Sponsorship Asset Development

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ANZMAC Presentation on the development of a major metamodel covering the business to business activities that underpin the creation of a sponsorship asset

Business Wirtschaft & Finanzen

Sponsorship Asset Development Dr Stephen Dann The Australian National University

The Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsorship Resource A case of “And then the magic happens”?

Two phases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shared Virtual Asset ,[object Object],[object Object],[object Object]

What role for the sponsor? Less attention has been placed on the factors underpinning the sponsor as a key influence in the development of the sponsorship asset

Sponsorship Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsorship Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ongoing development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsorship Liability? ,[object Object],[object Object],[object Object],[object Object]

Other Asset Modifiers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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