Short primer on how small businesses can use social media and social profiles in their marketing mixes. Prepared by Stephanie Nelson, Social Media Maven/Owner at SBN Marketing, a boutique social media marketing consultancy in the Charlotte, NC area.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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Social Media for Small Businesses
1. Social Media for
Small Businesses
Small Businesses
A Primer for Small Business Owners
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
2. Who is SBN Marketing?
â Founded December 2011
â Focus on Social Profile Management and Social Media Consulting
â Strategies Based Around Hyper-Local Solutions
â SEO-Optimized Directory & Profile Listings
â Social Media Outlet Bios
â Social Media Posts/Updates
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
3. Why Social Profiles Are Important
â All are indexable points for the
search engines.
â Each profile feeds in to or out of
other profile databases and search
engines.
â More and more people are
abandoning traditional media (like
phone book) for finding vendors
every day.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
4. Why Social Media Is Important
â Posts/updates are indexable
points for the search engines.
â Keyword-rich posts will help you
get found AND show off your
industry expertise.
â The more items you have indexed,
the more likely you are to show
up in search engine results.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
5. How Can This Work for You?
â Goal: Take up as much space on the SERPs as possible.
â Tactics:
â Less Competitive Industries - Take up as many 1st page results as we can
get - Push the competition out.
â More Competitive Industries - Use multiple profiles as a way to have a
variety of indexable material - More entry to points to SERPs.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
6. Strategies/Methods - Profiles
â Claim Major Online Listings - Profiles
& Directories.
â Google Places/Google+ Local,
Yahoo Local, Bing Local, Merchant
Circle, Insider Pages, Superpages,
Manta, Yelp, etc
â Fill out listings completely with
keyword-rich content.
â Make them appealing to the search
engines.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
7. Strategies/Methods - Overview
â Analyze which social media outlets contain your businessâ audience.
â Compose keyword-rich posts that engage your audience AND read well to
the search engines.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
8. Strategies/Methods - Facebook
â Best for B2C businesses.
â Be sure to set up a company page,
not a personal profile with your
business information.
â Posts and company information can be indexed.
â Allows for another point of entry to SERPs.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
9. Strategies/Methods - LinkedIn
â Best for B2B businesses, but works for all.
â Use a company LinkedIn page, as well as
optimized personal profiles.
â Personal profiles of employees can be indexed for
company name and specialties, as well.
â Allows for two more points of entry to SERPs.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
10. Strategies/Methods - YouTube
â Take advantage of a YouTube channel - itâs the
2nd largest search engine, only behind Google.
â Another entry point into SERPs.
â Google putting emphasis on their own
properties & video.
â Ideas: facility tours, staff member bios,
how tos, etc.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
11. Strategies/Methods - Pinterest
â Best for highly visual businesses.
â Another entry point into SERPs.
â Be sure to use keyword-rich comments.
â Also make use of hashtags in comments.
â Donât just promote your own products.
Use the opportunity to set yourself up as
an expert in your area by sharing related info.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
12. Important Pieces of the Puzzle
â Make sure information is the same across channels.
â Address, Phone Number, Web Address, Offers, etc.
â Make sure all marketing pieces send the
same message.
â Print, online, e-mail, direct mail -
EVERYTHING
â Mixed messages just confuse the end
customer.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
13. Difficulties of Doing It Yourself
â Thinking search results will happen overnight.
â Search engine algorithms - hard to stay on top of all changes going on.
â New directories and outlets - which are worth
your time?
â Time management and doing what you do best.
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043