Storify Hootsuite-university
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A presentation for Hootsuite University on how to use Storify for brands and storytelling
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Storify Hootsuite-university
- 1. How to Amplify Your Paid & Earned Social Media with Storify It’s all about storytelling twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 2. Biography Xavier Damman Co-founder / CEO Storify xdamman@storify.com @xdamman twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 3. Agenda 1. The problem 2. The solution 3. What is Storify and how to use it? 4. Examples 5. More to read twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 4. Social media disappears off of streams • Social media flows by quickly and is forgotten • Nobody remembers what people/companies said yesterday • Nobody remembers what other people have said about you yesterday twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 5. Only the people connected to your brand, see your content • Only the people who are already converted to your brand, who are already following you, will receive your paid SM content. • As a user, I can only see what the people I follow say about your brand / campaign. twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 6. Tell stories instead • Create rich narratives and amplify your customers’ voices • Highlight social media content that users would not have discovered • Be agnostic - leverage content from across the web and social platforms to tell a cohesive story • Stories last and are SEO and SMO optimized twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 7. What is Storify? ~ DEMO ~ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 8. cocacola Cheer on #TeamUSA to London! Even better – say it on our Times Sq. billboard today, 11am-2pm ET http://cokeurl.com/ tisq #CheersTeamCoke promoted October 2012 - confidential - xavier@storify.com
- 9. Some examples twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 10. All stories are social 1,500 +y ‣ News Collect reports from the ground s tories a da reported on social media, live blogging ‣ Events Conferences, sports, concerts, personal events (weddings, parties) ‣ Debates Curate conversations, publish the highlights ‣ Memes Curate and publish highlights of a trending meme ‣ Content Marketing Curate the views from experts in your industry ‣ Micro sites Show the social momentum around a product launch January 2013 - confidential - xavier@storify.com
- 11. January 2013 - confidential - xavier@storify.com
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- 23. Our users twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 24. The leader in publishing social media 22 of the top 25 U.S. news sites use January 2013 - confidential - xavier@storify.com
- 25. Major brands, politicians and NGOs use dsdasds January 2013 - confidential - xavier@storify.com
- 26. January 2013 - confidential - xavier@storify.com
- 27. More to read twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 28. October 2012 - confidential - xavier@storify.com
- 29. October 2012 - confidential - xavier@storify.com
- 30. October 2012 - confidential - xavier@storify.com
- 31. Thank You! xdamman@storify.com @xdamman twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com