33. Personality is the unique,
authentic, and talkable
soul of your brand
that people can
get passionate
about.”
“
(pûr'sə-nāl'ĭ-tē)
First, you’ll need a definition …
39. Conquer the
4 fear-based
barriers to
personality.
1. Success – ”What we’re doing is already working.”
2. Uncertainty – ”We don’t know what will happen.”
3. Tradition – ”We have always done it this way.”
4. Precedent – ”No one else is doing it that way.”
#5
40. Use your personality moments.#6
This bank has
its own café
to connect
with their
customers.
41. Those six steps
are explained
in the first
six chapters
of the book.
Then comes
Part II…
42. Part II has action guides to help you
implement every idea from Part I.
51. And it is useful because you can read it
quickly and put the ideas to work for
your business.
Read Page
To Find Out
How
52. The point is, this is not a book that
will gather dust on your bookshelf.
53. Besides me, lots of others will also tell
you this book is worth your time …
Selected from 1500 entries as 1 of the
Best Business Books Of 2008.
“A must-read social business book.”
And hundreds more positive reviews from around the world …
54. There are also a few translated
versions available …
COMING
2009:
Spanish
Russian
Thai
Polish
Chinese Taiwanese