3. Jargon s Vision
• Jargon is an online and in person platform
for teaching professional public speaking
• Jargon teaches its members how to
deliver professional speeches and perfect
their elevator pitches
• Jargon uses unique meeting places, a social
network and mobile application to further
the user experience and deliver the best
results
4. Nathan Sukonik
3 years as a manger of PR & IT in numerous Startups
Competed in NY State Business Plan Competition
Won Hofstra University Capital One Challenge for Startup
Companies
Is a Toastmaster from Upper West Side NYC Division
Founded Surf Side Talkers, Long Beach NY Toastmasters
- skilled in all applicable presentation technology
6. International
" Jargon was created to solve the gap in professional Speech
Education
" The original Toastmasters organization has existed since the
1920s and has not changed much since that time
" Toastmasters has not adapted to meet the demand of the
new immigrant population in the United States who are
looking for a more personalized public speaking experience,
that is up to date with current technologies and social media
" I was inspired to begin Jargon when asked by Greek and
Spanish immigrant why no such service was offered
" I decided to create such a program as to help these new
immigrants, but also to aide all people who have trouble
with public presentation
7. Target Market
" 35% of Americans are Upwardly Mobile, Tech Savvy
Individuals
" The Same Data shows they are:
" Professionals Interested In Improving Their Public
Speaking Skills
Emily Miethner
" P$YCLE, Pyramid, Nielsen and NPD
" Target Market
" Spanish Americans that are Upwardly Mobile use smart phones
" They are in business related fields or involved in spiritual & educational
institutions
" They Make up 44% of the Upwardly Mobile Americans - FOX NEWS,
Dennis Yu
NPD
8. Potential Market Is GROWING
18% of Americans
Today are Immigrants
This # is Expected to
Double in 2012
As Cited by US Office
of Immigration (USCIS)
9. The problem is not
necessarily :
- PowerPoint
- People are tired of
boring presentations
- good public speakers
can change all this
10. Jargon IS About You
• Jargon provides an evolving and cool
environment for people to progress
successfully at public speaking. "
• Our adaptivity stresses positivity."
• New meeting places - So you are
never tired"
• Fast paced learning environment "
• 1 to 1 personable professional
coaching "
• Jargon offers bimonthly meetings in
person at differing locations"
• and an online social network for all of
our members
11. Jargon s Product
• Jargon uses unique tools:"
• PDF and Video Tutorials from High
Ranking Public Speakers"
• A mobile application to provide our
members with important information
on public speaking on the go and.."
• An Elevator Pitch App included in
their membership"
• where members can get crowd-
sourced feedback on their pitches
and win prize money
12.
13. Mobile & Web App
Win $1000 dollars for
having the most popular
elevator pitch of the
month
15. • The Jargon team will reach
out through personal
contacts, warm
introductions and
networking to create the
relationships necessary to
succeed. "
• Once we have implemented
the Jargon Website with
one consumer, we will
leverage the relationship to
convince other consumers
of the value add of the
Jargon Website.
Scott Heiferman
16. Profit
How Do We Make Money?
60% Online
Member
Subscription 25% Pop Up 10%
Meeting Entrance 5%
Subscription Fee Mobile App
Submissions
17.
18. Jargon Membership The 111 plan
• Online Access
• Student members get access to PDFs at 21 bucks a month
• Pro members get access to videos online at 51 bucks a month
• Executive members get One 1hour session online for 111 bucks a month
• All previous benefits included in each higher membership
• Other:
• Elevator Pitch App is FREE to use with Membership, otherwise it is 10
dollars per submission
• Regular Membership to on location Meetings is 11 bucks per month separate
from the online membership
• First time admission fee to sit in on a club meeting is 20 bucks, without
registration
19. Competition
• Toastmasters is the closest competitor
• Toastmasters & Dale Carnegie speech
services currently offer little to none of
what we plan to offer
• These underlying competitors are not a
major threat to the company
• Jargon will build a social network &
mobile community that betters all
preexisting services