1. Content Containers:Stepping up to the Experience Plateau Stephen Abram, MLS, FSLA Computers in Libraries Arlington, VA April 14, 2010

2. Extended slides are available on Stephen’s Lighthouse blog

4. open engagement

5. open bar

6. open borders

7. open elections

8. open house

9. open sauce

10. open to all

11. open identity

12. open interaction

13. open and shut

14. open source

15. open infrastructure

16. open architecture

17. open standards

18. open access

19. open video

20. open canvas

21. open book

23. What does Social change? Think about it.

25. What is Driving the Need for Open? User Expectation Architecture The Cloud API’s Social Media Experience trends Personalization

27. Service Models:

28. Cloud Software as a Service (SaaS)

29. Cloud Platform as a Service (PaaS)

30. Cloud Infrastructure as a Service (IaaS).

31. Deployment Models:

32. Private cloud.

33. Community cloud

34. Public cloud

36. Google Books API

37. Google Scholar API

38. OCLC WorldCat API

39. Wolfram Alpha API

40. YouTube API

41. Twitter API

42. API’s for EBSCO, Gale, ProQuest, etc.

44. Why discuss library impact at all?

45. What are we seeing? What aren’t we seeing any more?

47. What’s Your Experience Look Like?

48. What’s Your Experience Look Like?

49. Re-Imagine Your SPACEPhysical and Virtual What’s Your Experience Look Like?

50. Is the traditional book or text book now a hollow experience?

52. Old Containers These are not going away! But they are always physical: Paper Books, magazines, periodicals, scholarly journals, coursepacks, DVDs, tape, video, cassette, photos, games, … They are losing market and mindshare. Especially in the discovery and learning space.

54. Eureka Research

55. Shopping

56. Elections

57. Reading

58. Concerts, Entertainment

59. Movies, Plays, Theatre

62. Databases

63. Articles

64. Books

65. DVD

66. Spreadsheets

67. Albums

68. Game

69. Weight & Volume

70. REVISED

71. Paragraphs

72. Chapters

73. Clips

74. Graphics

75. Pictures

76. Animations

77. Games

79. Content is not enough

80. Focus on the results of the Experience:

81. Learning, Social, Entertainment, Community, Hobbies, etc.

82. Collectors not collections, Learners not Teachers, Readers not authors, publishers or librarians.

83. Short and long term subscription models

85. So what are your end user goals? Do you measure clicks? Articles? Satisfaction? Success?

86. My Challenge Knowledge Portals Experience Portals Learning Portals Transformations not Transactions

87. Can we design a 21st Century book experience?

91. What about censorship?Freedom of expression?Freedom….In general

92. Will we defend a 16th Century vision that isn’t at risk?

93. How do we really feel about technology?

94. What will the new text and reading experience be for books, news, scholarship and magazines? Can we assemble them like IKEA? Or on the fly?

95. Does the IKEA Strategy work for GM. End User - Assemble it yourself! Can we do better than GM did in adapting to change?

96. Newspapers: Assemble them yourself. Re-imagine the book, the textbook, the video, the coursepack, and the experience.

98. Can we make it scalable? What is the difference between an author and a publisher?

99. One experience, one web page, one book, one article is not sufficient.

100. Community

101. How is your presence like a campfire?

102. Relationships

103. Connection

104. Play

105. Personalization

106. Mobility

107. Learning and EngagementIncrease with the INTENSITY of the Experience Think of your own intense learning moments...

108. The Broadband Opportunity(TV, WIMAX, WiFi, Sat/LEO, etc.) Community Needs Big Society Trends L I B R A R Y

110. e.g. Seniors

111. e.g. Millennials

112. Technological

113. Global Competitiveness

114. Social

115. Government

116. And moreWhat are the big trends? It’s been quiet for 15 years. Prepare for Exponential Change . . .

118. How Can We Empower Experiences? And Cultivate and Nurture It?

120. You can’t wait for everyone to change at once.

121. Will Reading Matter?Are we confusing books and reading? Audiobooks, Cengage and eBooks . . . And Google

122. http://www.flickr.com/photos/keeping-it-real/160822516/

123. Bestsellers? What does your best borrowed report look like? Is your Community different? http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits

124. What does your book and article or website recommendation blog/RSS feed look like? Who is your star recommender? Are you part of their life? http://www.flickr.com/photos/matthk/2054262239/

125. How do your community content reviews do? Who is your best teen reviewer? Are you a node? http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits

126. How are your web based communities doing? Are you connecting your scientists? How many dozen are there? http://www.flickr.com/photos/mthiesson/176153663/

127. Do your users like your video author interviews? Does the experience begin and end with the covers? http://www.flickr.com/photos/lori_an/319433801/

128. Do you offer podcasts? Do you record every story time? Every lecture?

130. ChiliFresh

131. LibraryThing for Libraries

132. Delicious

133. Digg

134. YouTubehttp://www.flickr.com/photos/lori_an/319433802/in/photostream/

135. Can you circulate books from anywhere? Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home? http://www.flickr.com/photos/library_mistress/525385533/

136. How about gaming? Social communication? Hobbies? Continuing education and distance learning? And more? http://www.flickr.com/photos/library_mistress/525385511/

138. The thing about success, is that it’s not about things. Or 2.0 Technology

140. Technology?

141. Content?

142. Global?

143. Social?

145. Observe Your UsersWhat do they really want?

147. NO

148. OK – Now let’s ask ourselves what our users really, REALLY want.

149. Self-Service Web Portal

150. NO

151. Context is King, not Content.

152. Do we truly understand their goals?

153. Can we at east agree that they don’t merely want whiz bang widgets, gadgets, shiny new tools or any other raw technology? Let’s address the human condition.

154. Discovery & Ideas

161. Stem Cells

162. fMRI and The Brain

163. Cloning

164. Wind and other energy

165. Nanotechnology

166. Robotics

167. Book Digitization

168. Music

169. Streaming Media

171. Personalization

172. Personalization

173. I am unique.Understand me. It’s personal.

174. Don’t limit me!Who are you to limit me?

175. How many dead ends in your library? On your website? In your collection?

177. Comfort

178. Simplicity

179. Learning

180. Literacy News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Etc. Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy

183. Progress

185. These are exciting times. Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.

186. The BIG Assumption “The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce

187. & AMAZON

188. http://www.flickr.com/photos/briansolis/2735401175/

189. The Sharing Economy

190. Get Good at The Cloud

192. http://www.flickr.com/search/?q=book+sculpture&page=44 Are we ready for the post book world?

193. Strategies that Work Stable Use of API’s Widgets and landing pages Integration both internal and external Cloud connections Personalization Links to Social Sites and Data Measurement Tools and Analytics Mobile, just mobile Increased visual Fuzzy logic and faceted search Behavioural focus and collection

194. LibrariesCreating the Third Path…

197. Stephen Abram, MLS, FSLA VP Strategic Partnerships and Markets Gale, Cengage Learning Cel: 416-669-4855 stephen.abram@cengage.com http://www.cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com