1. Enchantment and
Your Customers

2. Enchantment
The Art of Changing Hearts,
Minds, and Actions
Guy Kawasaki
guy@alltop.com

3. 1
Achieve Likability

4. “Pan Am” smile
Zygomatic
major muscle

5. Make a
Duchenne smile
Orbicularis
oculi muscle

6. Accept others

7. Default
to
“yes”

8. 2 Achieve
Trustworthiness

9. Trust others

10. Bake, don’t eat

11. Agree on something

12. 3 Perfect

13. Do something DICEE
Deep
Intelligent

14. Do something DICEE

15. Do something DICEE
Deep
Intelligent
Complete
Empowering
Elegant

16. 4 Launch

17. Tell a story

18. Plant many seeds

19. Use salient points
Calories vs. Miles
Months of
Dollars vs. food
Number of
Gigabytes vs. songs

20. 5 Overcome

21. Provide social proof

22. Use a dataset

23. Use a dataset

24. Enchant all the influencers

25. 6 Endure
“Loving Memory of J erry G arcia” by S tephen Dorian Miner

26. Build an ecosystem

27. Invoke reciprocation

28. Don’t rely on money

29. 7 Present

30. Customize the
introduction

34. Sell your dream
iPhone ≠ $188 of parts

35. 10 slides 10
20 minutes 20
30-point font This is 30
This is 20
This is 10

36. 8 Use Technology

37. Remove the
speed bumps

38. Remove the
speed bumps
Sungevity

39. Provide value
Information
Insights
Assistance

40. Engage
Fast Flat Frequent

41. 9 Enchant Up

42. Drop everything else

43. Prototype fast

44. Deliver bad news early

45. 10 Enchant Down

46. Provide a MAP
Mastery
Autonomy
Purpose

47. Empower action

48. Suck it up
Mike Rowe, Dirty Jobs

49. Enchantment
PDF from Gina@garage.com
Slides by AnaFxFz.com

50. “Resisting you is futile!”

51. C R M E x p e rt P an e l