3. Changing environment Economic crisis demands better RoI Shift from producer centric to customer responsive organisation Changing perceptions of value
8. Cost does not equal value Because geodata is expensive to produce does not mean that it is valuable to customers Customers determine value with their choices
10. “Creating, maintaining and delivering a comprehensive, high quality map database is a multi-step, labor-intensive process. We currently employ over 270 employees in our centralized production facility and a global workforce of over 700 geographic analysts in 32 countries” Financials (2007) Revenue $853m (~€604m) Data creation & distribution costs $396m (~€280m)
15. The old adage Data equals 75-90% of the cost of a solution Not necessarily Driven by data monopolies and rigid pricing that did not reflect the different value that the same data brought to different applications