This presentation addresses the need for better awareness and understanding of design in Indian sub-continent, especially in the IT industry. It also discusses the role of design in productizing innovation? How can you visualize and validate an idea? What is the design process like?

1. Start

2. Jeevan Jonas
Product Interface
Design, Usability &
Visual Validation
15 October, 2011

3. How little known Indian
entrepreneurs are making
millions by designing
globally hit apps
Economic Times 26 June, 2011

4. Developers agree
that design is an
Indian app weakness
Economic Times 26 June, 2011

5. "Most Indian companies don't want to
innovate. Give them the idea, they make
the product. en American and European
companies make millions from the app. We
can be more than the technical back-end of
developers abroad. We can make our own
successful apps."
Vishal Gondal, Indiagames Economic Times

6. "e presentation must be world class. e
Americans build user-friendly interfaces.
e French make beautiful apps. If Indian
developers can also learn the art, more
global hits will come from here"
Mathers, Nokia

7. Technology Design
Business

8. Technology Design
in India
Business

9. Design
Business

10. Technology Design

11. german for engineering
ontwerpe and design
Design + Engineering

12. “Design drives
technology not the
other way around”
Johnathan Ive

13. What is the role of
design in productising
innovation?

14. Interaction Designers strive to create
meaningful relationships between people
and the products and services that they use
IxDA.org

15. Designers humanise a product
ey make technology
accessible to humans

16. What is good design

17. Durability Utility Beauty
Robust Functional Aesthetic
long-lasting Usefulness Uplift the spirits
Vitruvius, 3 BC

18. Why design matters
Reduce Development Cost
Improved efficiency
Cut support costs
Differentiate a product

19. $300,000,000 button

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22. Sales up by 45%
$15 million in first month
$300 million in a year
Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button

23. Visual Validation
I’ve a killer idea, how do I
ensure it works well?

24. Visual Validation
How can I present it well to my
stakeholders and get buy-in?

25. Evaluation
Our product isn’t doing well,
I’m not sure what went wrong?

26. Visualising an Idea

27. Interaction Design
The Process

28. Research People & Product

29. Modeling Storyboards

30. Modeling Wireframes

31. Interactive Mockups
Evaluation & Testing

32. focus groups vs usability testing

33. Design Process

34. Design Process
Research
Personas
Storyboards

35. Design Process
Research Modeling
Personas Wireframes
Storyboards Paper prototypes

36. Design Process
Research Modeling
Test
Personas Wireframes
Storyboards Paper prototypes

37. Design Process
Research Modeling Specs
Test
Personas Wireframes Hi-Fi
Storyboards Paper prototypes prototypes

38. Conclusion

39. Design Matters

40. Good Design = Good Business