marketing pr causes ngos partnerships fundraising socent corporate_social_responsibility #sustainability #csr #sdg #un #socialgood #sharedvalue corporate social responsibility product development product management social good funding social media crowdfunding public_relations advertising logo brand design social_good charity techforgood hashtag_activism advocacy fundraise technology cosmetics digital brands social_entrepreneurs social_enterprise hr employeeengagement fenton measurement causemarketing mopedproductions dosomethingorg roi sustainablebrands

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Susan McPherson

Aligning with the UN Sustainable Development Goals #SDGs

Building Sustainability Into Product Development

Crowdfunding 101. A Roadmap for Success

What's Your Brand And Yes, it's That Important

Advertising & Social Good: A Perfect Marriage or a Recipe for Disaster

We Can All Be Philanthropists

More Than Writing A Check! Creating Successful, Multifaceted Corporate/Nonprofit Partnerships

How Hashtag Activism is Becoming a Women's Game

10 Tips for Creating Meaningful Corporate/NGO Partnerships

Philanthropy Gives Women a Seat at the Table - How Can You Benefit

Digital and Social Marketing for Sustainable Companies

Leading Impact for the Future of Women's Philanthropy

Building effective relationships in today's world

Launching Your Social Enterprise with the Help of Social Media

Demystifying Corporate Responsibility

3 employee engagement 2011

CSR Communications/Good Business

How Brands can deliver, navigate and measure the impact of their campaigns