The Coffee-To-Go presentation was a result of my E-Commerce group at Washington State University. The project required my group to create an internet fiction company and then develop an in depth business plan and presentation to go with it. I was in charge of creating a feasible marketing plan for our business. I created and presented on slides 5-7.

1. COFFEE-TO-GO
Coffee Made Easy

2. Management Team
CMO CIO CFO CEO
Chief Marketing Officer – Stephanie Fiskum, Develops and manages all
marketing strategies and activities
Chief Information Officer – Josh Lewis, Oversees systems development,
maintenance, and administration over all information systems
Chief Financial Officer – Kara Konomos, Directs financial aspects of the business
Chief Executive Officer – Chris Winslow, Big Cheese

3. What is Coffee-To-Go?
“To provide the most efficient and enjoyable online

purchasing experience to coffee drinkers
everywhere and to facilitate in the growth and
sales of the coffee business”
Intermediary between coffee sellers and buyers

Provides convenience and a vast selection to buyers

Providing a larger market for local vendors


4. Service Description
Vendors / Sellers

 Create menus with products and prices
Customers

 Become member
 Search and select
 Purchase and enjoy
Coffee-To-Go’s competitive advantage

 First
mover
 Convenience and time savings solution

5. Customers + Market
Industry

 100 million daily coffee drinkers in the US
 6.12 billion of total coffee sales
 400 million cups of coffee per day, 50% of adults
drink coffee daily
Target market

 Youngadults (men and women), ages18-34, 50k,
Computer literate, busy on the go
 18-24 drink 3.1 cups of coffee daily

6. Marketing To-Go
Free

 Facebook, Myspace
 Permission based marketing
 Coffee cup stickers
 Vendor / seller advertising
 SEO
Expense

 Advertise
on Facebook, Myspace, Google, Youtube
 Adwords / Directory

7. Coffee-To-Go Stickers
Want your coffee premade and ready
to drink when you walk through the
door? Well now it’s possible! Pre-
order your coffee online at the
website below and pick it up at your
desired location when you say so! It’s
that easy! Order online at:
www.CoffeeToGo.com

8. Coffee Finance
Start Up Financing:

$1,000,000 from 1 Venture Capitalist

Managers:

$10,000 individually, Totaling $40,000

Revenue Model:

15% margin of every coffee sale made at our website

Break Even:

During Second Year of Operation (1,088,889 coffee’s)

After Break Even:

Expect great returns that grow rapidly

Return on Investment:

20% ROI within the first three years


9. Revenues + Sales + Profit
6,000,000
5,000,000
Revenues
4,000,000
$ 3,000,000
Sales
2,000,000
Profit
1,000,000
0
-1,000,000
2008 2009 2010
Years

10. Website
Visio diagram


11. Title
Simplicity

Functionality

Classy

Interactive web site

 URL