1. The RollerMowTM Automatic Lawn mower Removes the hassle $799.99

2. Reputable brand Opportunity for new target market Financially able to take a risk Parent Company

3. Families with working parents Suburban families Elderly Ages 30-75 Upper/Middle Class Target Market

5. Time progression – Moving to a new audience Value of family Display downsides of lawn mowing, offering a solution Commercial Analysis

6. No More Pushing. No More Gas. No More Clippings. It mows your lawn, so you don’t have to. John Deere. Let us handle it. The RollerMowTM www.deere.com/RollerMow 1 – 800 – 275 - 5322

8. Let us handle it – Slogan consistency

10. Elevator Wrap

11. Elevator Wrap The RollerMowTM www.deere.com/RollerMow

13. Shows the “Before” and “After”

15. Teaser Ad – Draw Attention, Remind those who have seen it before Advertise the precision aspect $1,200 per installation – 4 - 6 weeks Cleveland as an example Clear Channel Outdoor prices Billboard Analysis

16. Print, Radio, and Commercial Ads first Elevator & Billboard ads shortly after Reinforce precision, expected complaint 6 Weeks Print, Radio, Commercial Then, 4 weeks Elevator & 6 weeks Billboard Reevaluation & Survey Objectives

17. New Product – Strong Brand Variety of advertisements Reaching new target markets Keeping up technologically with competitors Conclusion