Hotcakes Commerce offers Gamification through Evoq Social.

1. WANT TO BUILD CUSTOMER
ENGAGEMENT?
THE SECRET IS IN THE SYRUP.
HOTCAKES COMMERCE
@mmmcommerce
Don’t forget to include #DNNCon in your tweets!
@DNNCon

2. LET’S PLAY A GAME!
POST TO TWITTER THAT
YOU’RE HERE FOR A
CHANCE TO WIN A
HOTCAKES COMMERCE
LUNCHBOX!
ADD #DNNCONGAME
TO YOUR POST!
Don’t forget to include #DNNCon in your tweets!
@DNNCon

3. WHAT IS GAMIFICATION?
APPLYING TRADITIONAL GAMING
ELEMENTS TO ONLINE MARKETING
TECHNIQUES.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

4. IN OTHER WORDS….
….FUN!
Don’t forget to include #DNNCon in your tweets!
@DNNCon

5. WHERE DO WE SEE GAMIFICATION?
FROM LOYALTY CARDS FOR
OUR FAVORITE STORES TO
FITNESS APPS – WE ARE ALL
PARTICIPATING IN
GAMIFICATION.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

6. DID YOU CHECK IN SOMEWHERE
TODAY?
WHEN IT COMES TO
GAMIFICATION ON
FOURSQUARE, THERE IS
NO GREATER HIGH THAN
SNAGGING MAYORSHIP
FROM A COMPLETE
STRANGER.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

7. OR WHEN YELP
HELPS YOU JUSTIFY
A NIGHT OUT ON
THE TOWN.
YOU MIGHT NOT
REALIZE IT BUT YOU
ARE PLAYING A
GAME.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

8. WHAT ARE THE BUSINESS BENEFITS OF
GAMIFICATION?
• CUSTOMER
ENGAGEMENT
• RETURN SHOPPERS
• FREE MARKETING
• INCREASED PAGE
RANKINGS
• NEW RELATIVE CONTENT
• CUSTOMER RUN
COMMUNITY
• BRAND AWARENESS
• SOLVE COMPLEX
BUSINESS PROBLEMS
THROUGH CROWD
SURFING
• POWERFUL CUSTOMER
DATA
• LEARN MORE ABOUT
Don’t forget to include #DNNCon in your tweets!
YOUR CUSTOMER @DNNCon

9. IN OTHER WORDS…. GAMIFICATION
HELPS YOUR BUSINESS WIN!
Don’t forget to include #DNNCon in your tweets!
@DNNCon

10. HOW CAN A BRAND LIVE IN A GAME
WORLD…
WHILE STILL FOCUSING
ON ITS BRAND
MESSAGE?
Don’t forget to include #DNNCon in your tweets!
@DNNCon

11. CAREFUL
A GOOD
LY.
MARKETING IDEA
IS USELESS
WITHOUT GOOD
DESIGN, LOTS OF
TESTING, AND
RESEARCH….
SKIPPING THESE
STEPS WILL
ENSURE
FAILURE. Don’t forget to include #DNNCon in your tweets!
@DNNCon

12. HOW CAN I GET STARTED WITH
GAMIFICATION?
?
Don’t forget to include #DNNCon in your tweets!
@DNNCon

13. DISCOVERY
IDENTIFY
WHO YOUR
PLAYERS
ARE.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

14. DEFINE WHAT FUN MEANS TO YOUR
PLAYER?
Don’t forget to include #DNNCon in your tweets!
@DNNCon

15. WHY WOULD THEY WANT TO
PARTICPATE?
•
•
•
•
•
•
•
RESPECT
CHALLENGE
STATUS
REWARDS
COMPETITION
COMMUNITY
FUN
Don’t forget to include #DNNCon in your tweets!
@DNNCon

16. GAMING MECHANICS -- THE BUILDING
BLOCKS
POINTS – BADGES – PROGRESSION
Don’t forget to include #DNNCon in your tweets!
@DNNCon

17. ALL COME BACK
TO STATUS
LET’S DO A
CASE STUDY.
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@DNNCon

18. HOW ONE BRAND USED GAMIFICATION
TO GAIN OVER 50 MILLION CUSTOMERS
MEET
DROPBOX.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

19. FOUND IN 2007 BY
MIT GRADUATE
DREW HOUSTON
AFTER HE GREW
TIRED OF LEAVING
HIS FLASH DRIVE
AT HOME.
DROPBOX OFFICIALLY
LAUNCHED IN 2008.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

20. WANT MORE SPACE?
THE FIRST TWO GIGS
ARE FREE.
WHAT COMES
NEXT DEPENDS
ON HOW MUCH
YOU’RE WILLING
TO PLAY.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

21. THINK ABOUT THIS IN TERMS
OF YOUR OWN BUSINESS.
DROPBOX CUSTOMERS
QUICKLY BECOME
MARKETING OR
SALES PEOPLE
EVEN IF THEY
AREN’T AWARE.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

22. GYM-PACT FORCES YOU TO
WORKOUT OR PAY THE PRICE.
GET TO THE GYM, MEET YOUR
GOALS, GET PAID.
SKIP THE GYM AND IT WILL
COST YOU.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

23. SEE YOUR PROGRESS AND
COLLECT YOUR WINNINGS.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

24. CUSTOMER LOYALTY – EARN IT, KEEP IT.
CREATE A COMMUNITY OF LOYAL
CUSTOMERS WHO BELIEVE IN YOUR
BRAND ENOUGH TO TRUST YOU WITH
THEIR INFORMATION AND SHARE THEIR
EXPERIENCE WITH THEIR PERSONAL
NETWORK.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

25. INTEGRATING GAMIFICATION
SEAMLESSLY?
USE THE
WRONG
PLATFORM
AND THINGS
COULD GET
STICKY….
Don’t forget to include #DNNCon in your tweets!
@DNNCon

26. MMM…..COMMER
CE
GETS SOCIAL!
• ACTIVITY
STREAMS
• LEADERBOARDS
• STATUS
• RELATIONSHIP
TRACKING
• PROFILE
PROGRESS
• BADGES
• LOYALTY
PROGRAMS
@DNNCon
Don’t forget to include #DNNCon in your tweets!
• PRODUCT

27. HOTCAKES COMMERCE &
GAMIFICATION
• COMMUNITY
ANALYTICS
• BADGES
• REAL-TIME
INTERACTION
• MANAGEMENT
DASHBOARD
Don’t forget to include #DNNCon in your tweets!
@DNNCon

28. HOTCAKES COMMERCE GIVES THE
SOCIAL SPOKES COMMUNITY A
CHANCE TO WRITE
REVIEWS, ANSWER
QUESTION, ATTEND EVENTS, AND
EARN REWARDS FOR ALL OF IT.
Don’t forget to include #DNNCon in your tweets!
@DNNCon

29. DISCUSSION & QUESTIONS
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@DNNCon

30. THANKS TO ALL OF OUR GENEROUS
SPONSORS!
Don’t forget to include #DNNCon in your tweets!
@DNNCon