2. Stu Todd, founding principal of Compass Product
Management, Inc., has 25 years experience in consumer
packaged goods sales, with experience in Health and Wellness
(Procter and Gamble, Johnson and Johnson, Rexall Sundown),
entertainment (Universal Studios) and durable house wares
(World Kitchen LLC).
Stu’s CPG career has touched all retail classes: food, drug,
mass, club, .com and specialty stores, US and international. 17
years of experience in leading cross-functional Wal-Mart and
Sam's Club Business Development teams has resulted in deep,
broad account penetration and an in-depth understanding of
how these retailers work. This experience has been
consistently applied to deliver outstanding business results.
3. Integrity and Ethics
An unshakable commitment to doing business with
integrity and ethics as a foundation is a non-negotiable.
Fun
If you can’t come to work and enjoy the job and the people
you’re doing it with, find a new job.
Compete and Win
Our idea of fun is: wade in to a fair fight and win, for our
clients and their customers.
4. Stu Todd has a demonstrated track record of success:
Organizational leadership up, down and laterally with internal and
external constituencies.
Knowledge of mass market retailing across food, drug, discounter, .com,
specialty and club channels.
In-depth understanding of Wal-Mart and Sam’s Club retailing strategies,
domestic and international.
Category management and brand building in the Wal-Mart and Sam’s
Club environment.
Building customer relationships, with significant depth and breadth of
penetration to the highest levels of Wal-Mart and Sam’s Club corporate
management.
Possessing a generalist’s perspective, simultaneously manages sales,
marketing, logistics, and product development responsibilities.
Building a Wal-Mart/Sam’s team infrastructure.
Developing individuals for increased responsibilities.
Building a positive corporate community image in Bentonville area.
5. #1 Marketing Project Management
With a deep and broad network of consumer product thought leaders,
and comprehensive experience in developing and executing media and
in-store marketing programs, we will pull together partnerships,
develop cost efficient programs, and shepherd them through to
expectation exceeding conclusions.
6. #2 Consultative Sales Representation
Understanding what makes buyers buy, we can combine knowledge of
Business Leadership Model
Consumer Insights
Competitive Situation
5 Sales controllables
Identify the questions that need to be asked, and answer them
Advise on
Retail pricing strategies
Supply chain/logistics planning and principles
Packaging/product sizing
Shelf arrangement
In-store marketing opportunities
International expansion
.com strategies
Identify key executives that will be in the decision making chain for your products.
Make initial contact with key decision makers to secure appointments. Attend initial
and follow up meetings.
Develop and present sales proposals and programs, or review and make
recommendations on presentations and/or assist in presentation development.
7. #3 Business Planning and Consulting
All of #2, short of making the actual buyer call.
Train client’s existing sales and marketing team on these principles.
Conduct store visits and assist with category opportunity analysis.
Once product is placed, advise on use of available Wal-Mart systems
(RetailLink) and syndicated data sources to maximize sales.
As appropriate, advise on development of permanent representation
and creation of cross-functional business development team, to include
assistance with recruiting.
8. Contact:
Stu Todd
Principal
Compass Product Management, Inc.
10085 Howland Road
Bentonville, AR 72712
479-531-9545
stu@wmtxprt.com
