Personal and Business Branding using Social Media

Personal and Business Branding Through Social Media Salem-Roanoke County Chamber of Commerce September 22, 2009 Presented by: Patsy Stewart, Optimized Strategies Janeson Keeley, JTKWeb

What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is a digital footprint? ,[object Object],[object Object],[object Object],[object Object]

1. Assess your digital footprint ,[object Object],[object Object],[object Object],[object Object]

2. Identify your expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Define your plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Create your brand ,[object Object],[object Object],[object Object],[object Object]

What is a “personal brand”? ,[object Object],[object Object]

What is a “business brand”? ,[object Object],[object Object]

What establishes a brand? ,[object Object],[object Object],[object Object]

Your personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your products and services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What makes you unique? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise ,[object Object],[object Object]

Create your profiles ,[object Object],[object Object],[object Object],[object Object],[object Object]

Interacting with others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of interactions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The impressions you make ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Implement your plan ,[object Object],[object Object]

6. Assess your results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. Tweak your plan ,[object Object],[object Object]

What’s next? ,[object Object],[object Object],[object Object]

About Our Presenters Janeson Keeley Janeson is the owner of JTKWeb , which specializes in website development, search engine optimization, and pay-per-click campaign management. She is also the founder of TweetVA - Virginia's Twitter Directory - at www.tweetva.com . @janeson59 on twitter Patsy Stewart Patsy is the Director of Social Media for Optimized Strategies as well as she manages a recruitment team for Jobzcafe. She is recognized as a thought leader in social media. She serves as project manager for Optimized Strategies marketing and website development business. @stewartb2b on twitter

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