Retail 2.0 - a New Paradigm for Location Analysts

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Presentation by Andy Thompson of Wendover Consulting Group and Steven Feldman of KnowWhere to the Society for Location Analysis.

Immobilien Business Technologie

Retail 2.0 - A new paradigm for location specialists Steven Feldman KnowWhere

Location still matters – or does it? ,[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],“ creating network effects through an " architecture of participation ," and going beyond the page metaphor of Web 1.0 to deliver rich user experience ” Tim O’Reilly

Why Web 2.0 matters to Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Categories – who is buying online and where? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where is hurting? Source CACI A mixture of affluent suburbs, some prosperous urban areas and an affluent rural hinterland

OnLine vs InStore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bricks ‘n clicks can beat online only ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finding the e-consumer ,[object Object],[object Object],[object Object],[object Object]

RETAIL 2.0 A New Paradigm for Location Specialists ,[object Object]

Impact on Retail Location Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

WHERE 2.0 ,[object Object],[object Object],[object Object]

Crowd Sourced Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pervasive Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2007 Path Intelligence Ltd

Pervasive Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Historical Data Analysis? ,[object Object],[object Object],“ Marketing is concerned with recent past and near future.... and human beings are remarkably consistent in their behaviour over short periods” Sean Kelly, Customer Intelligence - “From Data to Dialogue”

Random Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Randomisation in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We need to act now! ,[object Object],Lets make data analytics the currency of our organisations and the first activity of decision making not the last!

Thank You Steven Feldman [email_address] http:// GIScussions .blogspot.com Slides at http:// www.slideshare.net/stevenfeldman Andy Thompson [email_address] www.thewendovergroup.co.uk Slides at

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Retail 2.0 - a New Paradigm for Location Analysts

1. Retail 2.0 - A new paradigm for location specialists Steven Feldman KnowWhere

5. Generations

8. Where is hurting? Source CACI A mixture of affluent suburbs, some prosperous urban areas and an affluent rural hinterland

10. OnLine vs InStore

11.

12. Bricks ‘n clicks can beat online only

13.

14.

15. Location still matters

16.

17. The World of the Customer

18.

19.

20.

21.

22.

23.

24.

25.

26.

27. New Techniques in Predictive Modelling

28. Generalised Linear Model

29. Generalised Additive Model

30. GAMs in Performance Modelling

31.

32. Location still matters

33. Thank You Steven Feldman [email_address] http:// GIScussions .blogspot.com Slides at http:// www.slideshare.net/stevenfeldman Andy Thompson [email_address] www.thewendovergroup.co.uk Slides at