Smile!! You’re on Facebook. Tomorrow’s business value created through today's Social Networks. Presentation highlights Emerging Technology Trends with Social aspects and their impact on tomorrow's value creation in your organisation

1. Smile!! You’re on Facebook
Tomorrow’s business value created
through today's Social Networks
Steinar Årdal, Capgemini
Konsulentguiden
26.03.2009 | Konsulentguiden
Together. Free your energies Steinar Årdal
http://www.flickr.com/photos/jonhefel/2233196436/sizes/o/in/set-721576038175457531
© 2009 Capgemini. All rights reserved

2. Together. Free your energies
Smile!! You’re on Facebook
Tomorrow’s business value created through today's Social Networks
Steinar Årdal
Konsulentguiden, 26.03.2009

3. The next generation is entering the stage
How can I use this to add business value? | Konsulentguiden
Together. Free your energies Steinar Årdal
http://www.flickr.com/photos/jonhefel/2233196436/sizes/o/in/set-721576038175457533
© 2009 Capgemini. All rights reserved

4. Information Technology Trends
Gartner Hype Cycle for Emerging Technologies, 2008
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Together. Free your energies Steinar Årdal
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5. Key concepts
Social Network
A social structure of individuals who are
bound together by common values,
visions, ideas, friendships or interests
http://en.wikipedia.org/wiki/Social_network
Social Media
Human interaction in a virtual world
http://news.bbc.co.uk/2/hi/business/davos/7861090.stm
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Together. Free your energies Steinar Årdal
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6. Example of Social Network
My Twitter network
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Together. Free your energies Steinar Årdal
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7. The 6 most important trends
right now.........
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Together. Free your energies Steinar Årdal
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8. Rich Internet Applications
1st trend
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Together. Free your energies Steinar Årdal
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9. iPodification
2nd trend
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Together. Free your energies Steinar Årdal
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10. Mashup Applications
3rd trend
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Together. Free your energies Steinar Årdal
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11. Social Collaboration Tools
4th trend
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Together. Free your energies Steinar Årdal
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12. Smart Business Networks
5th trend
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Together. Free your energies Steinar Årdal
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13. Free Agents Nation
6th trend
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Together. Free your energies Steinar Årdal
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14. My 9 favorite examples showing
why Social Media matters.........
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Together. Free your energies Steinar Årdal
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15. Emerging power of Social Media
The workplace becomes “social”
Forrester predicts that social networking
tools and internal wikis will have the greatest
impact on workplace collaboration
http://www.readwriteweb.com/archives/forrester_predicts_enterprise20_grow_decline.php
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Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 15

16. Emerging power of Social Media
Established as common tools
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Together. Free your energies Steinar Årdal
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17. Emerging power of Social Media
The organisations footprint in the virtual world
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Together. Free your energies Steinar Årdal
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18. Transparent Society
Open conversations with your elected
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Together. Free your energies Steinar Årdal
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19. Transparent Society
Make your voice heard
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Together. Free your energies Steinar Årdal
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20. Transparent Society
Input to the Government from the public
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Together. Free your energies Steinar Årdal
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21. The Next Generation
Attracting new talent
It is essential that organizations understand
how social software is altering the
recruitment landscape and adapt recruiting
strategies and systems accordingly
http://www.gartner.com/it/page.jsp?id=834312
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Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 21

22. The Next Generation
If your not on a social network, you are not on the internet
If MySpace where a country…
..it would be the 4th-largest in the world
and Facebook would be the 9th-largest
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Together. Free your energies Steinar Årdal
http://www.slideshare.net/jbrenman/shift-happens-33834 22
© 2009 Capgemini. All rights reserved

23. The Next Generation
The Y-generation is coming to work
”Almost 20% of the Norwegian population aged
15-75 years visit Facebook daily”
http://www.regjeringen.no/upload/FAD/Vedlegg/IKT-politikk/Brandtzaeg_og_Luders.pdf/
”59% of the Norwegian population aged 16-19
years visit Facebook one or more times daily”
http://www.media.uio.no/forskning/prosjekter/nettfenomener/
”In Sweden, a third of all girls between
16 and 18 years are blogging”
D2, Bloggeblues, fredag 30.januar 2009
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Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 23

24. That was fun……
…but what next?
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Together. Free your energies Steinar Årdal
http://www.flickr.com/photos/subinev/2564092017
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25. Together. Free your energies
www.capgemini.com