17. Identity of Bayern
Munich
⢠Tagline/ Slogan:
âDeutscher
Rekordmeister
(English- German
Champions)
â Bayern Munich is designed to
honor the club's slogan
âMia san Miaâ
18. Identity of Bayern
Munich
⢠USP/Objective:
â Most successful football
club in Germany.
24. ⢠The largest home wins in history:
11:1
(defeated Borussia Dortmund on
Nov.11st, 1971)
⢠The largest away wins in history:
7:1
(competed with Monchengladbach on
Mar 24th, 1979)
⢠The largest home losses in history:
0:7
(lost to Schalke 04 on Oct 9th, 1976)
⢠The largest away losses in history:
1:7
29. 4Ps of Bayern
Munich
Place :
â˘
⢠(Allianz
Arena)
⢠Postfach 900451 81504 Munchen
⢠http://www.fcbayern.t-com.de
⢠webmaster@fcbayern.de
30. 4Ps of Bayern
Promotion
: Munich
⢠Campaigns
⢠CLUB AND FAN CLUB MEMBERS
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32. SWOT of Bayern
⢠S Munich
â Strong global brand name
â Excellent marketing and high quality
merchandising
â Have own field.
â Allianz Arena has a seating capacity of
around 70,000
â It has been associated with global brand
names like Adidas, Samsung, Coca Cola,
Lufthansa, Telekom, Audi
â Bayern is a membership-based club with
33. SWOT of Bayern
⢠W Munich
â Less popular football club as compared to
other top English
and Spanish clubs.
â Over dependence on Germany players
affects global brand
â Lesser brand visibility and presence in the
global market
34. SWOT of Bayern
⢠O Munich
â Tapping global fan bases like India, China
â More advertising and brand visibility
would help build on brand equity.
35. SWOT of Bayern
⢠T Munich
â Other top clubs buying out good players
â Internal problems between players and
management
â Financial debts incurred due to expensive
player transfers
41. Bayern Munichâs
Competitors
⢠Arsenal ⢠Real Madrid
⢠Chelsea ⢠AC Milan
⢠Liverpool ⢠Inter Milan
⢠Barcelona ⢠Manchester
Football United
Club ⢠Juventus
74. Sponsorship of
Bayern Munich S8500
⢠Samsung Germany Wave
Fc Bayern MĂźnchen Limited Edition
Package
APP FC Bayern Munich
⢠euro On
Line Store
LIGA! Mobile TV FCB.tv -
service