Mathew Sweezey, Pardot We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.

1. SocialBe Creepy
How To Not
Selling
Mathew Sweezey
@msweezey

2. Avid Traveler, Outdoor
Junky, Aspiring Beach Bum.......
@msweezey

3. FACT: People do
like Salespeople!

4. Good
News!
The Bar is really, really,
really low!
@msweezey

5. “Helping is
the new
Selling”
@msweezey
- Jay Baer

6. Social
Anything
online is now What is Social
considered
social!
Define – Nascar slide with social tools
@msweezey

7. Creepy
Annoyingly
unpleasant;
What is Social
repulsive
Define – Nascar slide with social tools
@msweezey

8. Tools
• CRM
• Lead Tracking
• Sales Enablement is Social
What
• Google Alerts
• Job Change Alerts
• Social Aggregators slide with social tools
Define – Nascar
@msweezey

9. Know
the
powers
you
wield!

10. Keep
TIP
#1 Tip #1 Your
Cards
Secrets are best when kept
@msweezey Close

11. Know
TIPDeserves
#2 What Tip #1
Secrets are best when kept
An
@msweezey
Action

12. Not TIP
#3 Tip #1
Talking Secrets are best when kept
Points
@msweezey

13. Tip #1
Secrets are best when kept

14. DOWNL
OAD
@msweezey

15. THE
DEETS
onTWEE
@msweezey

16. Linkedin
@msweezey

17. Question
s?
@msweezey

18. Thank
You
@msweezey