1. MKT4025 Social & Health Marketing

3. Assessment Critical Literature Review (15%) Review of Campaign (25%) Your own campaign (60%) Informed by 7.4 17.12 28.4

8. Marketing Target Audience Organisa- tion Wants/ Desires Supply I understand the consumer why they choose us What and How we help them achieve their goals I’m understood by the organisation They deliver: What I want Where I want it How I want it Voluntary Exchange

11. It’s in the family… Health Promotion Health Education Social Marketing

12. Do-gooders Organisation Let’s be good “ corporate citizens” Cause Related Marketing Corporate Social Responsibility Societal/ Sustainable Marketing It’s kind of social ,… but not really Social Marketing

13. Finally… PRESS RELEASE! Jupiter Media announced its “ Social Marketing” service, with which it aims to enable website owners to profit from social media. It’s what happens if you don’t keep up-to-date! It’s actually called Social Media Optimisation Social Media: Blogs, MicroBlogs, vWOM, Forums, Web 2.0