Smile!! You're on Facebook

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Smile!! You’re on Facebook. Tomorrow’s business value created through today's Social Networks. Presentation highlights Emerging Technology Trends with Social aspects and their impact on tomorrow's value creation in your organisation

Technologie

Smile!! You’re on Facebook
Tomorrow’s business value created
through today's Social Networks

Steinar Årdal, Capgemini
Konsulentguiden
26.03.2009 | Konsulentguiden
Together. Free your energies Steinar Årdal
http://www.flickr.com/photos/jonhefel/2233196436/sizes/o/in/set-721576038175457531
© 2009 Capgemini. All rights reserved

Together. Free your energies

Smile!! You’re on Facebook
Tomorrow’s business value created through today's Social Networks

Steinar Årdal
Konsulentguiden, 26.03.2009

The next generation is entering the stage

How can I use this to add business value? | Konsulentguiden
Together. Free your energies Steinar Årdal
http://www.flickr.com/photos/jonhefel/2233196436/sizes/o/in/set-721576038175457533
© 2009 Capgemini. All rights reserved

Information Technology Trends

Gartner Hype Cycle for Emerging Technologies, 2008
| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 4

Key concepts

Social Network
A social structure of individuals who are
bound together by common values,
visions, ideas, friendships or interests
http://en.wikipedia.org/wiki/Social_network

Social Media

Human interaction in a virtual world
http://news.bbc.co.uk/2/hi/business/davos/7861090.stm

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 5

Example of Social Network
My Twitter network

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 6

The 6 most important trends
right now.........

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 7

Rich Internet Applications
1st trend

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 8

iPodification
2nd trend

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 9

Mashup Applications
3rd trend

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 10

Social Collaboration Tools
4th trend

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 11

Smart Business Networks
5th trend

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 12

Free Agents Nation
6th trend

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 13

My 9 favorite examples showing
why Social Media matters.........

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 14

Emerging power of Social Media
The workplace becomes “social”

Forrester predicts that social networking
tools and internal wikis will have the greatest
impact on workplace collaboration

http://www.readwriteweb.com/archives/forrester_predicts_enterprise20_grow_decline.php
| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 15

Emerging power of Social Media
Established as common tools

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 16

Emerging power of Social Media
The organisations footprint in the virtual world

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 17

Transparent Society
Open conversations with your elected

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 18

Transparent Society
Make your voice heard

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 19

Transparent Society
Input to the Government from the public

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 20

The Next Generation
Attracting new talent

It is essential that organizations understand
how social software is altering the
recruitment landscape and adapt recruiting
strategies and systems accordingly

http://www.gartner.com/it/page.jsp?id=834312
| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 21

The Next Generation
If your not on a social network, you are not on the internet

If MySpace where a country…
..it would be the 4th-largest in the world
and Facebook would be the 9th-largest

| Konsulentguiden
Together. Free your energies Steinar Årdal
http://www.slideshare.net/jbrenman/shift-happens-33834 22
© 2009 Capgemini. All rights reserved

The Next Generation
The Y-generation is coming to work

”Almost 20% of the Norwegian population aged
15-75 years visit Facebook daily”
http://www.regjeringen.no/upload/FAD/Vedlegg/IKT-politikk/Brandtzaeg_og_Luders.pdf/

”59% of the Norwegian population aged 16-19
years visit Facebook one or more times daily”
http://www.media.uio.no/forskning/prosjekter/nettfenomener/

”In Sweden, a third of all girls between
16 and 18 years are blogging”
D2, Bloggeblues, fredag 30.januar 2009

| Konsulentguiden
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 23

That was fun……

…but what next?
| Konsulentguiden
Together. Free your energies Steinar Årdal
http://www.flickr.com/photos/subinev/2564092017
© 2009 Capgemini. All rights reserved 24

Together. Free your energies

www.capgemini.com

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Smile!! You're on Facebook

1. Smile!! You’re on Facebook Tomorrow’s business value created through today's Social Networks Steinar Årdal, Capgemini Konsulentguiden 26.03.2009 | Konsulentguiden Together. Free your energies Steinar Årdal http://www.flickr.com/photos/jonhefel/2233196436/sizes/o/in/set-721576038175457531 © 2009 Capgemini. All rights reserved

2. Together. Free your energies Smile!! You’re on Facebook Tomorrow’s business value created through today's Social Networks Steinar Årdal Konsulentguiden, 26.03.2009

3. The next generation is entering the stage How can I use this to add business value? | Konsulentguiden Together. Free your energies Steinar Årdal http://www.flickr.com/photos/jonhefel/2233196436/sizes/o/in/set-721576038175457533 © 2009 Capgemini. All rights reserved

5. Key concepts Social Network A social structure of individuals who are bound together by common values, visions, ideas, friendships or interests http://en.wikipedia.org/wiki/Social_network Social Media Human interaction in a virtual world http://news.bbc.co.uk/2/hi/business/davos/7861090.stm | Konsulentguiden Together. Free your energies Steinar Årdal © 2009 Capgemini. All rights reserved 5

15. Emerging power of Social Media The workplace becomes “social” Forrester predicts that social networking tools and internal wikis will have the greatest impact on workplace collaboration http://www.readwriteweb.com/archives/forrester_predicts_enterprise20_grow_decline.php | Konsulentguiden Together. Free your energies Steinar Årdal © 2009 Capgemini. All rights reserved 15

21. The Next Generation Attracting new talent It is essential that organizations understand how social software is altering the recruitment landscape and adapt recruiting strategies and systems accordingly http://www.gartner.com/it/page.jsp?id=834312 | Konsulentguiden Together. Free your energies Steinar Årdal © 2009 Capgemini. All rights reserved 21

22. The Next Generation If your not on a social network, you are not on the internet If MySpace where a country… ..it would be the 4th-largest in the world and Facebook would be the 9th-largest | Konsulentguiden Together. Free your energies Steinar Årdal http://www.slideshare.net/jbrenman/shift-happens-33834 22 © 2009 Capgemini. All rights reserved

23. The Next Generation The Y-generation is coming to work ”Almost 20% of the Norwegian population aged 15-75 years visit Facebook daily” http://www.regjeringen.no/upload/FAD/Vedlegg/IKT-politikk/Brandtzaeg_og_Luders.pdf/ ”59% of the Norwegian population aged 16-19 years visit Facebook one or more times daily” http://www.media.uio.no/forskning/prosjekter/nettfenomener/ ”In Sweden, a third of all girls between 16 and 18 years are blogging” D2, Bloggeblues, fredag 30.januar 2009 | Konsulentguiden Together. Free your energies Steinar Årdal © 2009 Capgemini. All rights reserved 23

25. Together. Free your energies www.capgemini.com

Smile!! You're on Facebook

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