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A Small Business Marketing
& Website Development Company
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 Buying Customers
 ―5 Ways‖ Formula
 Why You Need Email Marketing
 Email Marketing Best Practices
 Email Marketing Subject Lines
 Email Marketing Opening Reasons
 Suited Email Marketing
 Call-to-Action Example – Free eBook Download
 Landing Page Example – Sign Up for FREE eBook
 Marketing Email Example – Fee eBook Download Email
 Suited Marketing Services
 Why Choose Suited Marketing - Bio, Services, Websites Created
 Why Choose Suited Marketing Video
 Suited Marketing Needs Assessment
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 Revolutionary new rules for you to get more customers with
far less money.
- Buying Customers - Bradley Sugars http://bit.ly/KUlPMT
 What if you were guaranteed that every new customer
buying from you would spend the next 5 years buying more
products at ever higher price points?
 Or you were certain every dollar spent on your advertising
would return extra dollars to you down the road?
 Or you could finally look at your marketing efforts as
investments, rather than expenses?
 For a lot of businesses, they consider ideas like profit per
sale or profit per item, but most don’t think about profit per
customer.
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 5 Key drivers that exist in any business
which will explode your bottom line.
 Generating Leads
 Converting those leads into customers
 Getting those customers buying from
you time and again
 Average dollar sale
 Profit margins
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 Most small businesses are viewing the
entirety of their marketing as an expense
and hoping their campaigns will bring in
enough customers, instead of being
proactive and knowing what campaigns
can work profitably.
 Once you know what you can spend on
acquisition cost and you begin generating
new customers, you have to know how to
keep them coming back.
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 B2B emails achieved the highest open rates at
27.97%. (Source: eConsultancy)
 Consumers who receive email marketing spend
83% more when shopping. (Source: iContact)
 Average return on email marketing investment:
$44.25 for every dollar spent. (Source: iContact)
 Average orders from email marketing rose
12.0%, from $160.99 in 2011, to $180.25 at the
end of 2012. (Source: Experian)
 82% of consumers open email from companies.
(Source: Litmus)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 Emails issued on Saturdays and
Sundays had higher
open, click, and transaction rates
— but much lower volume. (Source:
Experian)
 Campaigns issued from 8 p.m. to 4
a.m. had higher responses than the
more popular 4 a.m. to 12 p.m. time
period. (Source: Experian)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 For B2B companies, subject lines that contained
the terms “money,” “revenue,” and “profit”
perform the highest. (Source: Adestra July 2012 Report)
 Subject lines that contained the terms “ROI,”
“asset,” and “industry” perform the lowest.
(Source: Adestra July 2012 Report)
 Subject lines with 30 or fewer characters
performed above average in opens and clicks.
(Source: Adestra July 2012 Report)
 Personalized subject lines are 22.2% more likely
to be opened. However, personalized emails had a
click-through rate 16.5% lower than average.
(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 64% of people say they open an email because of the
subject line. (Source: Chadwick Martin Bailey)
 News-related terms in subject lines perform fair, but better
than discount-related terms.
 Discount terms in subject lines generally performed below
average, with ―sale‖ being the outlier.
 Subject lines fewer than 10 characters long boasted an open
rate of 58%, 38% higher than the next highest open rate, for
subject lines of 50-59 characters in length (42%). (Source:
Informz 2012 Email Marketing Benchmarks Report)
 “Snappy” subject lines of 1-2 words easily performed best
in each of the metrics, while those with more than 14 words
also performed above average. All other word count groups
skewed closely to the average. (Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
new-rules-viral-marketing-ebook-download.suitedmarketing.biz
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
suitedmarketing.com/1shoppingcart/new-rules-viral-marketing-ebook-download.html
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 Email Marketing Campaigns
 Article Writing & Blogging
 Social Media Management & Marketing
 Video Development & Marketing
 Online Workshops
 “How To” Video Tutorials
 Website Development
 Search Engine Optimization
 Content Management
 Form & Landing Page Creations
 Link Building
 Site Listings
 Lead Management
 Website Conversions & Call-to-Actions
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 Suited Marketing Bio and Services Video -
youtu.be/iz1PFyRwMVc
 Why Choose Suited Marketing Video -
youtu.be/6XvSJYxjn54
 Websites Created
 suitedmarketing.com
 ellenbradleyganus.com
 judeshighenergy.com
 aarestriping.com
 insynchealing.com
 thereserowley.com
 successteamblog.com
 4pillarstofreedom.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Our unique process of Educate - Empower - Execute will help ensure
your online success. We give you all the tools you need to be
successful, we empower you to do what you need to do on your own,
and we are here to guide you through the process. It's that simple.
Please fill out the Needs Assessment Form so that we can assess
your current marketing strategies and then create for you a
customized plan to help ensure your success. Remember, the more
detailed information you provide us, the better we will be able to serve
you.
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com

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Growing Your Business - Suited Marketing - Desktop

  • 1. A Small Business Marketing & Website Development Company Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 2. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  Buying Customers  ―5 Ways‖ Formula  Why You Need Email Marketing  Email Marketing Best Practices  Email Marketing Subject Lines  Email Marketing Opening Reasons  Suited Email Marketing  Call-to-Action Example – Free eBook Download  Landing Page Example – Sign Up for FREE eBook  Marketing Email Example – Fee eBook Download Email  Suited Marketing Services  Why Choose Suited Marketing - Bio, Services, Websites Created  Why Choose Suited Marketing Video  Suited Marketing Needs Assessment
  • 3. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  Revolutionary new rules for you to get more customers with far less money. - Buying Customers - Bradley Sugars http://bit.ly/KUlPMT  What if you were guaranteed that every new customer buying from you would spend the next 5 years buying more products at ever higher price points?  Or you were certain every dollar spent on your advertising would return extra dollars to you down the road?  Or you could finally look at your marketing efforts as investments, rather than expenses?  For a lot of businesses, they consider ideas like profit per sale or profit per item, but most don’t think about profit per customer.
  • 4. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  5 Key drivers that exist in any business which will explode your bottom line.  Generating Leads  Converting those leads into customers  Getting those customers buying from you time and again  Average dollar sale  Profit margins
  • 5. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 6. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  Most small businesses are viewing the entirety of their marketing as an expense and hoping their campaigns will bring in enough customers, instead of being proactive and knowing what campaigns can work profitably.  Once you know what you can spend on acquisition cost and you begin generating new customers, you have to know how to keep them coming back.
  • 7. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  B2B emails achieved the highest open rates at 27.97%. (Source: eConsultancy)  Consumers who receive email marketing spend 83% more when shopping. (Source: iContact)  Average return on email marketing investment: $44.25 for every dollar spent. (Source: iContact)  Average orders from email marketing rose 12.0%, from $160.99 in 2011, to $180.25 at the end of 2012. (Source: Experian)  82% of consumers open email from companies. (Source: Litmus)
  • 8. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  Emails issued on Saturdays and Sundays had higher open, click, and transaction rates — but much lower volume. (Source: Experian)  Campaigns issued from 8 p.m. to 4 a.m. had higher responses than the more popular 4 a.m. to 12 p.m. time period. (Source: Experian)
  • 9. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 10. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 11. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  For B2B companies, subject lines that contained the terms “money,” “revenue,” and “profit” perform the highest. (Source: Adestra July 2012 Report)  Subject lines that contained the terms “ROI,” “asset,” and “industry” perform the lowest. (Source: Adestra July 2012 Report)  Subject lines with 30 or fewer characters performed above average in opens and clicks. (Source: Adestra July 2012 Report)  Personalized subject lines are 22.2% more likely to be opened. However, personalized emails had a click-through rate 16.5% lower than average. (Source: Adestra July 2012 Report)
  • 12. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  64% of people say they open an email because of the subject line. (Source: Chadwick Martin Bailey)  News-related terms in subject lines perform fair, but better than discount-related terms.  Discount terms in subject lines generally performed below average, with ―sale‖ being the outlier.  Subject lines fewer than 10 characters long boasted an open rate of 58%, 38% higher than the next highest open rate, for subject lines of 50-59 characters in length (42%). (Source: Informz 2012 Email Marketing Benchmarks Report)  “Snappy” subject lines of 1-2 words easily performed best in each of the metrics, while those with more than 14 words also performed above average. All other word count groups skewed closely to the average. (Source: Adestra July 2012 Report)
  • 13. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 14. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com www.suitedmarketing.com
  • 15. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com new-rules-viral-marketing-ebook-download.suitedmarketing.biz
  • 16. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com suitedmarketing.com/1shoppingcart/new-rules-viral-marketing-ebook-download.html
  • 17. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  Email Marketing Campaigns  Article Writing & Blogging  Social Media Management & Marketing  Video Development & Marketing  Online Workshops  “How To” Video Tutorials  Website Development  Search Engine Optimization  Content Management  Form & Landing Page Creations  Link Building  Site Listings  Lead Management  Website Conversions & Call-to-Actions
  • 18. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  Suited Marketing Bio and Services Video - youtu.be/iz1PFyRwMVc  Why Choose Suited Marketing Video - youtu.be/6XvSJYxjn54  Websites Created  suitedmarketing.com  ellenbradleyganus.com  judeshighenergy.com  aarestriping.com  insynchealing.com  thereserowley.com  successteamblog.com  4pillarstofreedom.com
  • 19. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Our unique process of Educate - Empower - Execute will help ensure your online success. We give you all the tools you need to be successful, we empower you to do what you need to do on your own, and we are here to guide you through the process. It's that simple. Please fill out the Needs Assessment Form so that we can assess your current marketing strategies and then create for you a customized plan to help ensure your success. Remember, the more detailed information you provide us, the better we will be able to serve you.
  • 20. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com