In today’s competitive times, it is imperative for businesses to have timely, up to date financial advice. In this context, especially Small and Medium Business (SMB) promoters find it tough to get expert CFOs who will partner with them to plan daily cash flows, monitor budgets, manage receivables and payables and develop timely and incisive MIS reports, the absence of which can spell disaster for the business. CFOs cost a bundle and most SMBs cannot afford their services. SuperCFO’s Virtual CFO solution offers SMBs a vital avenue to get expert CFOs at sharp costs backed by an able back office managerial support, and cutting edge analytics powered by SuperCFO BI.

3.  I don’t need a Business Plan
 My Business Plan needs to be perfect before I start my business
 I don’t need a loan or anyone’s money. So I don’t need a Business Plan.
 My Business Plan is in my head. I don’t need to write down.
 It is very complex to prepare a Business Plan
Few Myths

4. Benefits
Business
Plan
Set Goals &
Targets
Resources
Planning
Business
Strategy
Sensitivity
Analysis
Key areas to
monitor

5. Action Points
• Budgeting – Organisation wide philosophy
• Planning and Detailing
• Involvement across all levels
• Budgeting Process
• Budgeting Calendar
• Tracking Performance vs. Budgets
• Latest Thinking Forecast

6. Sharing Experiences
• Case Study #1: Eye Opener of costs in business
• Case Study # 2: Equity dilution to foreign partner
• Case Study #3: New Division – without evaluating Cashflow and
Collection Risk
• Case Study #4: Business Strategy – Exit from one business
category

8. Best Practices – Cost Management
• Authorisation Matrix
• Defined Policies & Procedures
• Close Monitoring & Management Audits
• Analytics and Regular Reviews
• Process driven vs. people driven
• Efficient Cost Management
• Profitability and Growth
Benefits

9. Sharing Experiences
• Case Study #1: Rentals – Measuring Chargeable Area.
• Case Study #2: Employee Exps – e.g. Business Development
Lunch
• Case Study #3: Lawyers Bill – Billable Hours
• Case Study #4: Support Services Provider – Cafeteria /
Transportation, etc.
• Case Study #5: Travel – Cost vs. Frequent Flier Miles
• Case Study#6: Banking Operations – OD / CA Utilization

10. Best Practices – Cashflow Forecasting
• Rolling Cashflow Forecast (13 weeks/52 weeks)
• Detailing is essential
• Daily/Weekly/Monthly
• Monitoring actuals vs. forecasts, at regular intervals
• Insights
• Control
• Resources Planning
• Funding Strategy
Benefits

11. Sharing Experiences
• Case Study # 1:
• Restructuring through daily cashflow management
• Navigating through tough times – estimates to Vendors on
payments
• Case Study # 2: Receivables Management
• Deploying a practice followed by Cr. Card Cos.
• Dedicated Receivables Management Team
• Escalation Matrix, Credit Check

13. Discipline
• Robust Accounting & Reporting Systems
• Finance Calendar
• Compliances Calendar
• MIS Reporting Calendar
• Budgeting/Forecasting – Review, Calendar
• Business Strategy Meetings
• Month Close Checklist
• Clear Role Definition of Internal Audit vs. Statutory Audit
• Weekly Finance Review – Be it Cashflow, Compliances, Sales, P&L
• Bank/Investor Reporting

14. CEO Checklist (Illustration) – Part 1
Weekly
 Revenues Billed for the last 7 days,
 Cumulative & Updated Estimated Revenue for the month vs.
Target
 List of Debtors, with ageing
 Cashflow
Monthly
 P&L, Balance Sheet and Cashflow vs. Budgets
 Performance of each division vs. targets and agree on next steps
 Sales MIS, and various Expenses MIS (Travelling, Repairs, etc.)
 Top 10 Client Profitability (increase this count gradually)
 Profitability of new clients (acquired over last 6 months) against
plan
 Exceptional Expenses, Commitments, Payments
 Statutory Compliances
 Bank Reconciliation
 New contract documentation status
 Sales Pipeline
 HR MIS in detail – entry, exit, initiatives, concerns, etc.

15. Quarterly
 All items covered in Monthly Review
 Trial Balance
 Complete list of clients and reviewing billing undertaken, pending
 Financial Ratios – GP%, EBITDA%, CA/CL, Debt/Equity, DSO,
Revenue/Employee, Attrition
 Analyse Client Revenues to see dropping trend
 Detailed Review of performance of each department
 Review Client Contracts up for Renewal over the next 90 days
 Tentative Incentive Calculations / Accruals
 Any Advance Tax Liability / TDS Refunds
CEO Checklist (Illustration) – Part 2
Annual
 All covered in Quarterly
 Audit Preparedness
 Tax Computation
 Budgets for the next year
 Annual Performance Appraisal and Goal Setting
Random Spot
Checks
 Fixed Assets Register
 Leave / Attendance Register
 Purchase Orders
 Expense Vouchers – if appropriate documentation attached
 Client Invoicing – information being sent with invoices

17. Key Points
• Good quality reports can provide great business intelligence
• Discipline in circulating, as per agreed Reporting Calendar
• Innovation and Analysis
• All parameters should be reviewed
• Culture across the company

18. MIS Reports
• Daily, Weekly, Monthly Sales Reporting
• Monitoring Sales Pipeline
• Profitability Reports – by Segment, by Product, by Client, by
Geography
• Product Costing and Client Pricing
• Balance Sheet Analysis
• Receivables and Payables Ageing & Analysis
• Key Ratios
• Bank Covenants

19. MIS Reports – Conventional
HR Update
Sales Update
Inventory Update
P&L Update Trvlg Exps Update

20. MIS Reports – Smart Dashboard
Click here for Sample CEO Dashboard

21. Comprehensive Dashboards
For Smart CXOs.
Convert your business data into
smart & intelligent analytics, in a
few quick and easy steps.
BI.SuperCFO.com
• Business Dashboards.
• Print, Export and Email.
• Collaborative Analysis.
• 'Spreadsheet-Like' Interface.
• Visual Analysis.
• Upload Any Data.
Salient Features
• Smart Reports
• Multiple Reporting Components
• ‘Spreadsheet-like’ Interface
• High Security
• Simple, yet Powerful Data Relationship
Management

22. Sam and John were best friends from school days. After graduating
from college, both started their own business. That's where the
similarities ended.....
View the video to find what happened, and how their destinies
changed.
Story about Sam & John

23. Thank You!
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Singapore: + 65 6602 8056
Email: info@SuperCFO.com
Website: www.SuperCFO.com
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